Rascasse Audience Intelligence

Ana White Target Market in United States

A data profile of the people who buy, follow and care about Ana White in United States — modelled from more than twelve digital signal sources. Ana White has an estimated audience of 348,543 people in United States.

#4625among Brand in United States#1637in Home & Garden

The average Ana White fan in United States is 37.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kate Bosworth, Leroy Merlin, Matthew Goode, with strongest over-indexing on Kate Bosworth (117.13× the country average).

Demographically, the Ana White audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ana White fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Kate Bosworth.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ana White profile in United States.

Audience size
349K
in United States
Gender
64.8%♀
35.2% male
Age
37.8
average years
Country rank
#44720
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ana White

64.8% are female, 35.2% are male, average age 37.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Ana White audience in United States
MetricValue
Female64.8%
Male35.2%
Average age37.8
Estimated audience size348,543
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Ana White audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Ana White audience comes from United States.

Worldwide audience distribution share by country for Ana White
CountryShare
United States87.1%
Canada4.6%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ana White audience in United States is strongest.

Fig. 05

Top regions by affinity

Ana White customers by region in United States
#RegionReachAffinity×
01Alaska~1K1.69×
02Iowa~4K1.42×
03Idaho~2K1.42×
04Nebraska~2K1.40×
05Missouri~8K1.37×
06Louisiana~6K1.36×
07Montana~1K1.33×
08Wisconsin~7K1.26×
09South Dakota~1K1.25×
10North Dakota<1K1.25×
11Minnesota~6K1.24×
12Alabama~6K1.23×
13Arkansas~4K1.22×
14Kentucky~5K1.21×
15Mississippi~3K1.21×
16Maine~2K1.21×
17Tennessee~8K1.18×
18Utah~4K1.18×
19Kansas~3K1.16×
20Oklahoma~4K1.13×
21Indiana~7K1.10×
22West Virginia~2K1.07×
23South Carolina~6K1.05×
24Vermont<1K1.01×
25Ohio~10K1.00×
26Michigan~9K0.98×
27Oregon~4K0.98×
28North Carolina~10K0.96×
29Washington~7K0.95×
30New Hampshire~1K0.94×
31Georgia~10K0.92×
32Rhode Island<1K0.84×
33Colorado~5K0.83×
34New Mexico~1K0.83×
35Hawaii~1K0.83×
36Delaware<1K0.83×
37Virginia~7K0.80×
38Texas~20K0.78×
39Illinois~9K0.77×
40Washington, District of Columbia<1K0.77×
41Connecticut~3K0.75×
42Pennsylvania~9K0.74×
43Nevada~2K0.66×
44Maryland~4K0.64×
45Arizona~4K0.63×
46Massachusetts~4K0.63×
47Florida~10K0.54×
48New York~10K0.52×
49New Jersey~5K0.52×
50California~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Ana White, United States
0.43×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ana White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ana White audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping148.88×
02Kate BosworthMovies & TV117.13×
03Pizza RollsFood & Beverages54.14×
04Matthew GoodeMovies & TV48.09×
05AllModernHome & Garden31.97×
06ToshibaTechnology & Electronics27.95×
07Digital transformationBusiness & Career24.90×
08AdeleMusic & Radio21.12×
09Danish designHome & Garden18.63×
10Cath KidstonFashion & Accessoires18.08×
11Bill SkarsgårdMovies & TV11.68×
12High-net-worth individualBusiness & Career11.01×
13Family carCars & Mobility10.70×
14QVCMovies & TV7.04×
15Weather forecastingHome & Garden6.28×
16Renewable energyBusiness & Career5.35×
17Discount storesShopping4.43×
18IKEAHome & Garden4.30×
19PinterestInternet & Social Media3.35×
20Planet FitnessSports3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ana White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ana White audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.11×
Quality AwarenessPREMIUM5.05×
Family OrientationCONSERVATISM3.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ana White audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
ExtroversionTHRILL0.91×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ana White's target market in United States?

Ana White's target market in United States covers an estimated 348,543 people, concentrated in Texas and California.

02

What is the gender split and age of Ana White customers?

64.8% of the Ana White audience are female, 35.2% are male, with an average age of 37.8 years.

03

Which brands do Ana White fans like most?

Ana White fans show strongest brand affinity for Kate Bosworth (117.13×), Leroy Merlin (148.88×), and Matthew Goode (48.09×) over the country average.

04

Where do Ana White fans live in United States?

Ana White fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ana White fans also like?

Beyond Ana White itself, the audience over-indexes on Leroy Merlin (148.88×), Matthew Goode (48.09×), Adele (21.12×), and Pizza Rolls (54.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Ana White audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ana White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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