Rascasse Audience Intelligence

Blume 2000 Target Market in Germany

A data profile of the people who buy, follow and care about Blume 2000 in Germany — modelled from more than twelve digital signal sources. Blume 2000 has an estimated audience of 3,844,660 people in Germany.

#1among Flower in Germany#186among Brand in Germany#121in Home & Garden

The average Blume 2000 fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flower bouquet, Houseplant, Bedroom furniture, with strongest over-indexing on Flower bouquet (5.6× the country average).

Demographically, the Blume 2000 audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blume 2000 fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Flower bouquet.

Category: Home & Garden · Type: Brand · Subtype: Flower

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blume 2000 profile in Germany.

Audience size
3.8M
in Germany
Gender
63.2%♀
36.8% male
Age
40.5
average years
Country rank
#1551
Brand in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blume 2000

63.2% are female, 36.8% are male, average age 40.5.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Blume 2000 audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age40.5
Estimated audience size3,844,660
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Blume 2000 audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Blume 2000 audience comes from Germany.

Worldwide audience distribution share by country for Blume 2000
CountryShare
Germany96.1%
Switzerland0.6%
Austria0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blume 2000 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blume 2000 customers by region in Germany
#RegionReachAffinity×
01Hamburg~200K2.02×
02Mecklenburg-Vorpommern~100K1.45×
03Schleswig-Holstein~200K1.31×
04Berlin~200K1.21×
05Thüringen~100K1.20×
06Brandenburg~100K1.17×
07Sachsen-Anhalt~100K1.13×
08Sachsen~200K1.11×
09Hessen~300K0.89×
10Niedersachsen~300K0.84×
11Saarland~30K0.70×
12Baden-Württemberg~400K0.67×
13Rheinland-Pfalz~100K0.64×
14Bayern~400K0.59×
15Nordrhein-Westfalen~500K0.54×
16Bremen~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Blume 2000, Germany
0.54×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blume 2000 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blume 2000 audience
#·InterestCategoryAffinity×
01Flower bouquetHome & Garden5.60×
02Social shoppingShopping4.64×
03Floral designHome & Garden4.54×
04Bedroom furnitureHome & Garden3.59×
05HouseplantHome & Garden3.37×
06Ornamental plantHome & Garden2.76×
07Chihuahua (dog)Pets & Animals2.09×
08French BulldogPets & Animals2.07×
09Siberian HuskyPets & Animals2.06×
10Labrador RetrieverPets & Animals2.01×
11Drop shippingShopping1.93×
12KitchenHome & Garden1.88×
13KnittingHome & Garden1.87×
14PrimarkShopping1.71×
15FlowerHome & Garden1.70×
16GardeningHome & Garden1.69×
17Shopping mallsShopping1.63×
18RenovationHome & Garden1.61×
19Do it yourself (DIY)Home & Garden1.55×
20AirbnbTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blume 2000 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blume 2000 audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.68×
Urban LifestyleOPEN1.45×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blume 2000 audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.91×
Risk AppetiteTHRILL0.93×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blume 2000's target market in Germany?

Blume 2000's target market in Germany covers an estimated 3,844,660 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Blume 2000 customers?

63.2% of the Blume 2000 audience are female, 36.8% are male, with an average age of 40.5 years.

03

Which brands do Blume 2000 fans like most?

Blume 2000 fans show strongest brand affinity for Flower bouquet (5.6×), Houseplant (3.37×), and Bedroom furniture (3.59×) over the country average.

04

Where do Blume 2000 fans live in Germany?

Blume 2000 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Blume 2000 fans also like?

Beyond Blume 2000 itself, the audience over-indexes on Houseplant (3.37×), Bedroom furniture (3.59×), Floral design (4.54×), and Ornamental plant (2.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Flower audiences in Germany

See Blume 2000 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blume 2000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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