Rascasse Audience Intelligence

Emsflower Target Market in Germany

A data profile of the people who buy, follow and care about Emsflower in Germany — modelled from more than twelve digital signal sources. Emsflower has an estimated audience of 229,771 people in Germany.

#2among Flower in Germany#2622among Brand in Germany#978in Home & Garden

The average Emsflower fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Garden centre, Flower bouquet, Gardening, with strongest over-indexing on Garden centre (3.09× the country average).

Demographically, the Emsflower audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emsflower fan in Germany is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Garden centre.

Category: Home & Garden · Type: Brand · Subtype: Flower

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emsflower profile in Germany.

Audience size
230K
in Germany
Gender
58.5%♀
41.5% male
Age
40.2
average years
Country rank
#20794
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Emsflower

58.5% are female, 41.5% are male, average age 40.2.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Emsflower audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age40.2
Estimated audience size229,771
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Emsflower audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Emsflower audience comes from Germany.

Worldwide audience distribution share by country for Emsflower
CountryShare
Germany82.3%
Netherlands14.8%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emsflower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emsflower customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~200K9.13×
02Nordrhein-Westfalen~200K3.66×
03Hamburg~5K0.87×
04Saarland~2K0.75×
05Bremen~2K0.75×
06Mecklenburg-Vorpommern~3K0.66×
07Sachsen-Anhalt~4K0.64×
08Thüringen~4K0.62×
09Brandenburg~4K0.59×
10Sachsen~5K0.46×
11Schleswig-Holstein~4K0.46×
12Rheinland-Pfalz~5K0.43×
13Berlin~4K0.37×
14Hessen~6K0.34×
15Baden-Württemberg~9K0.28×
16Bayern~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Emsflower, Germany
0.26×1.00×9.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emsflower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emsflower audience
#·InterestCategoryAffinity×
01Garden centreHome & Garden3.09×
02Flower bouquetHome & Garden2.68×
03Ornamental plantHome & Garden2.34×
04HouseplantHome & Garden2.19×
05Shih TzuPets & Animals2.15×
06Black catPets & Animals2.12×
07Chihuahua (dog)Pets & Animals2.09×
08Yorkshire TerrierPets & Animals2.06×
09BeaglePets & Animals2.05×
10High schoolBusiness & Career1.99×
11French BulldogPets & Animals1.98×
12Siberian HuskyPets & Animals1.98×
13Labrador RetrieverPets & Animals1.97×
14CHIO AachenSports1.95×
15PatioHome & Garden1.90×
16GardeningHome & Garden1.87×
17KitchenHome & Garden1.74×
18House musicMusic & Radio1.64×
19TipicoGames1.60×
20Hardware storeHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emsflower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emsflower audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.45×
Quality AwarenessPREMIUM1.33×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emsflower audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
Social Media UsageJOY0.95×
Price SensitivityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Emsflower's target market in Germany?

Emsflower's target market in Germany covers an estimated 229,771 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Emsflower customers?

58.5% of the Emsflower audience are female, 41.5% are male, with an average age of 40.2 years.

03

Which brands do Emsflower fans like most?

Emsflower fans show strongest brand affinity for Garden centre (3.09×), Flower bouquet (2.68×), and Gardening (1.87×) over the country average.

04

Where do Emsflower fans live in Germany?

Emsflower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~200K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Emsflower fans also like?

Beyond Emsflower itself, the audience over-indexes on Flower bouquet (2.68×), Gardening (1.87×), Kitchen (1.74×), and Ornamental plant (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Flower audiences in Germany

See Emsflower audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emsflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →