Rascasse Audience Intelligence

University of Arizona Audience in United States

A data profile of the people who buy, follow and care about University of Arizona in United States — modelled from more than twelve digital signal sources. University of Arizona has an estimated audience of 3,224,172 people in United States.

#31among University in United States#707among POI in United States#823in Business & Career

The average University of Arizona fan in United States is 38.2 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Arizona Wildcats men's basketball, Taron Egerton, Olivia Munn, with strongest over-indexing on Arizona Wildcats men's basketball (16.71× the country average).

Demographically, the University of Arizona audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Arizona fan in United States is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Arizona Wildcats men's basketball.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Arizona profile in United States.

Audience size
3.2M
in United States
Gender
55.8%♀
44.2% male
Age
38.2
average years
Country rank
#9669
POI in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Arizona fans

55.8% are female, 44.2% are male, average age 38.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for University of Arizona audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.2
Estimated audience size3,224,172
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the University of Arizona audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3915%
40-4919%
50+22%
Fig. 04

Worldwide distribution

70.5%

of the worldwide University of Arizona audience comes from United States.

Worldwide audience distribution share by country for University of Arizona
CountryShare
United States70.5%
Japan3.2%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Arizona audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Arizona fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~600K9.81×
02Wyoming~10K2.04×
03Vermont~10K1.82×
04New Mexico~30K1.60×
05North Dakota~10K1.59×
06South Dakota~10K1.52×
07Montana~10K1.51×
08Alaska~10K1.48×
09Nevada~40K1.30×
10Idaho~20K1.26×
11Hawaii~20K1.15×
12Colorado~60K1.13×
13Washington~70K1.10×
14Rhode Island~10K1.08×
15Oregon~40K1.04×
16Delaware~9K1.03×
17Utah~30K0.96×
18New Hampshire~10K0.94×
19West Virginia~10K0.91×
20Maine~10K0.91×
21Nebraska~10K0.84×
22California~300K0.81×
23Illinois~80K0.78×
24Kansas~20K0.78×
25Minnesota~30K0.74×
26Iowa~20K0.73×
27Mississippi~20K0.70×
28Connecticut~20K0.69×
29Massachusetts~40K0.68×
30Arkansas~20K0.68×
31Wisconsin~30K0.62×
32Oklahoma~20K0.61×
33Virginia~50K0.59×
34Georgia~60K0.56×
35New Jersey~50K0.56×
36Maryland~30K0.56×
37Missouri~30K0.55×
38Texas~100K0.54×
39New York~100K0.54×
40Pennsylvania~60K0.54×
41Louisiana~20K0.53×
42North Carolina~50K0.52×
43Ohio~50K0.51×
44Kentucky~20K0.50×
45Michigan~40K0.49×
46Indiana~30K0.48×
47South Carolina~20K0.47×
48Alabama~20K0.45×
49Tennessee~30K0.44×
50Florida~90K0.40×
Fig. 06

Affinity by region

Affinity by region — University of Arizona, United States
0.40×1.00×9.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Arizona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Arizona audience
#·InterestCategoryAffinity×
01Arizona Wildcats men's basketballSports16.71×
02University of WashingtonBusiness & Career10.80×
03Colgate UniversityBusiness & Career9.35×
04Taron EgertonMovies & TV8.00×
05Olivia MunnMovies & TV7.89×
06Brooklyn NetsSports4.17×
07Phoenix SunsSports3.60×
08Anne HathawayMovies & TV3.25×
09Boho-chicFashion & Accessoires2.87×
10Renewable energyBusiness & Career2.59×
11FedExBusiness & Career2.57×
12Mortgage loansBusiness & Career1.91×
13SubwayFood & Beverages1.82×
14Trader Joe'sShopping1.70×
15Pizza HutFood & Beverages1.70×
16Planet FitnessSports1.62×
17PinterestInternet & Social Media1.60×
18McDonald'sFood & Beverages1.54×
19Target CorporationShopping1.52×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Arizona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Arizona audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Convenience OrientationPREMIUM1.44×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Arizona audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Arizona have in United States?

University of Arizona has an estimated audience of 3,224,172 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of University of Arizona fans?

55.8% of University of Arizona fans are female, 44.2% are male, with an average age of 38.2 years.

03

Which brands do University of Arizona fans like most?

University of Arizona fans show strongest brand affinity for Arizona Wildcats men's basketball (16.71×), Taron Egerton (8×), and Olivia Munn (7.89×) over the country average.

04

Where do University of Arizona fans live in United States?

University of Arizona fans in United States are most concentrated in Arizona (reach ~600K), California (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Arizona fans also like?

Beyond University of Arizona itself, the audience over-indexes on Taron Egerton (8×), Olivia Munn (7.89×), University of Washington (10.8×), and Brooklyn Nets (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See University of Arizona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →