Emsflower Audience in Germany
Emsflower has an estimated audience of 245,112 people in Germany. 61.1% are female, 38.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Rossmann, Google Analytics, Hawesko, Alaska, Information sensitivity.
The average Emsflower fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Rossmann, Google Analytics, Hawesko, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Emsflower audience skews more female with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Flower
Demographics of Emsflower fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.1 |
| Estimated audience size | 245,112 |
Audience persona
The typical Emsflower fan in Germany is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,834 | 3.67× |
| Niedersachsen | 183,834 | 9.32× |
| Hessen | 4,679 | 0.25× |
| Bayern | 4,506 | 0.11× |
| Hamburg | 4,078 | 0.74× |
| Baden-Württemberg | 3,891 | 0.12× |
| Rheinland-Pfalz | 2,528 | 0.21× |
| Schleswig-Holstein | 2,165 | 0.25× |
| Berlin | 1,661 | 0.15× |
| Sachsen | 1,186 | 0.1× |
| Bremen | 1,127 | 0.54× |
| Brandenburg | 719 | 0.09× |
| Thüringen | 684 | 0.11× |
| Sachsen-Anhalt | 680 | 0.11× |
| Mecklenburg-Vorpommern | 557 | 0.12× |
| Saarland | 374 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| Google Analytics | 2.37× | Internet & Social Media |
| Hawesko | 2.5× | Food & Beverages |
| Alaska | 2.3× | Travel & Leisure |
| Information sensitivity | 2.99× | Technology & Electronics |
| Tuscany | 2.32× | Travel & Leisure |
| Sailor | 2.33× | Travel & Leisure |
| Jason Clarke (actor) | 2.11× | Movies & TV |
| Esra Erol | 2.49× | Movies & TV |
| Golden Gate | 2.29× | Games |
| Jura Mountains | 2.3× | Travel & Leisure |
| Jaguar F-Pace | 2.51× | Cars & Mobility |
| Figure painting (hobby) | 1.56× | Arts & Culture |
| Minnesota | 2.24× | Travel & Leisure |
| Carrie (novel) | 2× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.7× | Movies & TV |
| Ho, Ghana | 1.5× | Travel & Leisure |
| Celtic mythology | 1.76× | Arts & Culture |
| Scratching post | 1.95× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| Indulgence | JOY | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.14 |
| Sustainability | BALANCE | 1.13 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Netherlands | 15.5% |
| China | 0.6% |
See Emsflower audiences in other countries
More Flower audiences in Germany
- Blume 2000 (4,037,076)
- From You Flowers (20,289)
- Teleflora (10,314)
- 1-800-Flowers (137)
- FTD Flowers (70)
Frequently asked questions
How many fans does Emsflower have in Germany?
Emsflower has an estimated audience of 245,112 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Emsflower fans?
61.1% of Emsflower fans are female, 38.9% are male, with an average age of 41.1 years.
Which brands do Emsflower fans like most?
Emsflower fans show strongest brand affinity for Rossmann (1.65×), Google Analytics (2.37×), and Hawesko (2.5×) over the country average.
Where do Emsflower fans live in Germany?
Emsflower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,834), Niedersachsen (reach 183,834), and Hessen (reach 4,679). These three regions account for the largest share of the active audience.
What other brands do Emsflower fans also like?
Beyond Emsflower itself, the audience over-indexes on Google Analytics (2.37×), Hawesko (2.5×), Alaska (2.3×), and Information sensitivity (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emsflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.