University of Arizona Audience in United States

University of Arizona logo

University of Arizona has an estimated audience of 3,224,172 people in United States. 55.8% are female, 44.2% are male, average age 38.2. Top regions: Arizona, California, Texas. Top brand affinities: Hipster, Goop, Vocal harmony, Governor of Michigan, headspace.

The average University of Arizona fan in United States is 38.2 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Hipster, Goop, Vocal harmony, with strongest over-indexing on Hipster (19.52× the country average). Demographically, the University of Arizona audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Arizona fans

Demographic split for University of Arizona audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.2
Estimated audience size3,224,172

Audience persona

The typical University of Arizona fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for University of Arizona in United States
RegionReachAffinity
Arizona476,7827.24×
California252,8220.71×
Texas125,7640.45×
New York104,7960.58×
Florida90,6210.42×
Illinois83,8670.78×
Washington72,5311.12×
Pennsylvania61,8970.57×
Georgia60,7420.61×
Colorado58,6891.15×
Ohio53,9490.54×
North Carolina53,8940.56×
Virginia45,3490.58×
New Jersey45,1770.55×
Michigan43,1470.51×
Massachusetts42,9950.68×
Nevada39,2441.26×
Oregon38,7431.05×
Minnesota34,8660.75×
Wisconsin30,3320.63×
Maryland28,3660.51×
Utah28,1080.97×
Indiana27,0540.46×
Tennessee26,9470.42×
Missouri26,7750.52×
New Mexico26,1621.62×
South Carolina22,3960.46×
Oklahoma22,3590.62×
Louisiana21,9840.53×
Connecticut21,5240.67×
Idaho21,5141.33×
Kentucky20,6760.51×
Mississippi19,2500.72×
Iowa19,2110.72×
Arkansas18,9530.71×
Kansas18,7360.74×
Alabama17,5500.39×
Hawaii16,1021.16×
West Virginia14,5130.97×
Montana14,2241.59×
Nebraska13,7100.85×
New Hampshire12,7241×
South Dakota12,2321.64×
Rhode Island12,0321.17×
Maine11,3190.98×
Vermont11,2571.99×
North Dakota11,1331.68×
Wyoming10,5902.22×
Alaska10,3021.49×
Delaware9,9301.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Arizona audience
BrandAffinityCategory
Hipster19.52×Politics & Society
Goop9.49×Internet & Social Media
Vocal harmony6.46×Music & Radio
Governor of Michigan9.71×Politics & Society
headspace10.4×Health
Welder certification22.32×Business & Career
Grinch4.27×Movies & TV
Google Home6.85×Technology & Electronics
Hibachi8.26×Food & Beverages
Wok6.55×Food & Beverages
Israel2.04×Travel & Leisure
Fairy godmother7.1×Literature
Historic site3.99×Arts & Culture
Cherish (group)10.2×Music & Radio
Mathcore6.97×Music & Radio
Jesse Plemons2.88×Movies & TV
TV Fanatic8.71×Movies & TV
Guitarist (magazine)9.18×Music & Radio
Grace Slick6.92×Music & Radio
Wikia2.68×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Arizona audience
TraitClusterScore
SustainabilityBALANCE1.28
ExtroversionTHRILL1.24
MindfulnessBALANCE1.17
Social Media UsageJOY1.16
Early Adopter MentalityPOWER1.16
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for University of Arizona
CountryShare
United States70.5%
Japan3.2%
United Kingdom2.7%

See University of Arizona audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Arizona have in United States?

University of Arizona has an estimated audience of 3,224,172 people in United States, concentrated in Arizona and California.

What is the gender split and age of University of Arizona fans?

55.8% of University of Arizona fans are female, 44.2% are male, with an average age of 38.2 years.

Which brands do University of Arizona fans like most?

University of Arizona fans show strongest brand affinity for Hipster (19.52×), Goop (9.49×), and Vocal harmony (6.46×) over the country average.

Where do University of Arizona fans live in United States?

University of Arizona fans in United States are most concentrated in Arizona (reach 476,782), California (reach 252,822), and Texas (reach 125,764). These three regions account for the largest share of the active audience.

What other brands do University of Arizona fans also like?

Beyond University of Arizona itself, the audience over-indexes on Goop (9.49×), Vocal harmony (6.46×), Governor of Michigan (9.71×), and headspace (10.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.