Hilary Farr Audience in United States

Hilary Farr logo

Hilary Farr has an estimated audience of 497,440 people in United States. 68.5% are female, 31.5% are male, average age 43.5. Top regions: Florida, California, Texas. Top brand affinities: Lulu 黃路梓茵, Israel, Jorge Salinas, Jeep Wagoneer, Kansas.

The average Hilary Farr fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Lulu 黃路梓茵, Israel, Jorge Salinas, with strongest over-indexing on Lulu 黃路梓茵 (4.55× the country average). Demographically, the Hilary Farr audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Person · Subtype: Architect / designer

Demographics of Hilary Farr fans

Demographic split for Hilary Farr audience in United States
MetricValue
Female68.5%
Male31.5%
Average age43.5
Estimated audience size497,440

Audience persona

The typical Hilary Farr fan in United States is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Hilary Farr in United States
RegionReachAffinity
Florida37,8941.13×
California35,4430.65×
Texas29,1390.68×
New York25,9140.93×
Pennsylvania22,8451.36×
Ohio20,1361.31×
North Carolina19,5611.31×
Illinois17,9681.08×
New Jersey15,5471.23×
Virginia15,4521.28×
Michigan15,3391.18×
Georgia15,3031×
Massachusetts11,1631.14×
Tennessee11,0031.1×
Arizona10,4061.02×
Indiana10,1651.12×
Wisconsin9,8021.31×
South Carolina9,4271.26×
Missouri9,2711.16×
Maryland9,0181.05×
Washington8,8220.88×
Minnesota7,7681.09×
Alabama7,3951.06×
Colorado7,0160.89×
Kentucky6,4901.04×
Connecticut5,8831.18×
Louisiana5,3400.83×
Oklahoma5,1660.94×
Oregon5,0070.88×
Iowa4,4131.08×
Arkansas3,7700.92×
Nevada3,7700.78×
Kansas3,7370.95×
Mississippi3,3170.81×
Utah2,7890.63×
New Hampshire2,7241.39×
West Virginia2,6401.14×
Nebraska2,4280.97×
Maine2,0011.12×
Rhode Island1,8841.19×
Idaho1,8680.75×
Delaware1,7231.26×
New Mexico1,6830.67×
Washington, District of Columbia1,5991.07×
Hawaii1,3060.61×
Montana1,1160.81×
South Dakota9530.83×
Vermont8690.99×
North Dakota8250.81×
Wyoming4990.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilary Farr audience
BrandAffinityCategory
Lulu 黃路梓茵4.55×Movies & TV
Israel2.32×Travel & Leisure
Jorge Salinas16.95×Movies & TV
Jeep Wagoneer3.73×Cars & Mobility
Kansas1.59×Travel & Leisure
Jeep Grand Cherokee (WJ)3.67×Cars & Mobility
Elsword9.41×Games
Home staging2.91×Home & Garden
Huddle (software)5.68×Technology & Electronics
Hibachi3.96×Food & Beverages
Historic site2.08×Arts & Culture
Flash memory1.95×Technology & Electronics
Soldering iron1.56×Home & Garden
Strategic human resource planning3.83×Business & Career
Kodiak, Alaska3.45×Travel & Leisure
Nancy Cartwright4.54×Movies & TV
JamBase4.65×Music & Radio
Scratching post3.58×Pets & Animals
Isometric exercise3.33×Sports
Corona (band)2.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilary Farr audience
TraitClusterScore
DIY MentalityTHRILL1.9
Family OrientationCONSERVATISM1.48
IndulgenceJOY1.43
Design AffinityPREMIUM1.35
Price SensitivityPREMIUM1.34
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Hilary Farr
CountryShare
United States59.2%
Spain25.9%
Canada8.4%

See Hilary Farr audiences in other countries

More Architect / designer audiences in United States

Frequently asked questions

How many fans does Hilary Farr have in United States?

Hilary Farr has an estimated audience of 497,440 people in United States, concentrated in Florida and California.

What is the gender split and age of Hilary Farr fans?

68.5% of Hilary Farr fans are female, 31.5% are male, with an average age of 43.5 years.

Which brands do Hilary Farr fans like most?

Hilary Farr fans show strongest brand affinity for Lulu 黃路梓茵 (4.55×), Israel (2.32×), and Jorge Salinas (16.95×) over the country average.

Where do Hilary Farr fans live in United States?

Hilary Farr fans in United States are most concentrated in Florida (reach 37,894), California (reach 35,443), and Texas (reach 29,139). These three regions account for the largest share of the active audience.

What other brands do Hilary Farr fans also like?

Beyond Hilary Farr itself, the audience over-indexes on Israel (2.32×), Jorge Salinas (16.95×), Jeep Wagoneer (3.73×), and Kansas (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilary Farr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.