Work abroad Audience in United States

Work abroad has an estimated audience of 321,528 people in United States. 52.0% are female, 48.0% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Handmade Gifts, American Greetings, United States Postal Service, United States national football team, Planet Fitness.

The average Work abroad fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Handmade Gifts, American Greetings, United States Postal Service, with strongest over-indexing on Handmade Gifts (24.88× the country average). Demographically, the Work abroad audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Work abroad fans

Demographic split for Work abroad audience in United States
MetricValue
Female52.0%
Male48.0%
Average age34.0
Estimated audience size321,528

Audience persona

The typical Work abroad fan in United States is balanced, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Handmade Gifts.

Top regions in United States

Top regions ranked by reach for Work abroad in United States
RegionReachAffinity
California35,5061×
Texas23,1970.84×
Florida21,2610.98×
New York20,8901.16×
Illinois10,1810.95×
Georgia9,7820.99×
Pennsylvania8,2320.76×
North Carolina8,0130.83×
Washington7,8711.22×
Virginia7,6950.98×
Arizona6,5120.99×
Oregon6,4461.75×
Colorado6,4101.26×
Massachusetts5,8450.92×
Ohio5,7550.58×
New Jersey5,5550.68×
Maryland5,4990.99×
Michigan5,4230.65×
Tennessee4,1970.65×
Minnesota4,1410.9×
Washington, District of Columbia3,8764.01×
Missouri3,6910.71×
Wisconsin3,6470.75×
South Carolina3,4020.7×
Indiana2,9000.49×
Louisiana2,8980.7×
Utah2,8871×
Nevada2,7260.88×
Alabama2,6070.58×
Kentucky2,5080.62×
Connecticut2,4560.76×
Oklahoma1,9820.56×
Idaho1,7391.08×
Iowa1,7300.65×
Arkansas1,6410.62×
Alaska1,5212.21×
Mississippi1,5210.57×
Hawaii1,5031.09×
Kansas1,4910.59×
North Dakota1,2001.82×
West Virginia1,1660.78×
Maine1,1410.99×
Montana1,0921.22×
Nebraska1,0850.67×
New Mexico1,0080.62×
New Hampshire9610.76×
South Dakota9241.24×
Vermont9121.62×
Wyoming8711.83×
Rhode Island8560.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Work abroad audience
BrandAffinityCategory
Handmade Gifts24.88×Kids & Family
American Greetings38.77×Home & Garden
United States Postal Service4.44×Business & Career
United States national football team18.18×Sports
Planet Fitness3.94×Sports
Student exchange program18×Business & Career
Canada4.24×Travel & Leisure
Diaper bag5.15×Kids & Family
Livemusic4.02×Music & Radio
Group buying10.54×Shopping
Master's degree4.44×Business & Career
Kia Sportage13.05×Cars & Mobility
Metaphysics3.47×Business & Career
Anime and manga fandom3.6×Literature
Bass guitar2.85×Music & Radio
Bachelor's degree3.68×Business & Career
Cello4.92×Music & Radio
Smart Communications12.45×Technology & Electronics
High school2.87×Business & Career
Academic degree2.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Work abroad audience
TraitClusterScore
Risk AppetiteTHRILL1.45
Career OrientationPOWER1.44
LGBTQ+ IdentityOPEN1.36
Urban LifestyleOPEN1.36
Quality AwarenessPREMIUM1.34
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Work abroad
CountryShare
India19.9%
United States6.6%
Philippines6.6%

See Work abroad audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Work abroad have in United States?

Work abroad has an estimated audience of 321,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Work abroad fans?

52.0% of Work abroad fans are female, 48.0% are male, with an average age of 34.0 years.

Which brands do Work abroad fans like most?

Work abroad fans show strongest brand affinity for Handmade Gifts (24.88×), American Greetings (38.77×), and United States Postal Service (4.44×) over the country average.

Where do Work abroad fans live in United States?

Work abroad fans in United States are most concentrated in California (reach 35,506), Texas (reach 23,197), and Florida (reach 21,261). These three regions account for the largest share of the active audience.

What other brands do Work abroad fans also like?

Beyond Work abroad itself, the audience over-indexes on American Greetings (38.77×), United States Postal Service (4.44×), United States national football team (18.18×), and Planet Fitness (3.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Work abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.