Boston Legal Audience in United States

Boston Legal logo

Boston Legal has an estimated audience of 561,266 people in United States. 59.1% are female, 40.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Dinajpur District, Bangladesh, The Curious Case of Benjamin Button (film), European Union law, Ted Danson, Racer (simulator).

The average Boston Legal fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dinajpur District, Bangladesh, The Curious Case of Benjamin Button (film), European Union law, with strongest over-indexing on Dinajpur District, Bangladesh (322.92× the country average). Demographically, the Boston Legal audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Boston Legal fans

Demographic split for Boston Legal audience in United States
MetricValue
Female59.1%
Male40.9%
Average age37.6
Estimated audience size561,266

Audience persona

The typical Boston Legal fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Dinajpur District, Bangladesh.

Top regions in United States

Top regions ranked by reach for Boston Legal in United States
RegionReachAffinity
California53,5500.87×
Texas49,1861.02×
Florida37,4330.99×
New York29,8380.95×
Illinois19,7251.05×
Ohio19,0831.1×
Pennsylvania17,9040.95×
North Carolina16,9071×
Georgia16,7700.97×
Michigan15,3471.05×
Massachusetts14,6131.32×
Virginia13,2770.97×
New Jersey12,4330.87×
Tennessee12,1301.08×
Washington11,8981.06×
Indiana10,9091.06×
Missouri10,4401.15×
Arizona9,7200.85×
Wisconsin9,0031.07×
Minnesota8,8321.1×
South Carolina8,7171.03×
Maryland8,5670.89×
Kentucky8,3521.19×
Colorado7,7690.88×
Oklahoma7,3551.18×
Alabama6,9540.89×
Oregon6,8531.07×
Louisiana6,5380.9×
Arkansas5,7601.25×
Connecticut5,4190.96×
Iowa5,3231.15×
Kansas5,1061.15×
Mississippi4,6511.01×
Nevada4,5340.84×
Utah4,5320.9×
Idaho3,0051.07×
Nebraska2,9711.06×
New Hampshire2,7391.24×
West Virginia2,6411.01×
Maine2,4341.21×
New Mexico2,3100.82×
Rhode Island1,7470.98×
Hawaii1,7130.71×
Montana1,5831.02×
Washington, District of Columbia1,3770.82×
Delaware1,2650.82×
South Dakota1,2470.96×
North Dakota1,0820.94×
Alaska9600.8×
Vermont9450.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Legal audience
BrandAffinityCategory
Dinajpur District, Bangladesh322.92×Travel & Leisure
The Curious Case of Benjamin Button (film)109.82×Movies & TV
European Union law242.35×Politics & Society
Ted Danson24.17×Movies & TV
Racer (simulator)38.81×Games
Flyweight (MMA)27.29×Sports
DeMoulas Market Basket9.51×Business & Career
Bantamweight (MMA)18.5×Sports
Magic Johnson9.83×Sports
Dispatch (band)9.19×Music & Radio
Gospel music2.41×Music & Radio
M*A*S*H (TV series)11.11×Movies & TV
Box Car Racer41.28×Music & Radio
Contemporary R&B1.75×Music & Radio
Matlock (TV series)7.59×Movies & TV
Hollywood1.88×Travel & Leisure
The Gilded Age1.88×Movies & TV
Nordstrom rack1.72×Fashion & Accessoires
Klaxons25.35×Music & Radio
Michael Jackson2.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Legal audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
Early Adopter MentalityPOWER1.7
Design AffinityPREMIUM1.7
Quality AwarenessPREMIUM1.61
Convenience OrientationPREMIUM1.6
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Boston Legal
CountryShare
United States31.6%
Germany6.0%
United Kingdom5.5%

See Boston Legal audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Boston Legal have in United States?

Boston Legal has an estimated audience of 561,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Boston Legal fans?

59.1% of Boston Legal fans are female, 40.9% are male, with an average age of 37.6 years.

Which brands do Boston Legal fans like most?

Boston Legal fans show strongest brand affinity for Dinajpur District, Bangladesh (322.92×), The Curious Case of Benjamin Button (film) (109.82×), and European Union law (242.35×) over the country average.

Where do Boston Legal fans live in United States?

Boston Legal fans in United States are most concentrated in California (reach 53,550), Texas (reach 49,186), and Florida (reach 37,433). These three regions account for the largest share of the active audience.

What other brands do Boston Legal fans also like?

Beyond Boston Legal itself, the audience over-indexes on The Curious Case of Benjamin Button (film) (109.82×), European Union law (242.35×), Ted Danson (24.17×), and Racer (simulator) (38.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Legal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.