Design & Interior Audience in Germany
Design & Interior has an estimated audience of 2,954,712 people in Germany. 74.2% are female, 25.8% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Do it yourself (DIY), Ryanair, Modern architecture, Gina Tricot, Mattress.
The average Design & Interior fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Do it yourself (DIY), Ryanair, Modern architecture, with strongest over-indexing on Do it yourself (DIY) (2.94× the country average). Demographically, the Design & Interior audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Design & Interior fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 35.3 |
| Estimated audience size | 2,954,712 |
Audience persona
The typical Design & Interior fan in Germany is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 718,831 | 1.11× |
| Bayern | 576,152 | 1.21× |
| Baden-Württemberg | 440,582 | 1.09× |
| Niedersachsen | 271,751 | 0.95× |
| Hessen | 265,755 | 1.18× |
| Berlin | 200,684 | 1.52× |
| Rheinland-Pfalz | 142,527 | 0.96× |
| Sachsen | 115,235 | 0.8× |
| Schleswig-Holstein | 104,366 | 0.98× |
| Hamburg | 101,322 | 1.52× |
| Brandenburg | 78,235 | 0.85× |
| Sachsen-Anhalt | 56,274 | 0.74× |
| Thüringen | 54,063 | 0.72× |
| Mecklenburg-Vorpommern | 36,678 | 0.65× |
| Bremen | 25,866 | 1.02× |
| Saarland | 25,259 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.94× | Home & Garden |
| Ryanair | 2.77× | Travel & Leisure |
| Modern architecture | 3.73× | Arts & Culture |
| Gina Tricot | 5.93× | Fashion & Accessoires |
| Mattress | 4.78× | Home & Garden |
| ImmoScout24 | 2.31× | Home & Garden |
| Modern furniture | 5.03× | Home & Garden |
| JYSK | 2.97× | Home & Garden |
| IKEA | 1.83× | Home & Garden |
| Local food | 2.81× | Food & Beverages |
| Etsy | 2.8× | Fashion & Accessoires |
| Natural foods | 3.45× | Food & Beverages |
| Bed sheet | 5.31× | Home & Garden |
| Home improvement | 1.75× | Home & Garden |
| Handmade jewelry | 3.19× | Fashion & Accessoires |
| Art exhibition | 2.94× | Arts & Culture |
| 1.72× | Internet & Social Media | |
| Hermès | 2× | Fashion & Accessoires |
| Tom Tailor | 4.04× | Fashion & Accessoires |
| Vegetable Gardening | 4.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.53 |
| DIY Mentality | THRILL | 1.79 |
| Sustainability | BALANCE | 1.71 |
| Creativity | OPEN | 1.43 |
| Sports Activity | POWER | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 11.1% |
| Germany | 8.9% |
See Design & Interior audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Design & Interior have in Germany?
Design & Interior has an estimated audience of 2,954,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Design & Interior fans?
74.2% of Design & Interior fans are female, 25.8% are male, with an average age of 35.3 years.
Which brands do Design & Interior fans like most?
Design & Interior fans show strongest brand affinity for Do it yourself (DIY) (2.94×), Ryanair (2.77×), and Modern architecture (3.73×) over the country average.
Where do Design & Interior fans live in Germany?
Design & Interior fans in Germany are most concentrated in Nordrhein-Westfalen (reach 718,831), Bayern (reach 576,152), and Baden-Württemberg (reach 440,582). These three regions account for the largest share of the active audience.
What other brands do Design & Interior fans also like?
Beyond Design & Interior itself, the audience over-indexes on Ryanair (2.77×), Modern architecture (3.73×), Gina Tricot (5.93×), and Mattress (4.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Design & Interior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.