Rascasse Audience Intelligence

Nate Berkus Audience in United States

A data profile of the people who buy, follow and care about Nate Berkus in United States — modelled from more than twelve digital signal sources. Nate Berkus has an estimated audience of 432,525 people in United States.

#9776among Person in United States#1545in Home & Garden

The average Nate Berkus fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include QVC, Adele, Toshiba, with strongest over-indexing on QVC (10.92× the country average).

Demographically, the Nate Berkus audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nate Berkus fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nate Berkus profile in United States.

Audience size
433K
in United States
Gender
68.9%♀
31.1% male
Age
41.7
average years
Country rank
#39817
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nate Berkus fans

68.9% are female, 31.1% are male, average age 41.7.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Nate Berkus audience in United States
MetricValue
Female68.9%
Male31.1%
Average age41.7
Estimated audience size432,525
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Nate Berkus audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Nate Berkus audience comes from United States.

Worldwide audience distribution share by country for Nate Berkus
CountryShare
United States68.5%
Canada6.9%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nate Berkus audience in United States is strongest.

Fig. 05

Top regions by affinity

Nate Berkus fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.77×
02Oregon~7K1.50×
03New York~30K1.38×
04Washington, District of Columbia~2K1.37×
05Vermont<1K1.33×
06Illinois~20K1.32×
07Massachusetts~10K1.31×
08Colorado~9K1.31×
09Maine~2K1.31×
10Washington~10K1.27×
11Connecticut~5K1.24×
12New Hampshire~2K1.19×
13Wisconsin~7K1.17×
14California~50K1.12×
15Missouri~7K1.09×
16Rhode Island~1K1.09×
17New Jersey~10K1.07×
18Utah~4K1.07×
19Montana~1K1.03×
20Idaho~2K0.99×
21Pennsylvania~10K0.98×
22North Carolina~10K0.97×
23Iowa~3K0.97×
24Michigan~10K0.96×
25Kansas~3K0.96×
26Tennessee~8K0.94×
27Delaware~1K0.93×
28Ohio~10K0.91×
29South Carolina~6K0.91×
30Nebraska~2K0.91×
31Hawaii~2K0.91×
32Virginia~9K0.89×
33Arizona~8K0.89×
34Indiana~7K0.89×
35New Mexico~2K0.89×
36South Dakota<1K0.89×
37Maryland~6K0.88×
38Oklahoma~4K0.87×
39North Dakota<1K0.87×
40Georgia~10K0.86×
41Florida~20K0.84×
42Alaska<1K0.84×
43Arkansas~3K0.83×
44Kentucky~4K0.81×
45Nevada~3K0.79×
46Texas~30K0.77×
47West Virginia~1K0.77×
48Louisiana~4K0.75×
49Alabama~4K0.71×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Nate Berkus, United States
0.70×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nate Berkus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nate Berkus audience
#·InterestCategoryAffinity×
01Mike HolmesMovies & TV36.51×
02ToshibaTechnology & Electronics30.00×
03AdeleMusic & Radio23.21×
04LouvreTravel & Leisure20.00×
05QVCMovies & TV10.92×
06High-net-worth individualBusiness & Career10.06×
07Family carCars & Mobility9.42×
08GreenhouseHome & Garden7.37×
09Diane KeatonMovies & TV6.03×
10Weather forecastingHome & Garden5.29×
11FedExBusiness & Career4.25×
12Discount storesShopping4.19×
13Olive GardenFood & Beverages3.83×
14IKEAHome & Garden3.56×
15Mortgage loansBusiness & Career3.24×
16Shopping mallsShopping3.16×
17PinterestInternet & Social Media3.15×
18Trader Joe'sShopping3.12×
19AirbnbTravel & Leisure2.55×
20FurnitureHome & Garden2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nate Berkus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nate Berkus audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.72×
Quality AwarenessPREMIUM3.05×
Design AffinityPREMIUM2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nate Berkus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Risk AppetiteTHRILL0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nate Berkus have in United States?

Nate Berkus has an estimated audience of 432,525 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nate Berkus fans?

68.9% of Nate Berkus fans are female, 31.1% are male, with an average age of 41.7 years.

03

Which brands do Nate Berkus fans like most?

Nate Berkus fans show strongest brand affinity for QVC (10.92×), Adele (23.21×), and Toshiba (30×) over the country average.

04

Where do Nate Berkus fans live in United States?

Nate Berkus fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nate Berkus fans also like?

Beyond Nate Berkus itself, the audience over-indexes on Adele (23.21×), Toshiba (30×), High-net-worth individual (10.06×), and Diane Keaton (6.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nate Berkus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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