Southern Comfort Audience in United States

Southern Comfort logo

Southern Comfort has an estimated audience of 1,087,730 people in United States. 62.5% are female, 37.5% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Roompot Vakanties, Hobby Lobby, Shabby chic, VfB Stuttgart, Rustic architecture.

The average Southern Comfort fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roompot Vakanties, Hobby Lobby, Shabby chic, with strongest over-indexing on Roompot Vakanties (445.28× the country average). Demographically, the Southern Comfort audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Southern Comfort fans

Demographic split for Southern Comfort audience in United States
MetricValue
Female62.5%
Male37.5%
Average age46.1
Estimated audience size1,087,730

Audience persona

The typical Southern Comfort fan in United States is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Roompot Vakanties.

Top regions in United States

Top regions ranked by reach for Southern Comfort in United States
RegionReachAffinity
California94,6910.79×
Texas86,9100.93×
Florida77,0231.05×
New York54,5710.9×
Virginia43,5881.65×
Pennsylvania43,4261.19×
Georgia42,4611.27×
Illinois35,5050.98×
North Carolina33,9691.04×
Tennessee33,1401.52×
Ohio30,8970.92×
Michigan28,6951.01×
New Jersey26,5520.96×
Wisconsin24,6121.5×
Alabama22,2881.47×
Massachusetts19,4970.91×
Kentucky19,3691.42×
Arizona18,9940.86×
Indiana18,9000.95×
Louisiana18,5991.33×
South Carolina18,5561.13×
Washington16,9960.78×
Minnesota16,4621.06×
Maryland16,0950.86×
Missouri15,6860.89×
Colorado14,4480.84×
Oklahoma12,9721.07×
Mississippi10,4101.16×
Iowa10,0121.12×
Connecticut9,7510.89×
Oregon9,6240.77×
Arkansas9,0091.01×
Nevada8,6990.83×
Kansas6,8200.8×
Nebraska6,5431.2×
Utah6,3990.66×
West Virginia5,2051.03×
New Mexico4,8740.89×
New Hampshire4,0390.94×
Idaho3,9870.73×
Hawaii3,7190.8×
Maine3,5610.91×
Rhode Island3,3390.96×
Delaware2,8030.93×
Washington, District of Columbia2,8020.86×
Montana2,6150.87×
South Dakota2,3900.95×
North Dakota2,2941.03×
Alaska1,9330.83×
Vermont1,5940.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Comfort audience
BrandAffinityCategory
Roompot Vakanties445.28×Travel & Leisure
Hobby Lobby5.92×Home & Garden
Shabby chic15.86×Home & Garden
VfB Stuttgart56.31×Sports
Rustic architecture17.64×Home & Garden
Lowe's3.31×Shopping
Ski mountaineering7.57×Sports
IKEA2.72×Home & Garden
Home-improvement center8.5×Home & Garden
Atomic Skis23.03×Sports
Carpet3.59×Home & Garden
Architecture1.99×Business & Career
Washing machine3.76×Home & Garden
Old Navy1.84×Fashion & Accessoires
American Curl22.12×Pets & Animals
Pinterest1.58×Internet & Social Media
Kohl's1.7×Shopping
Farmhouse3.05×Travel & Leisure
Ski touring5.94×Sports
Google Maps1.72×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Comfort audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
PatriotismCONSERVATISM1.48
Convenience OrientationPREMIUM1.44
IndividualismJOY1.32
Pet OwnershipJOY1.3
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Southern Comfort
CountryShare
United States53.0%
United Kingdom9.1%
Germany3.7%

See Southern Comfort audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Southern Comfort have in United States?

Southern Comfort has an estimated audience of 1,087,730 people in United States, concentrated in California and Texas.

What is the gender split and age of Southern Comfort fans?

62.5% of Southern Comfort fans are female, 37.5% are male, with an average age of 46.1 years.

Which brands do Southern Comfort fans like most?

Southern Comfort fans show strongest brand affinity for Roompot Vakanties (445.28×), Hobby Lobby (5.92×), and Shabby chic (15.86×) over the country average.

Where do Southern Comfort fans live in United States?

Southern Comfort fans in United States are most concentrated in California (reach 94,691), Texas (reach 86,910), and Florida (reach 77,023). These three regions account for the largest share of the active audience.

What other brands do Southern Comfort fans also like?

Beyond Southern Comfort itself, the audience over-indexes on Hobby Lobby (5.92×), Shabby chic (15.86×), VfB Stuttgart (56.31×), and Rustic architecture (17.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.