Rascasse Audience Intelligence

Lulus Audience in United States

A data profile of the people who buy, follow and care about Lulus in United States — modelled from more than twelve digital signal sources. Lulus has an estimated audience of 1,594,224 people in United States.

#18among Fashion in United States#528among Website / Newspaper / Magazine in United States#293in Shopping

The average Lulus fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hello Molly, Princess Polly, Fashion Nova, with strongest over-indexing on Hello Molly (28.63× the country average).

Demographically, the Lulus audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lulus fan in United States is more female, around 30.1 years old, with strong Design Affinity tendencies and a notable affinity for Hello Molly.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lulus profile in United States.

Audience size
1.6M
in United States
Gender
84.0%♀
16.0% male
Age
30.1
average years
Country rank
#16960
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Lulus

84.0% are female, 16.0% are male, average age 30.1.

Fig. 02

Gender split

84.0%
Female
16.0%
Male
Demographic split for Lulus audience in United States
MetricValue
Female84.0%
Male16.0%
Average age30.1
Estimated audience size1,594,224
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Lulus audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Lulus audience comes from United States.

Worldwide audience distribution share by country for Lulus
CountryShare
United States49.8%
Japan5.5%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lulus audience in United States is strongest.

Fig. 05

Top regions by affinity

Lulus fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.33×
02Massachusetts~40K1.31×
03Louisiana~30K1.25×
04Connecticut~20K1.25×
05New Jersey~50K1.16×
06Virginia~50K1.15×
07Nebraska~9K1.15×
08Pennsylvania~60K1.12×
09Iowa~20K1.12×
10South Carolina~30K1.11×
11Rhode Island~6K1.11×
12North Dakota~4K1.11×
13New Hampshire~7K1.10×
14New York~100K1.09×
15Minnesota~20K1.07×
16Mississippi~10K1.07×
17South Dakota~4K1.07×
18Wisconsin~30K1.06×
19Kansas~10K1.06×
20Missouri~30K1.05×
21Illinois~50K1.01×
22Michigan~40K1.00×
23Colorado~30K1.00×
24Washington, District of Columbia~5K1.00×
25Oregon~20K0.99×
26Montana~4K0.99×
27Vermont~3K0.99×
28Hawaii~7K0.98×
29Maine~6K0.98×
30North Carolina~50K0.97×
31Tennessee~30K0.96×
32Utah~10K0.96×
33Idaho~8K0.96×
34California~200K0.95×
35Delaware~4K0.95×
36Alaska~3K0.95×
37Georgia~50K0.93×
38Maryland~30K0.93×
39Ohio~50K0.92×
40Washington~30K0.92×
41Kentucky~20K0.92×
42Florida~100K0.90×
43Arkansas~10K0.88×
44Texas~100K0.87×
45Indiana~30K0.85×
46West Virginia~6K0.84×
47Oklahoma~10K0.82×
48Arizona~20K0.75×
49Nevada~10K0.62×
50New Mexico~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Lulus, United States
0.53×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lulus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lulus audience
#·InterestCategoryAffinity×
01Hello MollyFashion & Accessoires28.63×
02Sophie MarceauMovies & TV23.53×
03Magnolia BoutiqueShopping20.06×
04Hazel and Olive BoutiqueBrand18.86×
05Princess PollyFashion & Accessoires11.31×
06ZimmermannHome & Garden10.51×
07J.Crew FactoryShopping6.83×
08rugbySports5.19×
09AritziaFashion & Accessoires4.29×
10Boho-chicFashion & Accessoires4.27×
11Aerie (American Eagle Outfitters)Brand4.26×
12Bohemian styleFashion & Accessoires4.24×
13Fashion NovaShopping4.08×
14NordstromShopping3.01×
15Home DesignHome & Garden2.99×
16ChildbirthKids & Family2.64×
171080iTechnology & Electronics2.48×
18MarshallsFashion & Accessoires2.21×
19Old NavyFashion & Accessoires2.12×
20Kohl'sShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lulus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lulus audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
SustainabilityBALANCE1.46×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lulus audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.47×
PatriotismCONSERVATISM0.52×
Career OrientationPOWER0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lulus have in United States?

Lulus has an estimated audience of 1,594,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lulus fans?

84.0% of Lulus fans are female, 16.0% are male, with an average age of 30.1 years.

03

Which brands do Lulus fans like most?

Lulus fans show strongest brand affinity for Hello Molly (28.63×), Princess Polly (11.31×), and Fashion Nova (4.08×) over the country average.

04

Where do Lulus fans live in United States?

Lulus fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lulus fans also like?

Beyond Lulus itself, the audience over-indexes on Princess Polly (11.31×), Fashion Nova (4.08×), Nordstrom (3.01×), and Boho-chic (4.27×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Lulus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lulus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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