Berkeley, California Audience in United States

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Berkeley, California has an estimated audience of 3,329,706 people in United States. 56.4% are female, 43.6% are male, average age 44.1. Top regions: California, Texas, South Carolina. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Israel.

The average Berkeley, California fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, South Carolina. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (9.69× the country average). Demographically, the Berkeley, California audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Berkeley, California fans

Demographic split for Berkeley, California audience in United States
MetricValue
Female56.4%
Male43.6%
Average age44.1
Estimated audience size3,329,706

Audience persona

The typical Berkeley, California fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Berkeley, California in United States
RegionReachAffinity
California2,322,7366.34×
Texas237,0200.83×
South Carolina198,8793.97×
New York191,7321.03×
Florida167,4180.74×
Illinois144,4401.3×
Michigan128,0151.47×
Massachusetts95,1981.45×
Washington84,4361.26×
Colorado81,9581.56×
North Carolina81,5800.81×
Virginia79,9330.99×
Georgia79,4630.77×
Pennsylvania78,5250.7×
New Jersey77,4880.92×
Missouri62,9621.17×
Ohio55,2370.54×
Maryland46,9230.82×
Oregon44,5151.17×
Tennessee39,5400.59×
Arizona39,2960.58×
Minnesota36,9230.77×
Indiana36,4190.6×
Nevada34,5971.07×
Wisconsin34,3800.69×
Connecticut31,3710.94×
Oklahoma27,3560.74×
Louisiana24,9800.58×
Utah23,4120.79×
Kentucky22,3940.54×
Iowa20,7270.76×
West Virginia19,5041.26×
Alabama17,9100.39×
Washington, District of Columbia17,3091.73×
Arkansas16,5780.6×
Hawaii15,6391.09×
Idaho13,2800.8×
Mississippi12,5780.46×
New Mexico12,0360.72×
Rhode Island11,2511.06×
Kansas11,2000.43×
Nebraska9,6460.58×
New Hampshire8,4150.64×
Maine7,7410.65×
Montana6,4180.69×
Delaware5,3540.58×
South Dakota4,4580.58×
Vermont4,3300.74×
North Dakota3,7980.56×
Alaska2,9660.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berkeley, California audience
BrandAffinityCategory
Goop9.69×Internet & Social Media
Governor of Michigan12.41×Politics & Society
headspace14.96×Health
Wok10.46×Food & Beverages
Israel3.3×Travel & Leisure
Cherish (group)16.44×Music & Radio
Google Home9.08×Technology & Electronics
Keegan Bradley9.97×Sports
Fairy godmother9.98×Literature
Hibachi10.42×Food & Beverages
Grace Slick9.89×Music & Radio
Vocal harmony5.04×Music & Radio
Grinch4.42×Movies & TV
Mothercare3.43×Kids & Family
El Paso County, Colorado13.35×Travel & Leisure
Ira Glass17.01×Music & Radio
Cryptic crossword14.8×Technology & Electronics
TV Fanatic9.68×Movies & TV
Hipster8.52×Politics & Society
Kikar HaShabbat13.44×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berkeley, California audience
TraitClusterScore
Design AffinityPREMIUM1.44
TravellingTHRILL1.4
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.37
Urban LifestyleOPEN1.3
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Berkeley, California
CountryShare
United States65.3%
United Kingdom5.3%
Hong Kong3.4%

See Berkeley, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Berkeley, California have in United States?

Berkeley, California has an estimated audience of 3,329,706 people in United States, concentrated in California and Texas.

What is the gender split and age of Berkeley, California fans?

56.4% of Berkeley, California fans are female, 43.6% are male, with an average age of 44.1 years.

Which brands do Berkeley, California fans like most?

Berkeley, California fans show strongest brand affinity for Goop (9.69×), Governor of Michigan (12.41×), and headspace (14.96×) over the country average.

Where do Berkeley, California fans live in United States?

Berkeley, California fans in United States are most concentrated in California (reach 2,322,736), Texas (reach 237,020), and South Carolina (reach 198,879). These three regions account for the largest share of the active audience.

What other brands do Berkeley, California fans also like?

Beyond Berkeley, California itself, the audience over-indexes on Governor of Michigan (12.41×), headspace (14.96×), Wok (10.46×), and Israel (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berkeley, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.