Gifts For Friends Audience in Germany
Gifts For Friends has an estimated audience of 329,654 people in Germany. 65.3% are female, 34.7% are male, average age 31.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Gil Ofarim, Natural rubber, Product design.
The average Gifts For Friends fan in Germany is 31.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Gil Ofarim, with strongest over-indexing on Progressive rock (3.98× the country average). Demographically, the Gifts For Friends audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Individualism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Gifts For Friends fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 31.7 |
| Estimated audience size | 329,654 |
Audience persona
The typical Gifts For Friends fan in Germany is more female, around 31.7 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 35,342 | 0.67× |
| Nordrhein-Westfalen | 32,254 | 0.45× |
| Baden-Württemberg | 27,494 | 0.61× |
| Hessen | 20,217 | 0.8× |
| Berlin | 17,546 | 1.19× |
| Niedersachsen | 12,363 | 0.39× |
| Rheinland-Pfalz | 9,813 | 0.59× |
| Thüringen | 9,241 | 1.1× |
| Brandenburg | 9,110 | 0.89× |
| Bremen | 8,800 | 3.12× |
| Sachsen-Anhalt | 8,392 | 0.98× |
| Mecklenburg-Vorpommern | 8,119 | 1.29× |
| Sachsen | 7,827 | 0.48× |
| Saarland | 7,745 | 1.91× |
| Schleswig-Holstein | 7,704 | 0.65× |
| Hamburg | 6,452 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.98× | Music & Radio |
| Artistic inspiration | 3.04× | Arts & Culture |
| Gil Ofarim | 2.24× | Music & Radio |
| Natural rubber | 3× | Cars & Mobility |
| Product design | 2.08× | Business & Career |
| Collectable | 1.6× | Kids & Family |
| Ipekyol | 3.79× | Shopping |
| Commercial mortgage | 1.76× | Business & Career |
| Cachorro | 2.76× | Pets & Animals |
| Nurse education | 1.93× | Kids & Family |
| Cynthia Erivo | 3.26× | Movies & TV |
| MS Mode | 5.18× | Fashion & Accessoires |
| Home Delivery | 1.77× | Food & Beverages |
| Bounce (film) | 6.21× | Movies & TV |
| Roger Federer | 2.36× | Sports |
| Cadbury World | 5.04× | Travel & Leisure |
| Eco Friendly Living | 2.13× | Home & Garden |
| Nationality | 1.63× | Politics & Society |
| Janitor | 3.33× | Home & Garden |
| Rhodiola | 5.04× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.94 |
| Urban Lifestyle | OPEN | 1.87 |
| Design Affinity | PREMIUM | 1.86 |
| DIY Mentality | THRILL | 1.81 |
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 9.0% |
| India | 6.4% |
See Gifts For Friends audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gifts For Friends have in Germany?
Gifts For Friends has an estimated audience of 329,654 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gifts For Friends fans?
65.3% of Gifts For Friends fans are female, 34.7% are male, with an average age of 31.7 years.
Which brands do Gifts For Friends fans like most?
Gifts For Friends fans show strongest brand affinity for Progressive rock (3.98×), Artistic inspiration (3.04×), and Gil Ofarim (2.24×) over the country average.
Where do Gifts For Friends fans live in Germany?
Gifts For Friends fans in Germany are most concentrated in Bayern (reach 35,342), Nordrhein-Westfalen (reach 32,254), and Baden-Württemberg (reach 27,494). These three regions account for the largest share of the active audience.
What other brands do Gifts For Friends fans also like?
Beyond Gifts For Friends itself, the audience over-indexes on Artistic inspiration (3.04×), Gil Ofarim (2.24×), Natural rubber (3×), and Product design (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gifts For Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.