Hilary Farr Audience in United States

Hilary Farr logo

Hilary Farr has an estimated audience of 497,440 people in United States. 68.5% are female, 31.5% are male, average age 43.5. Top regions: Florida, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Hilary Farr fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hilary Farr audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Person · Subtype: Architect / designer

Demographics of Hilary Farr fans

Demographic split for Hilary Farr audience in United States
MetricValue
Female68.5%
Male31.5%
Average age43.5
Estimated audience size497,440

Audience persona

The typical Hilary Farr fan in United States is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hilary Farr in United States
RegionReachAffinity
Florida37,8941.13×
California35,4430.65×
Texas29,1390.68×
New York25,9140.93×
Pennsylvania22,8451.36×
Ohio20,1361.31×
North Carolina19,5611.31×
Illinois17,9681.08×
New Jersey15,5471.23×
Virginia15,4521.28×
Michigan15,3391.18×
Georgia15,3031×
Massachusetts11,1631.14×
Tennessee11,0031.1×
Arizona10,4061.02×
Indiana10,1651.12×
Wisconsin9,8021.31×
South Carolina9,4271.26×
Missouri9,2711.16×
Maryland9,0181.05×
Washington8,8220.88×
Minnesota7,7681.09×
Alabama7,3951.06×
Colorado7,0160.89×
Kentucky6,4901.04×
Connecticut5,8831.18×
Louisiana5,3400.83×
Oklahoma5,1660.94×
Oregon5,0070.88×
Iowa4,4131.08×
Arkansas3,7700.92×
Nevada3,7700.78×
Kansas3,7370.95×
Mississippi3,3170.81×
Utah2,7890.63×
New Hampshire2,7241.39×
West Virginia2,6401.14×
Nebraska2,4280.97×
Maine2,0011.12×
Rhode Island1,8841.19×
Idaho1,8680.75×
Delaware1,7231.26×
New Mexico1,6830.67×
Washington, District of Columbia1,5991.07×
Hawaii1,3060.61×
Montana1,1160.81×
South Dakota9530.83×
Vermont8690.99×
North Dakota8250.81×
Wyoming4990.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilary Farr audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.86×News
Mike Holmes53.21×Movies & TV
Income tax13.19×Business & Career
Staples (Canada)5.13×Business & Career
Ace Hardware4.18×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Great Clips4.31×Beauty & Wellness
Obsessed (2009 film)9.41×Movies & TV
Hobby Lobby2.63×Home & Garden
Real property3.46×Home & Garden
Fox News Channel1.79×Movies & TV
Renovation2.65×Home & Garden
Property Brothers10.68×Movies & TV
Real estate investing5.65×Business & Career
Mariska Hargitay7.22×Movies & TV
Pantone21.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilary Farr audience
TraitClusterScore
DIY MentalityTHRILL1.9
Family OrientationCONSERVATISM1.48
IndulgenceJOY1.43
Design AffinityPREMIUM1.35
Price SensitivityPREMIUM1.34
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Hilary Farr
CountryShare
United States59.2%
Spain25.9%
Canada8.4%

See Hilary Farr audiences in other countries

More Architect / designer audiences in United States

Frequently asked questions

How many fans does Hilary Farr have in United States?

Hilary Farr has an estimated audience of 497,440 people in United States, concentrated in Florida and California.

What is the gender split and age of Hilary Farr fans?

68.5% of Hilary Farr fans are female, 31.5% are male, with an average age of 43.5 years.

Which brands do Hilary Farr fans like most?

Hilary Farr fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Hilary Farr fans live in United States?

Hilary Farr fans in United States are most concentrated in Florida (reach 37,894), California (reach 35,443), and Texas (reach 29,139). These three regions account for the largest share of the active audience.

What other brands do Hilary Farr fans also like?

Beyond Hilary Farr itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilary Farr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.