Blume 2000 Audience in Germany
Blume 2000 has an estimated audience of 4,037,075 people in Germany. 63.1% are female, 36.9% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Ornamental plant, Real property, Do it yourself (DIY), Houseplant.
The average Blume 2000 fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Ornamental plant, Real property, with strongest over-indexing on Tagesschau (1.9× the country average). Demographically, the Blume 2000 audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Flower
Demographics of Blume 2000 fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.7 |
| Estimated audience size | 4,037,075 |
Audience persona
The typical Blume 2000 fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 492,272 | 0.56× |
| Bayern | 376,759 | 0.58× |
| Baden-Württemberg | 366,410 | 0.67× |
| Niedersachsen | 338,033 | 0.86× |
| Hessen | 272,751 | 0.89× |
| Sachsen | 228,048 | 1.15× |
| Berlin | 224,927 | 1.25× |
| Schleswig-Holstein | 190,389 | 1.31× |
| Hamburg | 175,679 | 1.93× |
| Brandenburg | 148,568 | 1.19× |
| Rheinland-Pfalz | 130,924 | 0.65× |
| Thüringen | 124,838 | 1.21× |
| Sachsen-Anhalt | 117,647 | 1.12× |
| Mecklenburg-Vorpommern | 111,591 | 1.45× |
| Saarland | 32,858 | 0.66× |
| Bremen | 18,254 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.9× | Movies & TV |
| Ornamental plant | 3.11× | Home & Garden |
| Real property | 3.81× | Home & Garden |
| Do it yourself (DIY) | 1.83× | Home & Garden |
| Houseplant | 3.21× | Home & Garden |
| Western Union | 3.31× | Business & Career |
| Spiegel Online | 1.71× | News |
| Drop shipping | 2.39× | Shopping |
| Ariana Grande | 3.63× | Music & Radio |
| Airbnb | 1.68× | Travel & Leisure |
| Bedroom furniture | 3.19× | Home & Garden |
| Google News | 2.67× | News |
| Primark | 1.79× | Shopping |
| Rossmann | 1.51× | Shopping |
| Lingerie | 2.01× | Fashion & Accessoires |
| Renovation | 1.73× | Home & Garden |
| Social shopping | 3.92× | Shopping |
| Shopping malls | 1.61× | Shopping |
| Gardening | 1.59× | Home & Garden |
| Etsy | 1.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.69 |
| DIY Mentality | THRILL | 1.52 |
| Creativity | OPEN | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Indulgence | JOY | 1.33 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.1% |
| Austria | 0.5% |
| Switzerland | 0.5% |
See Blume 2000 audiences in other countries
More Flower audiences in Germany
- Emsflower (245,113)
- From You Flowers (20,289)
- Teleflora (10,314)
- 1-800-Flowers (137)
- FTD Flowers (70)
Frequently asked questions
How many fans does Blume 2000 have in Germany?
Blume 2000 has an estimated audience of 4,037,075 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blume 2000 fans?
63.1% of Blume 2000 fans are female, 36.9% are male, with an average age of 40.7 years.
Which brands do Blume 2000 fans like most?
Blume 2000 fans show strongest brand affinity for Tagesschau (1.9×), Ornamental plant (3.11×), and Real property (3.81×) over the country average.
Where do Blume 2000 fans live in Germany?
Blume 2000 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 492,272), Bayern (reach 376,759), and Baden-Württemberg (reach 366,410). These three regions account for the largest share of the active audience.
What other brands do Blume 2000 fans also like?
Beyond Blume 2000 itself, the audience over-indexes on Ornamental plant (3.11×), Real property (3.81×), Do it yourself (DIY) (1.83×), and Houseplant (3.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blume 2000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.