Rascasse Audience Intelligence

Southern Comfort Target Market in United States

A data profile of the people who buy, follow and care about Southern Comfort in United States — modelled from more than twelve digital signal sources. Southern Comfort has an estimated audience of 1,089,557 people in United States.

#33among Spirits in United States#2273among Brand in United States#1254in Food & Beverages

The average Southern Comfort fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roompot Vakanties, Hobby Lobby, Shabby chic, with strongest over-indexing on Roompot Vakanties (445.28× the country average).

Demographically, the Southern Comfort audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern Comfort fan in United States is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Roompot Vakanties.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern Comfort profile in United States.

Audience size
1.1M
in United States
Gender
62.5%♀
37.5% male
Age
46.1
average years
Country rank
#22335
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Southern Comfort

62.5% are female, 37.5% are male, average age 46.1.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Southern Comfort audience in United States
MetricValue
Female62.5%
Male37.5%
Average age46.1
Estimated audience size1,089,557
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Southern Comfort audience in United States
Age bracketShare%
16-195%
20-2915%
30-3919%
40-4925%
50+36%
Fig. 04

Worldwide distribution

50.5%

of the worldwide Southern Comfort audience comes from United States.

Worldwide audience distribution share by country for Southern Comfort
CountryShare
United States50.5%
United Kingdom8.8%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern Comfort audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern Comfort customers by region in United States
#RegionReachAffinity×
01Tennessee~60K2.62×
02Wisconsin~20K1.47×
03Virginia~40K1.40×
04Louisiana~20K1.39×
05Alabama~20K1.37×
06Kentucky~20K1.36×
07Georgia~40K1.26×
08Mississippi~10K1.21×
09Nebraska~6K1.16×
10Pennsylvania~40K1.12×
11Massachusetts~20K1.11×
12South Carolina~20K1.10×
13Iowa~10K1.07×
14West Virginia~5K1.04×
15Oklahoma~10K1.03×
16Arkansas~9K1.03×
17North Dakota~2K1.03×
18Minnesota~20K1.02×
19Rhode Island~4K1.02×
20South Dakota~2K0.99×
21Florida~70K0.98×
22Maine~4K0.98×
23Delaware~3K0.98×
24North Carolina~30K0.97×
25Michigan~30K0.96×
26New Hampshire~4K0.96×
27New Mexico~5K0.95×
28Alaska~2K0.94×
29Indiana~20K0.93×
30Montana~3K0.92×
31Illinois~30K0.91×
32Vermont~2K0.91×
33New Jersey~20K0.89×
34Missouri~20K0.88×
35Connecticut~10K0.87×
36Washington, District of Columbia~3K0.87×
37New York~50K0.86×
38Ohio~30K0.86×
39Maryland~20K0.85×
40Texas~80K0.83×
41Hawaii~4K0.83×
42Arizona~20K0.82×
43Nevada~9K0.82×
44Idaho~4K0.82×
45Kansas~7K0.81×
46Colorado~10K0.80×
47Oregon~10K0.77×
48Washington~20K0.74×
49California~90K0.73×
50Utah~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Southern Comfort, United States
0.66×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern Comfort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern Comfort audience
#·InterestCategoryAffinity×
01Roompot VakantiesTravel & Leisure445.28×
02VfB StuttgartSports56.31×
03Deniz UndavSports28.70×
04Atomic SkisSports23.03×
05American CurlPets & Animals22.12×
06Rustic architectureHome & Garden17.64×
07Shabby chicHome & Garden15.86×
08Home-improvement centerHome & Garden8.50×
09Ski mountaineeringSports7.57×
10Ski touringSports5.94×
11Hobby LobbyHome & Garden5.92×
12Washing machineHome & Garden3.76×
13CarpetHome & Garden3.59×
14FarmhouseTravel & Leisure3.05×
15IKEAHome & Garden2.72×
16ArchitectureBusiness & Career1.99×
17Old NavyFashion & Accessoires1.84×
18Google MapsInternet & Social Media1.72×
19Kohl'sShopping1.70×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern Comfort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern Comfort audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Risk AppetiteTHRILL2.10×
Design AffinityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern Comfort audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.05×
ExtroversionTHRILL1.07×
Urban LifestyleOPEN1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Southern Comfort's target market in United States?

Southern Comfort's target market in United States covers an estimated 1,089,557 people, concentrated in California and Texas.

02

What is the gender split and age of Southern Comfort customers?

62.5% of the Southern Comfort audience are female, 37.5% are male, with an average age of 46.1 years.

03

Which brands do Southern Comfort fans like most?

Southern Comfort fans show strongest brand affinity for Roompot Vakanties (445.28×), Hobby Lobby (5.92×), and Shabby chic (15.86×) over the country average.

04

Where do Southern Comfort fans live in United States?

Southern Comfort fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Southern Comfort fans also like?

Beyond Southern Comfort itself, the audience over-indexes on Hobby Lobby (5.92×), Shabby chic (15.86×), VfB Stuttgart (56.31×), and Rustic architecture (17.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Southern Comfort audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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