Rascasse Audience Intelligence

Toledo, Ohio Audience in United States

A data profile of the people who buy, follow and care about Toledo, Ohio in United States — modelled from more than twelve digital signal sources. Toledo, Ohio has an estimated audience of 1,729,419 people in United States.

#1284among POI in United States#1229in Travel & Leisure

The average Toledo, Ohio fan in United States is 39.8 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Michigan.

Top brand affinities include City car, Family car, Mazda CX-5, with strongest over-indexing on City car (20× the country average).

Demographically, the Toledo, Ohio audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toledo, Ohio fan in United States is balanced, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for City car.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toledo, Ohio profile in United States.

Audience size
1.7M
in United States
Gender
51.1%♀
48.9% male
Age
39.8
average years
Country rank
#15932
POI in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toledo, Ohio fans

51.1% are female, 48.9% are male, average age 39.8.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Toledo, Ohio audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.8
Estimated audience size1,729,419
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Toledo, Ohio audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

57.7%

of the worldwide Toledo, Ohio audience comes from United States.

Worldwide audience distribution share by country for Toledo, Ohio
CountryShare
United States57.7%
Spain7.1%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toledo, Ohio audience in United States is strongest.

Fig. 05

Top regions by affinity

Toledo, Ohio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K6.67×
02Michigan~100K3.29×
03Indiana~50K1.72×
04Oklahoma~30K1.58×
05Washington, District of Columbia~7K1.33×
06West Virginia~10K1.31×
07Pennsylvania~80K1.30×
08Kentucky~30K1.29×
09Illinois~70K1.23×
10Mississippi~20K1.12×
11Iowa~20K1.07×
12Oregon~20K1.02×
13Washington~30K0.96×
14Massachusetts~30K0.95×
15New York~90K0.94×
16Wisconsin~20K0.93×
17Florida~100K0.91×
18New Jersey~40K0.91×
19Virginia~40K0.90×
20Tennessee~30K0.90×
21Maryland~30K0.88×
22California~200K0.83×
23Minnesota~20K0.82×
24Vermont~2K0.82×
25Connecticut~10K0.80×
26Nebraska~7K0.79×
27North Carolina~40K0.76×
28Missouri~20K0.76×
29Maine~5K0.76×
30Montana~4K0.76×
31Georgia~40K0.75×
32Kansas~10K0.75×
33New Hampshire~5K0.75×
34North Dakota~3K0.75×
35Colorado~20K0.74×
36Alabama~20K0.74×
37Delaware~4K0.74×
38Alaska~3K0.74×
39Rhode Island~4K0.73×
40Texas~100K0.72×
41Arkansas~10K0.72×
42South Carolina~20K0.70×
43Utah~10K0.70×
44South Dakota~3K0.70×
45Arizona~20K0.69×
46Louisiana~20K0.69×
47Idaho~6K0.69×
48Hawaii~5K0.62×
49Nevada~10K0.60×
50New Mexico~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Toledo, Ohio, United States
0.60×1.00×6.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toledo, Ohio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toledo, Ohio audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility38.77×
02City carCars & Mobility20.00×
03Mazda CX-5Cars & Mobility20.00×
04Nissan RogueCars & Mobility20.00×
05Mazda3Cars & Mobility20.00×
06Hyundai ElantraCars & Mobility20.00×
07Nissan SentraCars & Mobility20.00×
08Nissan PathfinderCars & Mobility19.21×
09Ford EscapeCars & Mobility18.46×
10Honda CR-VCars & Mobility15.05×
11Family carCars & Mobility14.79×
12Honda AccordCars & Mobility14.55×
13Honda CivicCars & Mobility13.23×
14Honda PilotCars & Mobility12.79×
15HatchbackCars & Mobility9.41×
16CarcareCars & Mobility9.26×
17Kia MotorsCars & Mobility7.81×
18Used CarsCars & Mobility6.49×
19Enterprise Rent-A-CarCars & Mobility5.75×
20Solar energyHome & Garden4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toledo, Ohio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toledo, Ohio audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.21×
Need for SecurityCONSERVATISM1.98×
Quality AwarenessPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toledo, Ohio audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.79×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toledo, Ohio have in United States?

Toledo, Ohio has an estimated audience of 1,729,419 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Toledo, Ohio fans?

51.1% of Toledo, Ohio fans are female, 48.9% are male, with an average age of 39.8 years.

03

Which brands do Toledo, Ohio fans like most?

Toledo, Ohio fans show strongest brand affinity for City car (20×), Family car (14.79×), and Mazda CX-5 (20×) over the country average.

04

Where do Toledo, Ohio fans live in United States?

Toledo, Ohio fans in United States are most concentrated in Ohio (reach ~400K), California (reach ~200K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toledo, Ohio fans also like?

Beyond Toledo, Ohio itself, the audience over-indexes on Family car (14.79×), Mazda CX-5 (20×), Nissan Rogue (20×), and Honda CR-V (15.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Toledo, Ohio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toledo, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →