Rascasse Audience Intelligence

Sustainable landscaping Audience in United States

A data profile of the people who buy, follow and care about Sustainable landscaping in United States — modelled from more than twelve digital signal sources. Sustainable landscaping has an estimated audience of 516,191 people in United States.

#11259among Topic in United States#1456in Home & Garden

The average Sustainable landscaping fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, IKEA, Handmade Gifts, with strongest over-indexing on Hardware store (10.12× the country average).

Demographically, the Sustainable landscaping audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable landscaping fan in United States is balanced, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable landscaping profile in United States.

Audience size
516K
in United States
Gender
53.8%♀
46.2% male
Age
40.8
average years
Country rank
#35960
Topic in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable landscaping fans

53.8% are female, 46.2% are male, average age 40.8.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Sustainable landscaping audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.8
Estimated audience size516,191
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Sustainable landscaping audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Sustainable landscaping audience comes from United States.

Worldwide audience distribution share by country for Sustainable landscaping
CountryShare
United States42.8%
Germany14.6%
United Kingdom13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable landscaping audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable landscaping fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.56×
02Vermont~1K1.41×
03North Dakota~1K1.39×
04Washington~10K1.38×
05South Dakota~2K1.37×
06Montana~2K1.27×
07Arizona~10K1.25×
08Wisconsin~9K1.22×
09Rhode Island~2K1.17×
10Delaware~2K1.16×
11West Virginia~3K1.13×
12Maine~2K1.13×
13Hawaii~2K1.12×
14Utah~5K1.07×
15Iowa~5K1.07×
16Idaho~3K1.07×
17New Hampshire~2K1.07×
18New Mexico~3K1.02×
19Nebraska~3K1.02×
20Washington, District of Columbia~2K1.02×
21Alaska~1K1.02×
22Colorado~8K1.01×
23Arkansas~4K0.98×
24Mississippi~4K0.98×
25Kansas~4K0.97×
26South Carolina~7K0.93×
27Oklahoma~5K0.93×
28Alabama~7K0.91×
29Connecticut~5K0.90×
30Pennsylvania~20K0.89×
31Louisiana~6K0.89×
32Kentucky~6K0.89×
33Oregon~5K0.89×
34Nevada~4K0.89×
35Massachusetts~9K0.88×
36Minnesota~6K0.85×
37Missouri~7K0.84×
38Indiana~8K0.83×
39Tennessee~9K0.82×
40Maryland~7K0.82×
41Georgia~10K0.79×
42Illinois~10K0.77×
43New Jersey~10K0.77×
44Virginia~10K0.77×
45Ohio~10K0.76×
46North Carolina~10K0.76×
47Florida~30K0.72×
48California~40K0.65×
49New York~20K0.64×
50Texas~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Sustainable landscaping, United States
0.60×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable landscaping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable landscaping audience
#·InterestCategoryAffinity×
01Handmade GiftsKids & Family21.01×
02HusqvarnaHome & Garden13.70×
03Play-DohKids & Family13.27×
04HandymanHome & Garden10.62×
05Hardware storeHome & Garden10.12×
06Garden furnitureHome & Garden6.48×
07IKEAHome & Garden5.98×
08Modern architectureArts & Culture5.31×
09CarharttFashion & Accessoires4.81×
10MenardsHome & Garden4.49×
11Ace HardwareHome & Garden3.20×
12KitchenwareHome & Garden3.20×
13ApartmentBusiness & Career3.11×
14GardeningHome & Garden2.70×
15Home AppliancesHome & Garden2.68×
16Home improvementHome & Garden2.27×
17NordstromShopping2.19×
18FurnitureHome & Garden1.90×
19Alcoholic beveragesFood & Beverages1.57×
20CookingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable landscaping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable landscaping audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.56×
IndulgenceJOY2.91×
Urban LifestyleOPEN2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable landscaping audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
TraditionCONSERVATISM0.69×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable landscaping have in United States?

Sustainable landscaping has an estimated audience of 516,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainable landscaping fans?

53.8% of Sustainable landscaping fans are female, 46.2% are male, with an average age of 40.8 years.

03

Which brands do Sustainable landscaping fans like most?

Sustainable landscaping fans show strongest brand affinity for Hardware store (10.12×), IKEA (5.98×), and Handmade Gifts (21.01×) over the country average.

04

Where do Sustainable landscaping fans live in United States?

Sustainable landscaping fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable landscaping fans also like?

Beyond Sustainable landscaping itself, the audience over-indexes on IKEA (5.98×), Handmade Gifts (21.01×), Menards (4.49×), and Garden furniture (6.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sustainable landscaping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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