Rascasse Audience Intelligence

Work abroad Audience in United States

A data profile of the people who buy, follow and care about Work abroad in United States — modelled from more than twelve digital signal sources. Work abroad has an estimated audience of 321,528 people in United States.

#13176among Topic in United States#2869in Business & Career

The average Work abroad fan in United States is 34.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Handmade Gifts, Canada, American Greetings, with strongest over-indexing on Handmade Gifts (26.6× the country average).

Demographically, the Work abroad audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Work abroad fan in United States is balanced, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Handmade Gifts.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Work abroad profile in United States.

Audience size
322K
in United States
Gender
52.0%♀
48.0% male
Age
34.0
average years
Country rank
#46614
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Work abroad fans

52.0% are female, 48.0% are male, average age 34.0.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Work abroad audience in United States
MetricValue
Female52.0%
Male48.0%
Average age34.0
Estimated audience size321,528
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Work abroad audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Work abroad audience comes from United States.

Worldwide audience distribution share by country for Work abroad
CountryShare
India19.8%
United States6.6%
Philippines6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Work abroad audience in United States is strongest.

Fig. 05

Top regions by affinity

Work abroad fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.30×
02Alaska~1K1.70×
03Oregon~5K1.30×
04North Dakota<1K1.20×
05Colorado~6K1.15×
06Vermont<1K1.15×
07Montana~1K1.14×
08Hawaii~2K1.13×
09Washington~7K1.11×
10South Dakota<1K1.10×
11New York~20K1.04×
12Idaho~2K1.01×
13Utah~3K1.00×
14Maine~1K1.00×
15Rhode Island~1K1.00×
16Delaware<1K1.00×
17Florida~20K0.98×
18West Virginia~1K0.98×
19California~30K0.97×
20New Hampshire~1K0.97×
21Virginia~7K0.96×
22Arizona~6K0.96×
23Nevada~3K0.95×
24Georgia~9K0.94×
25Maryland~5K0.94×
26Minnesota~4K0.93×
27Mississippi~2K0.93×
28Nebraska~2K0.93×
29New Mexico~2K0.93×
30Arkansas~2K0.92×
31Kansas~2K0.92×
32Massachusetts~6K0.91×
33Louisiana~4K0.90×
34Connecticut~3K0.90×
35Iowa~2K0.90×
36Illinois~9K0.88×
37Oklahoma~3K0.88×
38Kentucky~4K0.87×
39Wisconsin~4K0.86×
40South Carolina~4K0.86×
41Missouri~4K0.85×
42Alabama~4K0.85×
43North Carolina~8K0.84×
44Tennessee~5K0.83×
45Texas~20K0.82×
46New Jersey~7K0.82×
47Pennsylvania~9K0.81×
48Indiana~5K0.80×
49Michigan~7K0.79×
50Ohio~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Work abroad, United States
0.75×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Work abroad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Work abroad audience
#·InterestCategoryAffinity×
01American GreetingsHome & Garden32.73×
02Handmade GiftsKids & Family26.60×
03Etihad AirwaysTravel & Leisure15.69×
04Student exchange programBusiness & Career14.70×
05GrammarlyBusiness & Career13.64×
06International educationBusiness & Career12.78×
07Master's degreeBusiness & Career6.42×
08CanadaTravel & Leisure6.01×
09Brittany SnowMovies & TV4.79×
10ClarinetMusic & Radio4.42×
11Used CarsCars & Mobility4.07×
12Diaper bagKids & Family3.89×
13Bachelor's degreeBusiness & Career3.58×
14Jimmy John'sFood & Beverages3.47×
15United States Postal ServiceBusiness & Career3.45×
16Indeed.comBusiness & Career3.01×
17High schoolBusiness & Career2.78×
18Bass guitarMusic & Radio2.48×
19Google DriveTechnology & Electronics1.85×
20Macy'sShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Work abroad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Work abroad audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Career OrientationPOWER1.62×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Work abroad audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Work abroad have in United States?

Work abroad has an estimated audience of 321,528 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Work abroad fans?

52.0% of Work abroad fans are female, 48.0% are male, with an average age of 34.0 years.

03

Which brands do Work abroad fans like most?

Work abroad fans show strongest brand affinity for Handmade Gifts (26.6×), Canada (6.01×), and American Greetings (32.73×) over the country average.

04

Where do Work abroad fans live in United States?

Work abroad fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Work abroad fans also like?

Beyond Work abroad itself, the audience over-indexes on Canada (6.01×), American Greetings (32.73×), Master's degree (6.42×), and United States Postal Service (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Work abroad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Work abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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