Rascasse Audience Intelligence

Gifts For Friends Audience in Germany

A data profile of the people who buy, follow and care about Gifts For Friends in Germany — modelled from more than twelve digital signal sources. Gifts For Friends has an estimated audience of 329,654 people in Germany.

#5869among Topic in Germany#322in Kids & Family

The average Gifts For Friends fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Unique Gifts, Sunday Brunch, Etsy, with strongest over-indexing on Unique Gifts (9.25× the country average).

Demographically, the Gifts For Friends audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gifts For Friends fan in Germany is more female, around 31.7 years old, with strong Individualism tendencies and a notable affinity for Unique Gifts.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gifts For Friends profile in Germany.

Audience size
330K
in Germany
Gender
65.3%♀
34.7% male
Age
31.7
average years
Country rank
#16208
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gifts For Friends fans

65.3% are female, 34.7% are male, average age 31.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Gifts For Friends audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age31.7
Estimated audience size329,654
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Gifts For Friends audience in Germany
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4915%
50+7%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Gifts For Friends audience comes from Germany.

Worldwide audience distribution share by country for Gifts For Friends
CountryShare
United States34.5%
United Kingdom9.0%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gifts For Friends audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gifts For Friends fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.48×
02Saarland~5K1.19×
03Mecklenburg-Vorpommern~7K1.05×
04Berlin~20K1.04×
05Thüringen~9K1.04×
06Sachsen-Anhalt~9K1.03×
07Brandenburg~10K0.99×
08Hamburg~7K0.98×
09Schleswig-Holstein~10K0.93×
10Rheinland-Pfalz~20K0.91×
11Hessen~20K0.89×
12Sachsen~10K0.88×
13Niedersachsen~30K0.81×
14Bayern~40K0.80×
15Baden-Württemberg~40K0.79×
16Nordrhein-Westfalen~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Gifts For Friends, Germany
0.68×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gifts For Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gifts For Friends audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family10.70×
02Unique GiftsShopping9.25×
03Gift wrappingHome & Garden8.94×
04Portrait paintingArts & Culture8.66×
05Cultural heritagePolitics & Society7.99×
06Specialty coffeeFood & Beverages7.71×
07Cats (musical)Music & Radio7.56×
08Dua LipaMusic & Radio7.55×
09Art jewelryFashion & Accessoires6.02×
10Christmas decorationHome & Garden5.76×
11Watercolor paintingArts & Culture5.34×
12Robert RedfordMovies & TV5.33×
13Crime fictionLiterature5.28×
14Polo Ralph LaurenFashion & Accessoires5.13×
15Artificial nailsBeauty & Wellness5.10×
16EtsyFashion & Accessoires4.50×
17HugendubelShopping3.32×
18LivemusicMusic & Radio3.20×
19RyanairTravel & Leisure2.81×
20Do it yourself (DIY)Home & Garden2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gifts For Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gifts For Friends audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.25×
Design AffinityPREMIUM2.07×
Quality AwarenessPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gifts For Friends audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.75×
Convenience OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gifts For Friends have in Germany?

Gifts For Friends has an estimated audience of 329,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gifts For Friends fans?

65.3% of Gifts For Friends fans are female, 34.7% are male, with an average age of 31.7 years.

03

Which brands do Gifts For Friends fans like most?

Gifts For Friends fans show strongest brand affinity for Unique Gifts (9.25×), Sunday Brunch (10.7×), and Etsy (4.5×) over the country average.

04

Where do Gifts For Friends fans live in Germany?

Gifts For Friends fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gifts For Friends fans also like?

Beyond Gifts For Friends itself, the audience over-indexes on Sunday Brunch (10.7×), Etsy (4.5×), Cultural heritage (7.99×), and Robert Redford (5.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Gifts For Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gifts For Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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