Rascasse Audience Intelligence

University of Missouri Audience in United States

Name: University of Missouri — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Missouri in United States — modelled from more than twelve digital signal sources. University of Missouri has an estimated audience of 1,859,504 people in United States.

#73among University in United States #1204among POI in United States #1119in Business & Career

The average University of Missouri fan in United States is 35.5 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Texas.

Top brand affinities include University of California, Berkeley, FlightAware, St. Louis Cardinals, with strongest over-indexing on University of California, Berkeley (99.51× the country average).

Demographically, the University of Missouri audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Missouri fan in United States is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for University of California, Berkeley.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Missouri profile in United States.

Audience size

1.9M

in United States

Gender

54.2%♀

45.8% male

Age

35.5

average years

Country rank

#15084

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Missouri fans

54.2% are female, 45.8% are male, average age 35.5.

Fig. 02

Gender split

54.2%

Female

45.8%

Male

Demographic split for University of Missouri audience in United States
Metric	Value
Female	54.2%
Male	45.8%
Average age	35.5
Estimated audience size	1,859,504

Fig. 03

Age distribution

Age distribution of the University of Missouri audience in United States
Age bracket	Share	%
16-19		36%
20-29		16%
30-39		14%
40-49		17%
50+		17%

Fig. 04

Worldwide distribution

72.1%

of the worldwide University of Missouri audience comes from United States.

Worldwide audience distribution share by country for University of Missouri
Country	Share
United States	72.1%
Japan	4.4%
India	2.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Missouri fans by region: top regions in United States
#	Region	Reach	×
01	Missouri	~500K	15.79×
02	Kansas	~40K	2.55×
03	Illinois	~100K	2.41×
04	Arkansas	~30K	1.72×
05	Iowa	~30K	1.64×
06	Nebraska	~10K	1.32×
07	Oklahoma	~20K	1.09×
08	Minnesota	~30K	0.95×
09	South Dakota	~4K	0.90×
10	Tennessee	~30K	0.84×
11	Mississippi	~10K	0.84×
12	Colorado	~20K	0.82×
13	Washington, District of Columbia	~5K	0.82×
14	North Dakota	~3K	0.82×
15	Wisconsin	~20K	0.77×
16	Alabama	~20K	0.77×
17	Indiana	~30K	0.75×
18	Kentucky	~20K	0.73×
19	Texas	~100K	0.69×
20	Montana	~4K	0.69×
21	Vermont	~2K	0.69×
22	Alaska	~3K	0.68×
23	Louisiana	~20K	0.63×
24	Delaware	~3K	0.62×
25	Georgia	~30K	0.60×
26	Virginia	~30K	0.60×
27	Rhode Island	~4K	0.60×
28	Idaho	~5K	0.59×
29	New Hampshire	~4K	0.58×
30	Massachusetts	~20K	0.57×
31	Connecticut	~10K	0.57×
32	Hawaii	~5K	0.57×
33	West Virginia	~5K	0.56×
34	Maryland	~20K	0.55×
35	South Carolina	~20K	0.55×
36	New Mexico	~5K	0.55×
37	Maine	~4K	0.55×
38	North Carolina	~30K	0.52×
39	Pennsylvania	~30K	0.51×
40	Michigan	~20K	0.51×
41	Arizona	~20K	0.51×
42	Utah	~8K	0.51×
43	Ohio	~30K	0.49×
44	New Jersey	~20K	0.48×
45	Washington	~20K	0.47×
46	Oregon	~10K	0.47×
47	Florida	~60K	0.46×
48	Nevada	~8K	0.46×
49	New York	~50K	0.45×
50	California	~90K	0.42×

Affinity by region — University of Missouri, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Missouri audience
#	Interest	Category	×
01	University of California, Berkeley	Business & Career	99.51×
02	Colgate University	Business & Career	13.71×
03	st louis blues	Sports	13.58×
04	Carnegie Mellon University	Business & Career	13.14×
05	FlightAware	Travel & Leisure	12.50×
06	Iowa State University	Business & Career	12.21×
07	Jean Paul Gaultier	Fashion & Accessoires	9.92×
08	University of Southern California	Business & Career	9.41×
09	Duke University	Business & Career	8.20×
10	University of Alabama	Business & Career	7.77×
11	Michigan State University	Business & Career	6.35×
12	University of Florida	Business & Career	5.84×
13	St. Louis Cardinals	Sports	5.67×
14	Boho-chic	Fashion & Accessoires	3.58×
15	Bath and Bodyworks	Shopping	3.16×
16	College	Business & Career	2.50×
17	University	Business & Career	2.11×
18	Skin care	Beauty & Wellness	1.84×
19	Florida	Travel & Leisure	1.62×
20	Beauty salons	Beauty & Wellness	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Missouri audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.68×
Community Orientation	OPEN	1.49×
Sustainability	BALANCE	1.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Missouri audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.82×
Quality Awareness	PREMIUM	0.84×
DIY Mentality	THRILL	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Missouri have in United States?

University of Missouri has an estimated audience of 1,859,504 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of University of Missouri fans?

54.2% of University of Missouri fans are female, 45.8% are male, with an average age of 35.5 years.

Which brands do University of Missouri fans like most?

University of Missouri fans show strongest brand affinity for University of California, Berkeley (99.51×), FlightAware (12.5×), and St. Louis Cardinals (5.67×) over the country average.

Where do University of Missouri fans live in United States?

University of Missouri fans in United States are most concentrated in Missouri (reach ~500K), Illinois (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do University of Missouri fans also like?

Beyond University of Missouri itself, the audience over-indexes on FlightAware (12.5×), St. Louis Cardinals (5.67×), st louis blues (13.58×), and Colgate University (13.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
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University of California, Los Angeles (6,780,551)

See University of Missouri audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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