Mike Holmes Audience in United States

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Mike Holmes has an estimated audience of 479,423 people in United States. 28.9% are female, 71.1% are male, average age 47.2. Top regions: Texas, California, Florida. Top brand affinities: Hilary Farr, David Fincher, Katie Lowes, Homebase, Pier Paolo Pasolini.

The average Mike Holmes fan in United States is 47.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hilary Farr, David Fincher, Katie Lowes, with strongest over-indexing on Hilary Farr (67.79× the country average). Demographically, the Mike Holmes audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Mike Holmes fans

Demographic split for Mike Holmes audience in United States
MetricValue
Female28.9%
Male71.1%
Average age47.2
Estimated audience size479,423

Audience persona

The typical Mike Holmes fan in United States is more male, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Hilary Farr.

Top regions in United States

Top regions ranked by reach for Mike Holmes in United States
RegionReachAffinity
Texas30,4900.74×
California29,4850.56×
Florida28,2980.87×
New York22,2830.83×
Pennsylvania19,6831.22×
Ohio18,6431.26×
Illinois18,1511.14×
Michigan17,9041.43×
North Carolina14,6021.01×
Georgia12,8280.87×
Indiana11,2771.29×
Wisconsin11,2601.56×
Tennessee10,8801.13×
Arizona10,8071.1×
Virginia10,3320.88×
New Jersey9,8000.8×
Missouri9,5461.24×
Minnesota9,2391.34×
Washington9,0920.95×
Massachusetts8,2640.87×
South Carolina7,5451.05×
Maryland7,0170.85×
Kentucky6,5551.09×
Alabama6,4350.96×
Oregon6,1771.12×
Iowa6,0251.53×
Colorado5,9670.79×
Louisiana4,8690.79×
Oklahoma4,8530.91×
Connecticut4,7710.99×
Kansas4,3011.14×
Arkansas3,6970.94×
Utah3,5140.82×
Nevada3,4360.74×
Mississippi3,3400.85×
West Virginia2,6221.17×
New Hampshire2,6071.38×
Idaho2,4631.02×
Nebraska2,4441.02×
Maine2,0491.19×
New Mexico1,7780.74×
Rhode Island1,4750.97×
South Dakota1,2811.16×
Montana1,2580.95×
Delaware1,1270.85×
Hawaii1,1170.54×
Alaska9920.97×
North Dakota9831×
Vermont8140.97×
Wyoming7311.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mike Holmes audience
BrandAffinityCategory
Hilary Farr67.79×Home & Garden
David Fincher30.24×Movies & TV
Katie Lowes24.17×Movies & TV
Homebase27.14×Shopping
Pier Paolo Pasolini86.78×Movies & TV
David Bromstad23.9×Movies & TV
Lowe's2.91×Shopping
Trading Spaces48.09×Movies & TV
Nate Berkus36.51×Home & Garden
Advance Auto Parts4.67×Cars & Mobility
Ace Hardware3.87×Home & Garden
Staples (Canada)3.23×Business & Career
AutoZone2.45×Cars & Mobility
Hardware store3.33×Home & Garden
Fox News Channel1.75×Movies & TV
Friends1.95×Movies & TV
Tracy Wolfson29.34×Movies & TV
United States1.56×Travel & Leisure
YouTube1.51×Movies & TV
Rock music1.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mike Holmes audience
TraitClusterScore
Family OrientationCONSERVATISM3.09
DIY MentalityTHRILL2.41
LGBTQ+ IdentityOPEN2.16
IndulgenceJOY1.85
Design AffinityPREMIUM1.57
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Mike Holmes
CountryShare
United States70.0%
Canada20.1%
United Kingdom1.7%

See Mike Holmes audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Mike Holmes have in United States?

Mike Holmes has an estimated audience of 479,423 people in United States, concentrated in Texas and California.

What is the gender split and age of Mike Holmes fans?

28.9% of Mike Holmes fans are female, 71.1% are male, with an average age of 47.2 years.

Which brands do Mike Holmes fans like most?

Mike Holmes fans show strongest brand affinity for Hilary Farr (67.79×), David Fincher (30.24×), and Katie Lowes (24.17×) over the country average.

Where do Mike Holmes fans live in United States?

Mike Holmes fans in United States are most concentrated in Texas (reach 30,490), California (reach 29,485), and Florida (reach 28,298). These three regions account for the largest share of the active audience.

What other brands do Mike Holmes fans also like?

Beyond Mike Holmes itself, the audience over-indexes on David Fincher (30.24×), Katie Lowes (24.17×), Homebase (27.14×), and Pier Paolo Pasolini (86.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike Holmes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.