Rustic architecture Audience in United States

Rustic architecture has an estimated audience of 2,979,447 people in United States. 63.3% are female, 36.7% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: MSN, Hobby Lobby, Shabby chic, Planet Fitness, Diaper bag.

The average Rustic architecture fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Hobby Lobby, Shabby chic, with strongest over-indexing on MSN (3.9× the country average). Demographically, the Rustic architecture audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rustic architecture fans

Demographic split for Rustic architecture audience in United States
MetricValue
Female63.3%
Male36.7%
Average age46.9
Estimated audience size2,979,447

Audience persona

The typical Rustic architecture fan in United States is more female, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Rustic architecture in United States
RegionReachAffinity
California130,8410.4×
Texas82,6940.32×
Florida60,9920.3×
New York53,1800.32×
Mississippi30,2581.23×
Georgia30,1540.33×
Illinois30,1330.3×
Louisiana26,9030.7×
Arkansas26,8801.1×
Oklahoma26,2880.79×
Washington25,8800.43×
Kentucky25,8710.69×
Alabama25,0420.6×
North Carolina25,0360.28×
West Virginia24,9791.8×
Michigan24,8220.32×
Wisconsin24,6900.55×
Missouri24,2130.5×
Tennessee23,8570.4×
South Carolina23,6860.53×
Pennsylvania23,6730.24×
Ohio23,1530.25×
Indiana23,0780.42×
Kansas23,0720.98×
Idaho23,0671.54×
Arizona22,0790.36×
Hawaii22,0351.72×
Iowa21,9030.89×
Montana21,7302.63×
South Dakota21,4483.11×
Colorado21,2530.45×
Utah21,2450.8×
Virginia21,1080.29×
Maryland21,0020.41×
North Dakota20,8843.41×
New Hampshire20,5821.75×
Minnesota20,4840.48×
Wyoming20,2074.58×
Nebraska20,1541.35×
Connecticut20,1230.67×
New Mexico20,0491.34×
Nevada19,9840.69×
Rhode Island19,8742.1×
Maine19,8621.86×
Oregon19,7290.58×
New Jersey19,3400.26×
Massachusetts18,7140.32×
Delaware17,7982.17×
Washington, District of Columbia12,8511.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rustic architecture audience
BrandAffinityCategory
MSN3.9×News
Hobby Lobby3.67×Home & Garden
Shabby chic10.33×Home & Garden
Planet Fitness2.97×Sports
Diaper bag4.96×Kids & Family
Fox News Channel2.13×Movies & TV
Renewable energy4.21×Business & Career
Logging5.59×Technology & Electronics
Lowe's2.02×Shopping
Southern Comfort16.77×Food & Beverages
Aldi2.19×Shopping
Staples (Canada)2.9×Business & Career
Farmhouse3.69×Travel & Leisure
Microwave oven3.45×Home & Garden
Texas Roadhouse2.1×Food & Beverages
Hardware store2.87×Home & Garden
Take-out2.47×Food & Beverages
Menards2.57×Home & Garden
Dollar General1.97×Shopping
Camping1.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rustic architecture audience
TraitClusterScore
PatriotismCONSERVATISM2.78
Family OrientationCONSERVATISM2.47
DIY MentalityTHRILL1.87
Convenience OrientationPREMIUM1.79
IndividualismJOY1.68
SpiritualityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Rustic architecture
CountryShare
United States59.8%
United Kingdom11.2%
Canada3.6%

See Rustic architecture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rustic architecture have in United States?

Rustic architecture has an estimated audience of 2,979,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Rustic architecture fans?

63.3% of Rustic architecture fans are female, 36.7% are male, with an average age of 46.9 years.

Which brands do Rustic architecture fans like most?

Rustic architecture fans show strongest brand affinity for MSN (3.9×), Hobby Lobby (3.67×), and Shabby chic (10.33×) over the country average.

Where do Rustic architecture fans live in United States?

Rustic architecture fans in United States are most concentrated in California (reach 130,841), Texas (reach 82,694), and Florida (reach 60,992). These three regions account for the largest share of the active audience.

What other brands do Rustic architecture fans also like?

Beyond Rustic architecture itself, the audience over-indexes on Hobby Lobby (3.67×), Shabby chic (10.33×), Planet Fitness (2.97×), and Diaper bag (4.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rustic architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.