Gifts For Friends Audience in United States

Gifts For Friends logo

Gifts For Friends has an estimated audience of 2,605,198 people in United States. 80.2% are female, 19.8% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Product design, Historic site, Natural rubber, Electrolyte, Home equity.

The average Gifts For Friends fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Historic site, Natural rubber, with strongest over-indexing on Product design (3.86× the country average). Demographically, the Gifts For Friends audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Gifts For Friends fans

Demographic split for Gifts For Friends audience in United States
MetricValue
Female80.2%
Male19.8%
Average age35.5
Estimated audience size2,605,198

Audience persona

The typical Gifts For Friends fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Gifts For Friends in United States
RegionReachAffinity
California354,8961.24×
Texas238,7231.07×
New York225,6431.55×
Florida173,3770.98×
Pennsylvania119,0531.36×
Illinois115,7621.33×
New Jersey95,3121.44×
North Carolina88,5601.13×
Georgia85,6781.07×
Ohio82,5771.03×
Massachusetts75,8871.48×
Michigan73,0421.07×
Virginia69,4551.09×
Washington60,6401.16×
Maryland51,5981.15×
Tennessee50,6550.97×
Indiana46,3790.97×
Arizona42,6630.8×
Colorado42,6021.04×
Wisconsin39,4911.01×
Missouri38,9010.93×
Minnesota37,3191×
Kentucky35,4341.08×
South Carolina34,5670.88×
Louisiana32,8250.98×
Connecticut31,2931.2×
Alabama30,4050.84×
Utah27,7981.19×
Oregon26,0780.87×
Oklahoma25,9430.9×
Nevada20,6780.82×
Iowa20,0440.93×
Arkansas18,4890.86×
Kansas18,2150.89×
Mississippi15,3820.72×
Idaho13,1061×
Nebraska12,5360.96×
Hawaii12,1251.08×
West Virginia11,5040.95×
New Mexico9,9530.76×
New Hampshire8,9860.88×
Rhode Island8,5581.03×
Washington, District of Columbia8,2241.05×
Maine7,0090.75×
Delaware6,2800.87×
Montana5,5890.77×
South Dakota5,5160.92×
North Dakota4,8710.91×
Vermont3,3900.74×
Wyoming3,1420.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gifts For Friends audience
BrandAffinityCategory
Product design3.86×Business & Career
Historic site6.12×Arts & Culture
Natural rubber2.49×Cars & Mobility
Electrolyte5.44×Health
Home equity2.15×Home & Garden
Tierra Cali7.45×Travel & Leisure
Pillow1.87×Home & Garden
Halsey, Oregon6.96×Travel & Leisure
edureka30.37×Business & Career
JDSU2.44×Business & Career
Staycation2.54×Home & Garden
Fairy godmother5.41×Literature
Vocal harmony3.28×Music & Radio
Nebraska Cornhuskers football2.56×Sports
The Streets16.03×Music & Radio
Mothercare2.16×Kids & Family
Pleural effusion53.52×Health
Certified diabetes educator8.46×Business & Career
Home staging3.28×Home & Garden
Kevin Murphy (screenwriter)8.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gifts For Friends audience
TraitClusterScore
Luxury OrientationPREMIUM2.15
Design AffinityPREMIUM2.11
LGBTQ+ IdentityOPEN2
TravellingTHRILL1.81
IndulgenceJOY1.8
Pet OwnershipJOY1.76

Worldwide distribution

Worldwide audience distribution share by country for Gifts For Friends
CountryShare
United States34.5%
United Kingdom9.0%
India6.4%

See Gifts For Friends audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Gifts For Friends have in United States?

Gifts For Friends has an estimated audience of 2,605,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Gifts For Friends fans?

80.2% of Gifts For Friends fans are female, 19.8% are male, with an average age of 35.5 years.

Which brands do Gifts For Friends fans like most?

Gifts For Friends fans show strongest brand affinity for Product design (3.86×), Historic site (6.12×), and Natural rubber (2.49×) over the country average.

Where do Gifts For Friends fans live in United States?

Gifts For Friends fans in United States are most concentrated in California (reach 354,896), Texas (reach 238,723), and New York (reach 225,643). These three regions account for the largest share of the active audience.

What other brands do Gifts For Friends fans also like?

Beyond Gifts For Friends itself, the audience over-indexes on Historic site (6.12×), Natural rubber (2.49×), Electrolyte (5.44×), and Home equity (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gifts For Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.