Rascasse Audience Intelligence

Gifts For Friends Audience in United States

A data profile of the people who buy, follow and care about Gifts For Friends in United States — modelled from more than twelve digital signal sources. Gifts For Friends has an estimated audience of 2,605,198 people in United States.

#5505among Topic in United States#274in Kids & Family

The average Gifts For Friends fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Unique Gifts, QVC, Discount stores, with strongest over-indexing on Unique Gifts (18.51× the country average).

Demographically, the Gifts For Friends audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gifts For Friends fan in United States is more female, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Unique Gifts.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gifts For Friends profile in United States.

Audience size
2.6M
in United States
Gender
80.2%♀
19.8% male
Age
35.5
average years
Country rank
#11543
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gifts For Friends fans

80.2% are female, 19.8% are male, average age 35.5.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for Gifts For Friends audience in United States
MetricValue
Female80.2%
Male19.8%
Average age35.5
Estimated audience size2,605,198
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Gifts For Friends audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Gifts For Friends audience comes from United States.

Worldwide audience distribution share by country for Gifts For Friends
CountryShare
United States34.5%
United Kingdom9.0%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gifts For Friends audience in United States is strongest.

Fig. 05

Top regions by affinity

Gifts For Friends fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.43×
02New York~200K1.42×
03New Jersey~90K1.35×
04Pennsylvania~100K1.26×
05Illinois~100K1.23×
06Connecticut~30K1.17×
07California~300K1.16×
08Utah~30K1.16×
09Maryland~50K1.10×
10Washington~60K1.08×
11North Carolina~80K1.07×
12Virginia~70K1.07×
13Kentucky~30K1.05×
14Hawaii~10K1.05×
15Washington, District of Columbia~8K1.04×
16Michigan~70K1.03×
17Nebraska~10K1.02×
18Rhode Island~8K1.02×
19Texas~200K1.01×
20Ohio~80K1.01×
21Idaho~10K1.01×
22North Dakota~5K1.01×
23Wisconsin~40K1.00×
24West Virginia~10K1.00×
25Georgia~80K0.99×
26Tennessee~50K0.99×
27Minnesota~40K0.99×
28New Hampshire~10K0.99×
29Delaware~7K0.99×
30Florida~200K0.97×
31Iowa~20K0.97×
32South Dakota~6K0.97×
33Indiana~50K0.96×
34Colorado~40K0.96×
35Louisiana~30K0.96×
36Kansas~20K0.96×
37Montana~7K0.96×
38Missouri~40K0.95×
39Vermont~4K0.93×
40Alaska~5K0.92×
41South Carolina~40K0.91×
42Maine~9K0.91×
43Oklahoma~30K0.90×
44Arkansas~20K0.89×
45Alabama~30K0.87×
46Oregon~30K0.87×
47New Mexico~10K0.87×
48Arizona~50K0.86×
49Mississippi~20K0.86×
50Nevada~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Gifts For Friends, United States
0.85×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gifts For Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gifts For Friends audience
#·InterestCategoryAffinity×
01Unique GiftsShopping18.51×
02Handmade GiftsKids & Family16.28×
03QVCMovies & TV8.29×
04Disneyland ParisTravel & Leisure7.50×
05Weather forecastingHome & Garden6.80×
06High-net-worth individualBusiness & Career5.46×
07LotteryGames4.98×
08Discount storesShopping4.56×
09FedExBusiness & Career4.46×
10Watercolor paintingArts & Culture4.25×
11Renewable energyBusiness & Career4.02×
12Bath and BodyworksShopping3.72×
13Vehicle insuranceCars & Mobility3.11×
14Shopping mallsShopping2.81×
15Mortgage loansBusiness & Career2.79×
16PinterestInternet & Social Media2.78×
17Pizza HutFood & Beverages2.57×
18SubwayFood & Beverages2.49×
19McDonald'sFood & Beverages2.25×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gifts For Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gifts For Friends audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.53×
IndulgenceJOY2.51×
Price SensitivityPREMIUM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gifts For Friends audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Need for SecurityCONSERVATISM0.81×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gifts For Friends have in United States?

Gifts For Friends has an estimated audience of 2,605,198 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gifts For Friends fans?

80.2% of Gifts For Friends fans are female, 19.8% are male, with an average age of 35.5 years.

03

Which brands do Gifts For Friends fans like most?

Gifts For Friends fans show strongest brand affinity for Unique Gifts (18.51×), QVC (8.29×), and Discount stores (4.56×) over the country average.

04

Where do Gifts For Friends fans live in United States?

Gifts For Friends fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gifts For Friends fans also like?

Beyond Gifts For Friends itself, the audience over-indexes on QVC (8.29×), Discount stores (4.56×), Weather forecasting (6.8×), and Handmade Gifts (16.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Gifts For Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gifts For Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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