Flyweight (MMA) Audience in United States

Flyweight (MMA) logo

Flyweight (MMA) has an estimated audience of 923,308 people in United States. 22.2% are female, 77.8% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: NBC10 Philadelphia, UK garage, Home construction, Minnesota, Alaska.

The average Flyweight (MMA) fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC10 Philadelphia, UK garage, Home construction, with strongest over-indexing on NBC10 Philadelphia (36.16× the country average). Demographically, the Flyweight (MMA) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Flyweight (MMA) fans

Demographic split for Flyweight (MMA) audience in United States
MetricValue
Female22.2%
Male77.8%
Average age38.3
Estimated audience size923,308

Audience persona

The typical Flyweight (MMA) fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for NBC10 Philadelphia.

Top regions in United States

Top regions ranked by reach for Flyweight (MMA) in United States
RegionReachAffinity
California136,6961.35×
Texas92,7091.17×
Florida65,1191.04×
New York51,7001×
Illinois31,9661.04×
Pennsylvania28,1960.91×
Ohio27,3060.96×
Georgia27,0610.95×
North Carolina25,2580.91×
Arizona24,8081.32×
Michigan24,1451×
New Jersey23,7161.01×
Virginia23,3141.04×
Washington23,1351.25×
Tennessee17,2550.93×
Indiana17,0251.01×
Colorado16,9821.17×
Massachusetts16,2640.89×
Maryland15,8461×
Missouri15,5481.04×
Nevada13,9191.56×
Kentucky12,3311.07×
Oklahoma11,8921.16×
Oregon11,7101.11×
South Carolina11,4820.83×
Alabama11,3540.88×
Wisconsin10,8770.78×
Minnesota10,8210.82×
Louisiana9,9390.83×
Connecticut8,9070.96×
Utah7,8230.95×
Arkansas7,6751.01×
Iowa7,3150.96×
Kansas6,6580.92×
Mississippi6,1330.81×
Hawaii6,0511.52×
New Mexico5,4281.17×
Idaho4,9381.07×
Nebraska4,4110.95×
West Virginia3,5640.83×
Montana3,0301.18×
Maine2,7370.83×
New Hampshire2,6030.72×
Alaska2,3891.21×
Rhode Island2,0960.71×
Washington, District of Columbia1,9590.71×
Delaware1,9330.76×
North Dakota1,9301.02×
Wyoming1,6721.22×
South Dakota1,6340.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flyweight (MMA) audience
BrandAffinityCategory
NBC10 Philadelphia36.16×Movies & TV
UK garage8.79×Music & Radio
Home construction1.92×Home & Garden
Minnesota2.29×Travel & Leisure
Alaska2.05×Travel & Leisure
Kuopio77.55×Travel & Leisure
Nebraska2.46×Travel & Leisure
Kansas2.19×Travel & Leisure
EL FINANCIERO12.45×Business & Career
Justice2.07×Politics & Society
Pro-Ject2.88×Music & Radio
3D printing1.76×Technology & Electronics
Jesse Plemons2.35×Movies & TV
Captain America (1990 film)3.06×Movies & TV
Unique Gifts1.6×Shopping
Graham Greene3.96×Literature
Nebraska Cornhuskers football2.21×Sports
Magazine (band)3.86×Music & Radio
Sinaloa2.13×Travel & Leisure
Birthday Gifts1.77×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flyweight (MMA) audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Risk AppetiteTHRILL1.45
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.29
Sports ActivityPOWER1.22
LGBTQ+ IdentityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Flyweight (MMA)
CountryShare
United States32.2%
India7.5%
Japan7.3%

See Flyweight (MMA) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Flyweight (MMA) have in United States?

Flyweight (MMA) has an estimated audience of 923,308 people in United States, concentrated in California and Texas.

What is the gender split and age of Flyweight (MMA) fans?

22.2% of Flyweight (MMA) fans are female, 77.8% are male, with an average age of 38.3 years.

Which brands do Flyweight (MMA) fans like most?

Flyweight (MMA) fans show strongest brand affinity for NBC10 Philadelphia (36.16×), UK garage (8.79×), and Home construction (1.92×) over the country average.

Where do Flyweight (MMA) fans live in United States?

Flyweight (MMA) fans in United States are most concentrated in California (reach 136,696), Texas (reach 92,709), and Florida (reach 65,119). These three regions account for the largest share of the active audience.

What other brands do Flyweight (MMA) fans also like?

Beyond Flyweight (MMA) itself, the audience over-indexes on UK garage (8.79×), Home construction (1.92×), Minnesota (2.29×), and Alaska (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flyweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.