Rascasse Audience Intelligence

Rustic architecture Audience in United States

A data profile of the people who buy, follow and care about Rustic architecture in United States — modelled from more than twelve digital signal sources. Rustic architecture has an estimated audience of 2,979,447 people in United States.

#5138among Topic in United States#639in Home & Garden

The average Rustic architecture fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Renewable energy, Hardware store, with strongest over-indexing on Microwave oven (5.24× the country average).

Demographically, the Rustic architecture audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rustic architecture fan in United States is more female, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rustic architecture profile in United States.

Audience size
3M
in United States
Gender
63.3%♀
36.7% male
Age
46.9
average years
Country rank
#10373
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rustic architecture fans

63.3% are female, 36.7% are male, average age 46.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Rustic architecture audience in United States
MetricValue
Female63.3%
Male36.7%
Average age46.9
Estimated audience size2,979,447
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Rustic architecture audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4927%
50+38%
Fig. 04

Worldwide distribution

59.8%

of the worldwide Rustic architecture audience comes from United States.

Worldwide audience distribution share by country for Rustic architecture
CountryShare
United States59.8%
United Kingdom11.2%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rustic architecture audience in United States is strongest.

Fig. 05

Top regions by affinity

Rustic architecture fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~7K1.54×
02Montana~10K1.36×
03North Dakota~8K1.33×
04South Dakota~9K1.31×
05Idaho~20K1.15×
06Maine~10K1.15×
07Delaware~9K1.13×
08New Hampshire~10K1.11×
09Rhode Island~10K1.11×
10West Virginia~20K1.10×
11Hawaii~10K1.08×
12Washington, District of Columbia~10K1.08×
13Mississippi~30K1.07×
14Alaska~7K1.06×
15New Mexico~20K1.05×
16Arkansas~30K1.04×
17Nebraska~20K1.04×
18Kansas~20K1.00×
19Oklahoma~30K0.97×
20Utah~30K0.97×
21Iowa~20K0.97×
22Nevada~30K0.96×
23Louisiana~40K0.95×
24Kentucky~40K0.95×
25Connecticut~30K0.95×
26Alabama~40K0.94×
27Oregon~30K0.93×
28South Carolina~40K0.92×
29Wisconsin~40K0.92×
30Missouri~40K0.91×
31Indiana~50K0.90×
32Minnesota~40K0.90×
33Tennessee~50K0.89×
34Maryland~50K0.89×
35Colorado~40K0.89×
36Arizona~50K0.88×
37Washington~50K0.87×
38Massachusetts~50K0.87×
39Michigan~70K0.86×
40New Jersey~70K0.86×
41Virginia~60K0.86×
42Ohio~80K0.85×
43North Carolina~80K0.85×
44Georgia~80K0.84×
45Pennsylvania~80K0.83×
46Illinois~80K0.82×
47Florida~100K0.74×
48New York~100K0.74×
49Texas~200K0.70×
50California~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Rustic architecture, United States
0.66×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rustic architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rustic architecture audience
#·InterestCategoryAffinity×
01Southern ComfortFood & Beverages17.64×
02Berlin WallTravel & Leisure8.69×
03Shabby chicHome & Garden8.30×
04Baking powderFood & Beverages7.87×
05LoggingTechnology & Electronics5.35×
06Microwave ovenHome & Garden5.24×
07Non-alcoholic beverageFood & Beverages4.47×
08Mineral waterFood & Beverages4.35×
09Renewable energyBusiness & Career4.31×
10HypermarketShopping3.85×
11Hardware storeHome & Garden3.77×
12Rail transportTravel & Leisure3.71×
13Weather forecastingHome & Garden3.53×
14Britney SpearsMusic & Radio3.01×
15CarpetHome & Garden2.81×
16Real propertyHome & Garden2.53×
17Discount storesShopping2.39×
18Hobby LobbyHome & Garden2.29×
19Planet FitnessSports2.01×
20Nonprofit organizationPolitics & Society1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rustic architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rustic architecture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
Family OrientationCONSERVATISM1.99×
DIY MentalityTHRILL1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rustic architecture audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.75×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rustic architecture have in United States?

Rustic architecture has an estimated audience of 2,979,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rustic architecture fans?

63.3% of Rustic architecture fans are female, 36.7% are male, with an average age of 46.9 years.

03

Which brands do Rustic architecture fans like most?

Rustic architecture fans show strongest brand affinity for Microwave oven (5.24×), Renewable energy (4.31×), and Hardware store (3.77×) over the country average.

04

Where do Rustic architecture fans live in United States?

Rustic architecture fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rustic architecture fans also like?

Beyond Rustic architecture itself, the audience over-indexes on Renewable energy (4.31×), Hardware store (3.77×), Shabby chic (8.3×), and Berlin Wall (8.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rustic architecture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rustic architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →