Rascasse Audience Intelligence

Sports sedan Audience in Germany

A data profile of the people who buy, follow and care about Sports sedan in Germany — modelled from more than twelve digital signal sources. Sports sedan has an estimated audience of 351,378 people in Germany.

#5676among Topic in Germany#696in Cars & Mobility

The average Sports sedan fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Engine, Auto maintenance, BMW X5, with strongest over-indexing on Engine (7.99× the country average).

Demographically, the Sports sedan audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sports sedan fan in Germany is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Engine.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports sedan profile in Germany.

Audience size
351K
in Germany
Gender
20.7%♀
79.3% male
Age
27.9
average years
Country rank
#15472
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports sedan fans

20.7% are female, 79.3% are male, average age 27.9.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Sports sedan audience in Germany
MetricValue
Female20.7%
Male79.3%
Average age27.9
Estimated audience size351,378
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Sports sedan audience in Germany
Age bracketShare%
16-1950%
20-2924%
30-3914%
40-498%
50+3%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Sports sedan audience comes from Germany.

Worldwide audience distribution share by country for Sports sedan
CountryShare
United States15.8%
Italy5.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports sedan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sports sedan fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.34×
02Bremen~4K1.17×
03Mecklenburg-Vorpommern~8K1.16×
04Thüringen~10K1.14×
05Sachsen-Anhalt~10K1.10×
06Brandenburg~10K1.05×
07Schleswig-Holstein~10K0.98×
08Rheinland-Pfalz~20K0.96×
09Hamburg~8K0.96×
10Sachsen~20K0.92×
11Berlin~10K0.91×
12Niedersachsen~30K0.82×
13Hessen~20K0.81×
14Baden-Württemberg~40K0.78×
15Bayern~40K0.77×
16Nordrhein-Westfalen~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Sports sedan, Germany
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports sedan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports sedan audience
#·InterestCategoryAffinity×
01BMW 3 Series (E46)Cars & Mobility21.99×
02BMW 6 SeriesCars & Mobility21.18×
03BMW 4 SeriesCars & Mobility20.48×
04BMW 7 SeriesCars & Mobility19.34×
05BMW 1 SeriesCars & Mobility18.05×
06BMW X6Cars & Mobility16.85×
07BMW X5Cars & Mobility16.10×
08BMW M4Cars & Mobility13.49×
09Station wagonCars & Mobility11.66×
10BMW X1Cars & Mobility11.55×
11ConvertibleCars & Mobility10.40×
12Local bike shopSports9.52×
13Auto maintenanceCars & Mobility8.72×
14Car washCars & Mobility8.17×
15EngineCars & Mobility7.99×
16Sedan (automobile)Cars & Mobility7.94×
17PolishingHome & Garden7.71×
18CarcareCars & Mobility7.36×
19Crossover (automobile)Cars & Mobility7.30×
20Auto mechanicCars & Mobility5.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports sedan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports sedan audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.23×
Risk AppetiteTHRILL2.21×
Luxury OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports sedan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
SpiritualityBALANCE0.93×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports sedan have in Germany?

Sports sedan has an estimated audience of 351,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sports sedan fans?

20.7% of Sports sedan fans are female, 79.3% are male, with an average age of 27.9 years.

03

Which brands do Sports sedan fans like most?

Sports sedan fans show strongest brand affinity for Engine (7.99×), Auto maintenance (8.72×), and BMW X5 (16.1×) over the country average.

04

Where do Sports sedan fans live in Germany?

Sports sedan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sports sedan fans also like?

Beyond Sports sedan itself, the audience over-indexes on Auto maintenance (8.72×), BMW X5 (16.1×), BMW 1 Series (18.05×), and BMW 3 Series (E46) (21.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Sports sedan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sports sedan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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