Rascasse Audience Intelligence

Flyweight (MMA) Audience in United States

A data profile of the people who buy, follow and care about Flyweight (MMA) in United States — modelled from more than twelve digital signal sources. Flyweight (MMA) has an estimated audience of 923,308 people in United States.

#8958among Topic in United States#2319in Sports

The average Flyweight (MMA) fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gina Carano, Speedway LLC, Anderson Silva, with strongest over-indexing on Gina Carano (21.54× the country average).

Demographically, the Flyweight (MMA) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flyweight (MMA) fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Gina Carano.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flyweight (MMA) profile in United States.

Audience size
923K
in United States
Gender
22.2%♀
77.8% male
Age
38.3
average years
Country rank
#24983
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flyweight (MMA) fans

22.2% are female, 77.8% are male, average age 38.3.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for Flyweight (MMA) audience in United States
MetricValue
Female22.2%
Male77.8%
Average age38.3
Estimated audience size923,308
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Flyweight (MMA) audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Flyweight (MMA) audience comes from United States.

Worldwide audience distribution share by country for Flyweight (MMA)
CountryShare
United States32.2%
India7.5%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flyweight (MMA) audience in United States is strongest.

Fig. 05

Top regions by affinity

Flyweight (MMA) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K1.41×
02Hawaii~5K1.36×
03California~100K1.27×
04Arizona~20K1.26×
05Washington~20K1.18×
06Texas~90K1.12×
07Alaska~2K1.12×
08New Mexico~5K1.10×
09Colorado~20K1.09×
10Oregon~10K1.08×
11Oklahoma~10K1.08×
12Montana~3K1.08×
13Kentucky~10K1.05×
14Idaho~5K1.04×
15North Dakota~2K1.03×
16Florida~60K1.01×
17New York~50K1.01×
18Illinois~30K1.01×
19Virginia~20K1.01×
20Missouri~20K1.01×
21New Jersey~20K1.00×
22Indiana~20K1.00×
23Maryland~20K0.99×
24Arkansas~8K0.99×
25Iowa~8K0.99×
26Connecticut~9K0.98×
27Nebraska~5K0.98×
28Vermont~2K0.98×
29Michigan~20K0.96×
30Kansas~7K0.95×
31South Dakota~2K0.95×
32West Virginia~4K0.94×
33Delaware~2K0.94×
34Ohio~30K0.93×
35Tennessee~20K0.93×
36Alabama~10K0.93×
37Utah~8K0.93×
38Maine~3K0.93×
39Pennsylvania~30K0.92×
40Massachusetts~20K0.92×
41Georgia~30K0.91×
42Rhode Island~3K0.91×
43North Carolina~30K0.90×
44Mississippi~7K0.90×
45New Hampshire~3K0.89×
46Minnesota~10K0.88×
47Louisiana~10K0.88×
48Washington, District of Columbia~2K0.88×
49South Carolina~10K0.86×
50Wisconsin~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Flyweight (MMA), United States
0.85×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flyweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flyweight (MMA) audience
#·InterestCategoryAffinity×
01Anderson SilvaSports39.64×
02Wladimir KlitschkoSports32.20×
03Daniel CormierSports30.73×
04Boston LegalMovies & TV27.29×
05Gina CaranoMovies & TV21.54×
06Cain VelasquezSports19.18×
07Jon JonesSports18.73×
08Nate DiazSports17.83×
09Tyson FurySports16.11×
10Brock LesnarSports11.07×
11Speedway LLCFood & Beverages10.07×
12Mike TysonSports9.19×
13JudoSports7.54×
14Broadcasting of sports eventsMovies & TV6.74×
15Ronda RouseySports6.66×
16KarateSports6.48×
17GrapplingSports6.46×
18Conor McGregorSports6.41×
19BoxingSports4.48×
20Mixed martial artsSports3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flyweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flyweight (MMA) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Convenience OrientationPREMIUM1.51×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flyweight (MMA) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flyweight (MMA) have in United States?

Flyweight (MMA) has an estimated audience of 923,308 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flyweight (MMA) fans?

22.2% of Flyweight (MMA) fans are female, 77.8% are male, with an average age of 38.3 years.

03

Which brands do Flyweight (MMA) fans like most?

Flyweight (MMA) fans show strongest brand affinity for Gina Carano (21.54×), Speedway LLC (10.07×), and Anderson Silva (39.64×) over the country average.

04

Where do Flyweight (MMA) fans live in United States?

Flyweight (MMA) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Flyweight (MMA) fans also like?

Beyond Flyweight (MMA) itself, the audience over-indexes on Speedway LLC (10.07×), Anderson Silva (39.64×), Jon Jones (18.73×), and Daniel Cormier (30.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Flyweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flyweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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