University of Missouri Audience in United States

University of Missouri logo

University of Missouri has an estimated audience of 1,859,504 people in United States. 54.2% are female, 45.8% are male, average age 35.5. Top regions: Missouri, Illinois, Texas. Top brand affinities: Hipster, Vocal harmony, Historic site, Keegan Bradley, Goop.

The average University of Missouri fan in United States is 35.5 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Texas. Top brand affinities include Hipster, Vocal harmony, Historic site, with strongest over-indexing on Hipster (22.08× the country average). Demographically, the University of Missouri audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Missouri fans

Demographic split for University of Missouri audience in United States
MetricValue
Female54.2%
Male45.8%
Average age35.5
Estimated audience size1,859,504

Audience persona

The typical University of Missouri fan in United States is balanced, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for University of Missouri in United States
RegionReachAffinity
Missouri442,15314.75×
Illinois163,1262.63×
Texas114,5100.72×
California91,4860.45×
Florida60,7180.48×
New York48,7330.47×
Kansas39,8532.72×
Georgia36,0730.63×
Tennessee32,9670.88×
Pennsylvania31,4770.5×
North Carolina29,9330.53×
Ohio28,8370.5×
Arkansas28,0631.83×
Virginia27,4320.61×
Iowa25,7941.68×
Indiana25,7730.76×
Michigan24,7770.51×
Minnesota24,6490.93×
Colorado24,6190.84×
Oklahoma24,3311.18×
New Jersey22,5220.48×
Massachusetts21,8550.6×
Wisconsin21,3120.76×
Arizona19,1290.5×
Alabama18,9620.73×
Kentucky17,8190.76×
Washington17,5830.47×
Maryland17,5430.55×
Louisiana15,1680.63×
South Carolina14,6670.52×
Mississippi12,4910.82×
Nebraska11,9541.28×
Connecticut10,0780.54×
Oregon9,3450.44×
Utah7,4570.45×
Nevada7,1860.4×
Washington, District of Columbia4,6210.83×
Idaho4,3600.47×
New Mexico3,9860.43×
South Dakota3,4480.8×
West Virginia3,1210.36×
Hawaii3,1120.39×
Montana2,9980.58×
New Hampshire2,9960.41×
North Dakota2,5410.67×
Rhode Island2,4400.41×
Delaware2,3780.46×
Maine2,2660.34×
Vermont1,4860.46×
Wyoming1,4710.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Missouri audience
BrandAffinityCategory
Hipster22.08×Politics & Society
Vocal harmony7.56×Music & Radio
Historic site6.15×Arts & Culture
Keegan Bradley9.97×Sports
Goop5.81×Internet & Social Media
Mathcore7.53×Music & Radio
Governor of Michigan6.69×Politics & Society
Israel1.88×Travel & Leisure
Grinch3.5×Movies & TV
Fairy godmother6.45×Literature
Cherish (group)7.24×Music & Radio
Jesse Plemons2.28×Movies & TV
Mothercare2.05×Kids & Family
TV Fanatic6.15×Movies & TV
Harlow6.8×Travel & Leisure
Staycation1.83×Home & Garden
Wok3.48×Food & Beverages
Regional styles of Mexican music1.51×Music & Radio
headspace4.95×Health
El Paso County, Colorado6.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Missouri audience
TraitClusterScore
SustainabilityBALANCE1.48
Community OrientationOPEN1.14
ExtroversionTHRILL1.1
Social Media UsageJOY1.07
MindfulnessBALANCE1.03
Pet OwnershipJOY1

Worldwide distribution

Worldwide audience distribution share by country for University of Missouri
CountryShare
United States72.2%
Japan4.4%
India2.6%

See University of Missouri audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Missouri have in United States?

University of Missouri has an estimated audience of 1,859,504 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of University of Missouri fans?

54.2% of University of Missouri fans are female, 45.8% are male, with an average age of 35.5 years.

Which brands do University of Missouri fans like most?

University of Missouri fans show strongest brand affinity for Hipster (22.08×), Vocal harmony (7.56×), and Historic site (6.15×) over the country average.

Where do University of Missouri fans live in United States?

University of Missouri fans in United States are most concentrated in Missouri (reach 442,153), Illinois (reach 163,126), and Texas (reach 114,510). These three regions account for the largest share of the active audience.

What other brands do University of Missouri fans also like?

Beyond University of Missouri itself, the audience over-indexes on Vocal harmony (7.56×), Historic site (6.15×), Keegan Bradley (9.97×), and Goop (5.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.