Rascasse Audience Intelligence

Berkeley, California Audience in United States

A data profile of the people who buy, follow and care about Berkeley, California in United States — modelled from more than twelve digital signal sources. Berkeley, California has an estimated audience of 3,329,706 people in United States.

#683among POI in United States#767in Travel & Leisure

The average Berkeley, California fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, South Carolina.

Top brand affinities include Wells Fargo, University of California, Berkeley, University of California, with strongest over-indexing on Wells Fargo (4.24× the country average).

Demographically, the Berkeley, California audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berkeley, California fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Wells Fargo.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berkeley, California profile in United States.

Audience size
3.3M
in United States
Gender
56.4%♀
43.6% male
Age
44.1
average years
Country rank
#9416
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Berkeley, California fans

56.4% are female, 43.6% are male, average age 44.1.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Berkeley, California audience in United States
MetricValue
Female56.4%
Male43.6%
Average age44.1
Estimated audience size3,329,706
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Berkeley, California audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Berkeley, California audience comes from United States.

Worldwide audience distribution share by country for Berkeley, California
CountryShare
United States65.1%
United Kingdom5.3%
Hong Kong3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berkeley, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Berkeley, California fans by region: top regions in United States
#RegionReachAffinity×
01California~2M5.85×
02South Carolina~200K3.78×
03Washington, District of Columbia~20K1.71×
04Colorado~80K1.48×
05Massachusetts~90K1.44×
06Michigan~100K1.38×
07Oregon~50K1.30×
08West Virginia~20K1.25×
09Washington~80K1.22×
10Illinois~100K1.21×
11Hawaii~20K1.16×
12Nevada~40K1.15×
13Missouri~60K1.11×
14Rhode Island~10K1.07×
15New York~200K0.99×
16Virginia~80K0.96×
17Connecticut~30K0.96×
18Vermont~5K0.94×
19Utah~30K0.90×
20Idaho~20K0.90×
21New Jersey~70K0.89×
22Montana~8K0.86×
23Maryland~50K0.83×
24New Mexico~10K0.83×
25Texas~200K0.81×
26Minnesota~40K0.81×
27North Carolina~80K0.80×
28Iowa~20K0.80×
29Maine~9K0.79×
30New Hampshire~10K0.78×
31Alaska~6K0.78×
32Georgia~80K0.77×
33Arizona~50K0.76×
34Oklahoma~30K0.76×
35North Dakota~5K0.76×
36Florida~200K0.75×
37South Dakota~6K0.75×
38Wisconsin~40K0.72×
39Nebraska~10K0.72×
40Pennsylvania~80K0.71×
41Arkansas~20K0.71×
42Delaware~7K0.71×
43Louisiana~30K0.67×
44Tennessee~40K0.65×
45Indiana~40K0.64×
46Kentucky~30K0.64×
47Mississippi~20K0.62×
48Kansas~20K0.61×
49Ohio~60K0.59×
50Alabama~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Berkeley, California, United States
0.54×1.00×5.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berkeley, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berkeley, California audience
#·InterestCategoryAffinity×
01University of California, BerkeleyBusiness & Career11.05×
02University of CaliforniaBusiness & Career10.71×
03San Jose SharksSports8.68×
04KTVUMovies & TV6.24×
05JoJo SiwaMovies & TV5.55×
06Wells FargoBusiness & Career4.24×
07Robert RedfordMovies & TV2.12×
08Renewable energyBusiness & Career2.09×
09Diane KeatonMovies & TV2.03×
10CBS SportsMovies & TV1.84×
11PhilanthropyArts & Culture1.82×
12FedExBusiness & Career1.81×
13Trader Joe'sShopping1.79×
14Real propertyHome & Garden1.75×
15Creative CommonsTechnology & Electronics1.72×
16UniversityBusiness & Career1.65×
17Ace HardwareHome & Garden1.61×
18SubwayFood & Beverages1.55×
19MSNNews1.54×
20Pizza HutFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berkeley, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berkeley, California audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Urban LifestyleOPEN1.48×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berkeley, California audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berkeley, California have in United States?

Berkeley, California has an estimated audience of 3,329,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Berkeley, California fans?

56.4% of Berkeley, California fans are female, 43.6% are male, with an average age of 44.1 years.

03

Which brands do Berkeley, California fans like most?

Berkeley, California fans show strongest brand affinity for Wells Fargo (4.24×), University of California, Berkeley (11.05×), and University of California (10.71×) over the country average.

04

Where do Berkeley, California fans live in United States?

Berkeley, California fans in United States are most concentrated in California (reach ~2M), Texas (reach ~200K), and South Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Berkeley, California fans also like?

Beyond Berkeley, California itself, the audience over-indexes on University of California, Berkeley (11.05×), University of California (10.71×), San Jose Sharks (8.68×), and Trader Joe's (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Berkeley, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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