Rascasse Audience Intelligence

Mike Holmes Audience in United States

A data profile of the people who buy, follow and care about Mike Holmes in United States — modelled from more than twelve digital signal sources. Mike Holmes has an estimated audience of 444,691 people in United States.

#197among TV personality in United States#9607among Person in United States#7256in Movies & TV

The average Mike Holmes fan in United States is 47.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hilary Farr, Katie Lowes, David Fincher, with strongest over-indexing on Hilary Farr (67.79× the country average).

Demographically, the Mike Holmes audience skews more male with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mike Holmes fan in United States is more male, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Hilary Farr.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mike Holmes profile in United States.

Audience size
445K
in United States
Gender
28.9%♀
71.1% male
Age
47.2
average years
Country rank
#39188
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mike Holmes fans

28.9% are female, 71.1% are male, average age 47.2.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Mike Holmes audience in United States
MetricValue
Female28.9%
Male71.1%
Average age47.2
Estimated audience size444,691
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Mike Holmes audience in United States
Age bracketShare%
16-195%
20-2912%
30-3919%
40-4925%
50+39%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Mike Holmes audience comes from United States.

Worldwide audience distribution share by country for Mike Holmes
CountryShare
United States68.9%
Canada20.4%
Australia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mike Holmes audience in United States is strongest.

Fig. 05

Top regions by affinity

Mike Holmes fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K1.46×
02Iowa~6K1.40×
03Michigan~20K1.35×
04Minnesota~9K1.31×
05Ohio~20K1.28×
06New Hampshire~2K1.24×
07Indiana~10K1.22×
08Missouri~9K1.18×
09Pennsylvania~20K1.16×
10North Dakota~1K1.16×
11West Virginia~3K1.14×
12Maine~2K1.14×
13Kansas~4K1.13×
14South Dakota~1K1.13×
15Nebraska~3K1.11×
16Kentucky~7K1.09×
17Oregon~6K1.08×
18Tennessee~10K1.06×
19Illinois~20K1.05×
20Idaho~3K1.04×
21Arizona~10K1.02×
22South Carolina~7K1.02×
23Delaware~1K1.01×
24Vermont<1K1.01×
25Montana~1K1.00×
26Arkansas~4K0.99×
27Rhode Island~1K0.98×
28Connecticut~5K0.97×
29Alaska<1K0.97×
30North Carolina~10K0.95×
31Oklahoma~5K0.95×
32Alabama~6K0.94×
33Washington~9K0.93×
34Massachusetts~8K0.89×
35Virginia~10K0.88×
36Maryland~7K0.87×
37Utah~4K0.87×
38Mississippi~3K0.87×
39New Mexico~2K0.87×
40Florida~30K0.85×
41New Jersey~10K0.84×
42Georgia~10K0.82×
43Louisiana~5K0.82×
44Hawaii~2K0.81×
45Colorado~6K0.80×
46Nevada~4K0.80×
47New York~20K0.77×
48Washington, District of Columbia~1K0.77×
49Texas~30K0.68×
50California~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Mike Holmes, United States
0.55×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mike Holmes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mike Holmes audience
#·InterestCategoryAffinity×
01Pier Paolo PasoliniMovies & TV86.78×
02Hilary FarrHome & Garden67.79×
03Trading SpacesMovies & TV48.09×
04Nate BerkusHome & Garden36.51×
05David FincherMovies & TV30.24×
06Tracy WolfsonMovies & TV29.34×
07HomebaseShopping27.14×
08Katie LowesMovies & TV24.17×
09David BromstadMovies & TV23.90×
10Discovery CommunicationsMovies & TV7.31×
11Advance Auto PartsCars & Mobility4.67×
12Ace HardwareHome & Garden3.87×
13Hardware storeHome & Garden3.33×
14Staples (Canada)Business & Career3.23×
15Power toolHome & Garden3.12×
16AutoZoneCars & Mobility2.45×
17HistoryLiterature1.93×
18Rock musicMusic & Radio1.68×
19United StatesTravel & Leisure1.56×
20NFLSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mike Holmes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mike Holmes audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.42×
Quality AwarenessPREMIUM1.81×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mike Holmes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.02×
ExtroversionTHRILL1.03×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mike Holmes have in United States?

Mike Holmes has an estimated audience of 444,691 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mike Holmes fans?

28.9% of Mike Holmes fans are female, 71.1% are male, with an average age of 47.2 years.

03

Which brands do Mike Holmes fans like most?

Mike Holmes fans show strongest brand affinity for Hilary Farr (67.79×), Katie Lowes (24.17×), and David Fincher (30.24×) over the country average.

04

Where do Mike Holmes fans live in United States?

Mike Holmes fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mike Holmes fans also like?

Beyond Mike Holmes itself, the audience over-indexes on Katie Lowes (24.17×), David Fincher (30.24×), Homebase (27.14×), and David Bromstad (23.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mike Holmes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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