Toledo, Ohio Audience in United States

Toledo, Ohio has an estimated audience of 1,729,419 people in United States. 51.1% are female, 48.9% are male, average age 39.8. Top regions: Ohio, California, Michigan. Top brand affinities: City car, Family car, Honda Civic, Mazda CX-5, Honda CR-V.

The average Toledo, Ohio fan in United States is 39.8 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Michigan. Top brand affinities include City car, Family car, Honda Civic, with strongest over-indexing on City car (20× the country average). Demographically, the Toledo, Ohio audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Toledo, Ohio fans

Demographic split for Toledo, Ohio audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.8
Estimated audience size1,729,419

Audience persona

The typical Toledo, Ohio fan in United States is balanced, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for City car.

Top regions in United States

Top regions ranked by reach for Toledo, Ohio in United States
RegionReachAffinity
Ohio302,3675.68×
California177,2390.93×
Michigan137,9103.05×
Texas119,5190.8×
Florida114,6820.98×
New York100,0591.04×
Pennsylvania79,5771.37×
Illinois68,5411.19×
New Jersey43,8901×
Indiana42,4481.34×
North Carolina42,3350.81×
Georgia42,1810.79×
Virginia40,1140.95×
Washington36,5261.05×
Massachusetts35,1421.03×
Oklahoma32,9881.72×
Tennessee31,2110.9×
Maryland27,6050.93×
Arizona25,3570.72×
Wisconsin22,1870.85×
Kentucky21,9201.01×
Oregon21,5151.09×
Colorado21,0440.77×
Missouri20,8860.75×
Minnesota20,7990.84×
South Carolina18,5510.71×
Alabama18,3200.76×
Mississippi16,4621.16×
Louisiana15,5950.7×
Iowa15,3221.08×
Connecticut14,5420.84×
Utah11,0830.72×
Nevada9,9120.59×
Kansas9,7400.71×
Arkansas9,4890.67×
Washington, District of Columbia7,2091.39×
West Virginia6,5580.81×
Nebraska6,3560.73×
Idaho5,7550.66×
New Mexico4,8890.56×
New Hampshire4,8240.71×
Hawaii4,4780.6×
Maine4,4430.72×
Rhode Island3,8560.7×
Montana3,4750.72×
Delaware3,3740.71×
Alaska2,4180.65×
South Dakota2,3860.6×
North Dakota2,3050.65×
Vermont2,2670.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toledo, Ohio audience
BrandAffinityCategory
City car20×Cars & Mobility
Family car15.18×Cars & Mobility
Honda Civic14.22×Cars & Mobility
Mazda CX-519.77×Cars & Mobility
Honda CR-V14.46×Cars & Mobility
Hatchback9.06×Cars & Mobility
Kia Sportage20×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Mazda320×Cars & Mobility
Honda Accord12.83×Cars & Mobility
Ford Ka39.8×Cars & Mobility
Toyota Camry10.85×Cars & Mobility
Nissan Rogue13.74×Cars & Mobility
Enterprise Rent-A-Car5.09×Cars & Mobility
Nissan Sentra20×Cars & Mobility
Carcare8.03×Cars & Mobility
Honda HR-V20×Cars & Mobility
Lexus GX18.11×Cars & Mobility
Jeep Grand Cherokee8.27×Cars & Mobility
Mazda620×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toledo, Ohio audience
TraitClusterScore
Family OrientationCONSERVATISM3.81
Need for SecurityCONSERVATISM1.81
Career OrientationPOWER1.68
Risk AppetiteTHRILL1.56
Quality AwarenessPREMIUM1.51
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Toledo, Ohio
CountryShare
United States57.7%
Spain7.1%
Brazil5.2%

See Toledo, Ohio audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Toledo, Ohio have in United States?

Toledo, Ohio has an estimated audience of 1,729,419 people in United States, concentrated in Ohio and California.

What is the gender split and age of Toledo, Ohio fans?

51.1% of Toledo, Ohio fans are female, 48.9% are male, with an average age of 39.8 years.

Which brands do Toledo, Ohio fans like most?

Toledo, Ohio fans show strongest brand affinity for City car (20×), Family car (15.18×), and Honda Civic (14.22×) over the country average.

Where do Toledo, Ohio fans live in United States?

Toledo, Ohio fans in United States are most concentrated in Ohio (reach 302,367), California (reach 177,239), and Michigan (reach 137,910). These three regions account for the largest share of the active audience.

What other brands do Toledo, Ohio fans also like?

Beyond Toledo, Ohio itself, the audience over-indexes on Family car (15.18×), Honda Civic (14.22×), Mazda CX-5 (19.77×), and Honda CR-V (14.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toledo, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.