Sports sedan Audience in Germany
Sports sedan has an estimated audience of 351,378 people in Germany. 20.7% are female, 79.3% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Engine, Auto maintenance, BMW X5, BMW 1 Series, BMW 3 Series (E46).
The average Sports sedan fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Engine, Auto maintenance, BMW X5, with strongest over-indexing on Engine (7.99× the country average). Demographically, the Sports sedan audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Sports sedan fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 27.9 |
| Estimated audience size | 351,378 |
Audience persona
The typical Sports sedan fan in Germany is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Engine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 29,603 | 0.39× |
| Bayern | 27,922 | 0.49× |
| Baden-Württemberg | 19,852 | 0.41× |
| Rheinland-Pfalz | 16,002 | 0.91× |
| Niedersachsen | 14,259 | 0.42× |
| Berlin | 14,048 | 0.89× |
| Thüringen | 13,793 | 1.54× |
| Hessen | 12,971 | 0.48× |
| Brandenburg | 12,873 | 1.18× |
| Sachsen-Anhalt | 12,708 | 1.4× |
| Sachsen | 12,622 | 0.73× |
| Schleswig-Holstein | 12,424 | 0.98× |
| Mecklenburg-Vorpommern | 11,177 | 1.67× |
| Saarland | 10,969 | 2.54× |
| Hamburg | 7,812 | 0.98× |
| Bremen | 6,389 | 2.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Engine | 7.99× | Cars & Mobility |
| Auto maintenance | 8.72× | Cars & Mobility |
| BMW X5 | 16.1× | Cars & Mobility |
| BMW 1 Series | 18.05× | Cars & Mobility |
| BMW 3 Series (E46) | 21.99× | Cars & Mobility |
| Carcare | 7.36× | Cars & Mobility |
| Sedan (automobile) | 7.94× | Cars & Mobility |
| BMW X6 | 16.85× | Cars & Mobility |
| BMW 7 Series | 19.34× | Cars & Mobility |
| Car wash | 8.17× | Cars & Mobility |
| Polishing | 7.71× | Home & Garden |
| Local bike shop | 9.52× | Sports |
| Crossover (automobile) | 7.3× | Cars & Mobility |
| BMW M4 | 13.49× | Cars & Mobility |
| BMW X1 | 11.55× | Cars & Mobility |
| Auto mechanic | 5.19× | Cars & Mobility |
| BMW 6 Series | 21.18× | Cars & Mobility |
| Station wagon | 11.66× | Cars & Mobility |
| Convertible | 10.4× | Cars & Mobility |
| BMW 4 Series | 20.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.67 |
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.44 |
| Travelling | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 5.3% |
| Brazil | 4.8% |
See Sports sedan audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports sedan have in Germany?
Sports sedan has an estimated audience of 351,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports sedan fans?
20.7% of Sports sedan fans are female, 79.3% are male, with an average age of 27.9 years.
Which brands do Sports sedan fans like most?
Sports sedan fans show strongest brand affinity for Engine (7.99×), Auto maintenance (8.72×), and BMW X5 (16.1×) over the country average.
Where do Sports sedan fans live in Germany?
Sports sedan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 29,603), Bayern (reach 27,922), and Baden-Württemberg (reach 19,852). These three regions account for the largest share of the active audience.
What other brands do Sports sedan fans also like?
Beyond Sports sedan itself, the audience over-indexes on Auto maintenance (8.72×), BMW X5 (16.1×), BMW 1 Series (18.05×), and BMW 3 Series (E46) (21.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports sedan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.