Work abroad Audience in United States
Work abroad has an estimated audience of 321,528 people in United States. 52.0% are female, 48.0% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Cam Ward, SmartKey, Tezz, Kendra Scott, Nebraska Cornhuskers football.
The average Work abroad fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cam Ward, SmartKey, Tezz, with strongest over-indexing on Cam Ward (8.64× the country average). Demographically, the Work abroad audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Work abroad fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.0 |
| Estimated audience size | 321,528 |
Audience persona
The typical Work abroad fan in United States is balanced, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Cam Ward.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,506 | 1× |
| Texas | 23,197 | 0.84× |
| Florida | 21,261 | 0.98× |
| New York | 20,890 | 1.16× |
| Illinois | 10,181 | 0.95× |
| Georgia | 9,782 | 0.99× |
| Pennsylvania | 8,232 | 0.76× |
| North Carolina | 8,013 | 0.83× |
| Washington | 7,871 | 1.22× |
| Virginia | 7,695 | 0.98× |
| Arizona | 6,512 | 0.99× |
| Oregon | 6,446 | 1.75× |
| Colorado | 6,410 | 1.26× |
| Massachusetts | 5,845 | 0.92× |
| Ohio | 5,755 | 0.58× |
| New Jersey | 5,555 | 0.68× |
| Maryland | 5,499 | 0.99× |
| Michigan | 5,423 | 0.65× |
| Tennessee | 4,197 | 0.65× |
| Minnesota | 4,141 | 0.9× |
| Washington, District of Columbia | 3,876 | 4.01× |
| Missouri | 3,691 | 0.71× |
| Wisconsin | 3,647 | 0.75× |
| South Carolina | 3,402 | 0.7× |
| Indiana | 2,900 | 0.49× |
| Louisiana | 2,898 | 0.7× |
| Utah | 2,887 | 1× |
| Nevada | 2,726 | 0.88× |
| Alabama | 2,607 | 0.58× |
| Kentucky | 2,508 | 0.62× |
| Connecticut | 2,456 | 0.76× |
| Oklahoma | 1,982 | 0.56× |
| Idaho | 1,739 | 1.08× |
| Iowa | 1,730 | 0.65× |
| Arkansas | 1,641 | 0.62× |
| Alaska | 1,521 | 2.21× |
| Mississippi | 1,521 | 0.57× |
| Hawaii | 1,503 | 1.09× |
| Kansas | 1,491 | 0.59× |
| North Dakota | 1,200 | 1.82× |
| West Virginia | 1,166 | 0.78× |
| Maine | 1,141 | 0.99× |
| Montana | 1,092 | 1.22× |
| Nebraska | 1,085 | 0.67× |
| New Mexico | 1,008 | 0.62× |
| New Hampshire | 961 | 0.76× |
| South Dakota | 924 | 1.24× |
| Vermont | 912 | 1.62× |
| Wyoming | 871 | 1.83× |
| Rhode Island | 856 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 8.64× | Sports |
| SmartKey | 38.77× | Technology & Electronics |
| Tezz | 8.18× | Movies & TV |
| Kendra Scott | 3.14× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 3.75× | Sports |
| Jesse Plemons | 3.48× | Movies & TV |
| Natural rubber | 1.74× | Cars & Mobility |
| Endless Space | 20.16× | Games |
| Elsword | 13.05× | Games |
| Jaguar F-Pace | 10.08× | Cars & Mobility |
| EShakti | 7.26× | Shopping |
| Hidden Objects Games | 11.3× | Games |
| Jaws | 3.63× | Movies & TV |
| Home staging | 3.38× | Home & Garden |
| Nipsey Hussle | 3.63× | Music & Radio |
| Mothercare | 1.73× | Kids & Family |
| Staycation | 1.72× | Home & Garden |
| Charlamagne Tha God | 4.91× | Movies & TV |
| Voter registration | 2.44× | Politics & Society |
| Grammarly | 2.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.45 |
| Career Orientation | POWER | 1.44 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 19.9% |
| United States | 6.6% |
| Philippines | 6.6% |
See Work abroad audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Work abroad have in United States?
Work abroad has an estimated audience of 321,528 people in United States, concentrated in California and Texas.
What is the gender split and age of Work abroad fans?
52.0% of Work abroad fans are female, 48.0% are male, with an average age of 34.0 years.
Which brands do Work abroad fans like most?
Work abroad fans show strongest brand affinity for Cam Ward (8.64×), SmartKey (38.77×), and Tezz (8.18×) over the country average.
Where do Work abroad fans live in United States?
Work abroad fans in United States are most concentrated in California (reach 35,506), Texas (reach 23,197), and Florida (reach 21,261). These three regions account for the largest share of the active audience.
What other brands do Work abroad fans also like?
Beyond Work abroad itself, the audience over-indexes on SmartKey (38.77×), Tezz (8.18×), Kendra Scott (3.14×), and Nebraska Cornhuskers football (3.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Work abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.