Convertible Audience in Germany
Convertible has an estimated audience of 1,597,531 people in Germany. 25.2% are female, 74.8% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carcare, Driving, RVs, Used Cars, Used car.
The average Convertible fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carcare, Driving, RVs, with strongest over-indexing on Carcare (5.39× the country average). Demographically, the Convertible audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Convertible fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 35.3 |
| Estimated audience size | 1,597,531 |
Audience persona
The typical Convertible fan in Germany is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Carcare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 425,149 | 1.22× |
| Bayern | 343,924 | 1.34× |
| Baden-Württemberg | 289,435 | 1.33× |
| Niedersachsen | 169,359 | 1.09× |
| Hessen | 136,214 | 1.12× |
| Rheinland-Pfalz | 87,637 | 1.09× |
| Sachsen | 72,430 | 0.92× |
| Berlin | 66,594 | 0.93× |
| Schleswig-Holstein | 56,702 | 0.99× |
| Brandenburg | 39,183 | 0.79× |
| Hamburg | 38,936 | 1.08× |
| Thüringen | 33,888 | 0.83× |
| Sachsen-Anhalt | 27,910 | 0.67× |
| Mecklenburg-Vorpommern | 22,516 | 0.74× |
| Saarland | 21,413 | 1.09× |
| Bremen | 10,941 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carcare | 5.39× | Cars & Mobility |
| Driving | 4.47× | Cars & Mobility |
| RVs | 3.38× | Cars & Mobility |
| Used Cars | 4.43× | Cars & Mobility |
| Used car | 3.17× | Cars & Mobility |
| Hybrids | 3.75× | Cars & Mobility |
| City car | 4.67× | Cars & Mobility |
| Sedan (automobile) | 4.88× | Cars & Mobility |
| Hatchback | 3.92× | Cars & Mobility |
| Compact car | 4.43× | Cars & Mobility |
| AutoScout24 | 2.36× | Cars & Mobility |
| Automobile repair shop | 4.29× | Cars & Mobility |
| Motor vehicle | 2.31× | Cars & Mobility |
| Family car | 4.23× | Cars & Mobility |
| Hyundai | 3.71× | Cars & Mobility |
| SUVs | 2.68× | Cars & Mobility |
| Tire | 3.04× | Cars & Mobility |
| Vintage car | 5.11× | Cars & Mobility |
| Motorcycle accessories | 4.45× | Cars & Mobility |
| Drag racing | 4.89× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Early Adopter Mentality | POWER | 1.39 |
| DIY Mentality | THRILL | 1.35 |
| Need for Security | CONSERVATISM | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Germany | 6.1% |
| Italy | 4.9% |
See Convertible audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Convertible have in Germany?
Convertible has an estimated audience of 1,597,531 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Convertible fans?
25.2% of Convertible fans are female, 74.8% are male, with an average age of 35.3 years.
Which brands do Convertible fans like most?
Convertible fans show strongest brand affinity for Carcare (5.39×), Driving (4.47×), and RVs (3.38×) over the country average.
Where do Convertible fans live in Germany?
Convertible fans in Germany are most concentrated in Nordrhein-Westfalen (reach 425,149), Bayern (reach 343,924), and Baden-Württemberg (reach 289,435). These three regions account for the largest share of the active audience.
What other brands do Convertible fans also like?
Beyond Convertible itself, the audience over-indexes on Driving (4.47×), RVs (3.38×), Used Cars (4.43×), and Used car (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Convertible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.