Magnolia Boutique Audience in United States

Magnolia Boutique logo

Magnolia Boutique has an estimated audience of 784,226 people in United States. 88.5% are female, 11.5% are male, average age 32.9. Top regions: Indiana, Texas, California. Top brand affinities: Product design, Home Bargains, Home equity, CAC 40, Mothercare.

The average Magnolia Boutique fan in United States is 32.9 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Texas, California. Top brand affinities include Product design, Home Bargains, Home equity, with strongest over-indexing on Product design (3.79× the country average). Demographically, the Magnolia Boutique audience skews more female with an average age of 32.9, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Magnolia Boutique fans

Demographic split for Magnolia Boutique audience in United States
MetricValue
Female88.5%
Male11.5%
Average age32.9
Estimated audience size784,226

Audience persona

The typical Magnolia Boutique fan in United States is more female, around 32.9 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Magnolia Boutique in United States
RegionReachAffinity
Indiana46,1543.22×
Texas40,4260.6×
California28,4550.33×
Florida27,0570.51×
Tennessee24,7571.57×
Ohio24,6721.02×
North Carolina24,2961.03×
South Carolina23,5271.99×
Illinois21,1030.81×
Georgia20,3860.84×
Pennsylvania17,6750.67×
Minnesota17,5411.56×
New York17,4550.4×
Michigan17,3980.85×
Alabama16,4991.51×
Wisconsin16,4121.39×
Missouri14,8251.17×
Louisiana13,6601.35×
Kentucky13,1941.34×
Iowa13,1412.03×
Virginia12,2960.64×
Nebraska10,5922.69×
Colorado10,3220.84×
New Jersey9,7120.49×
Washington9,2150.59×
Mississippi8,7411.35×
Kansas8,0751.31×
Massachusetts7,9010.51×
Oklahoma7,6520.88×
Arizona7,3820.46×
Arkansas7,1681.11×
Maryland6,7630.5×
Utah4,5100.64×
Oregon4,3180.48×
Connecticut4,1590.53×
South Dakota4,1232.27×
West Virginia4,0801.12×
Idaho3,7160.94×
North Dakota3,6432.26×
Montana3,2111.48×
Nevada2,9750.39×
New Hampshire1,9890.64×
New Mexico1,7150.44×
Maine1,4790.53×
Hawaii1,4440.43×
Wyoming1,1671×
Delaware1,1670.54×
Rhode Island1,0820.43×
Alaska1,0250.61×
Vermont7170.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnolia Boutique audience
BrandAffinityCategory
Product design3.79×Business & Career
Home Bargains20×Shopping
Home equity2.36×Home & Garden
CAC 405.49×Business & Career
Mothercare3.3×Kids & Family
Cachorro4.58×Pets & Animals
Saving2.45×Business & Career
JDSU2.4×Business & Career
Joshua Jackson3.49×Movies & TV
Ipag Business School14.7×Business & Career
Wireless keyboard20×Technology & Electronics
Jesse Plemons2.51×Movies & TV
edureka26.61×Business & Career
9NEWS (KUSA)3.55×Movies & TV
Staycation2.36×Home & Garden
Zacky Vengeance20×Music & Radio
Pro-Ject2.61×Music & Radio
English literature4.04×Literature
Certified diabetes educator7.49×Business & Career
Soldering iron1.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnolia Boutique audience
TraitClusterScore
DIY MentalityTHRILL1.76
CreativityOPEN1.66
Luxury OrientationPREMIUM1.64
Design AffinityPREMIUM1.55
SustainabilityBALANCE1.36
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Magnolia Boutique
CountryShare
United States85.2%
Canada5.1%
Mexico3.1%

See Magnolia Boutique audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Magnolia Boutique have in United States?

Magnolia Boutique has an estimated audience of 784,226 people in United States, concentrated in Indiana and Texas.

What is the gender split and age of Magnolia Boutique fans?

88.5% of Magnolia Boutique fans are female, 11.5% are male, with an average age of 32.9 years.

Which brands do Magnolia Boutique fans like most?

Magnolia Boutique fans show strongest brand affinity for Product design (3.79×), Home Bargains (20×), and Home equity (2.36×) over the country average.

Where do Magnolia Boutique fans live in United States?

Magnolia Boutique fans in United States are most concentrated in Indiana (reach 46,154), Texas (reach 40,426), and California (reach 28,455). These three regions account for the largest share of the active audience.

What other brands do Magnolia Boutique fans also like?

Beyond Magnolia Boutique itself, the audience over-indexes on Home Bargains (20×), Home equity (2.36×), CAC 40 (5.49×), and Mothercare (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnolia Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.