Lulus Audience in United States

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Lulus has an estimated audience of 1,624,137 people in United States. 84.0% are female, 16.0% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Hello Molly, Princess Polly, Fashion Nova, Nordstrom, Yahoo!ショッピング.

The average Lulus fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hello Molly, Princess Polly, Fashion Nova, with strongest over-indexing on Hello Molly (28.63× the country average). Demographically, the Lulus audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion

Demographics of Lulus fans

Demographic split for Lulus audience in United States
MetricValue
Female84.0%
Male16.0%
Average age30.1
Estimated audience size1,624,137

Audience persona

The typical Lulus fan in United States is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hello Molly.

Top regions in United States

Top regions ranked by reach for Lulus in United States
RegionReachAffinity
California178,8711×
Texas129,1740.93×
New York107,2691.18×
Florida104,7790.95×
Pennsylvania64,3351.18×
Illinois58,3311.08×
New Jersey51,9981.26×
North Carolina48,7391×
Georgia48,1870.96×
Ohio47,0280.94×
Michigan45,1301.06×
Massachusetts44,1261.38×
Virginia43,4911.1×
Tennessee31,6190.97×
Washington30,7660.94×
Alabama29,4971.3×
South Carolina28,1001.15×
Colorado27,9461.09×
Missouri27,7791.06×
Maryland27,1170.97×
Wisconsin26,4821.08×
Louisiana26,0021.24×
Indiana25,8790.87×
Minnesota25,6291.1×
Arizona25,2440.76×
Connecticut21,2261.3×
Kentucky18,7850.92×
Oregon15,9200.86×
Iowa14,9201.12×
Oklahoma14,8640.82×
Utah14,3950.99×
Mississippi13,9591.04×
Kansas12,9971.02×
Arkansas11,3780.85×
Nevada10,1700.65×
Nebraska9,0101.11×
Idaho7,6060.93×
New Hampshire7,1021.11×
Hawaii6,8700.98×
West Virginia6,0980.81×
Rhode Island5,7551.11×
Maine5,5000.95×
Washington, District of Columbia5,0251.03×
New Mexico4,3760.54×
Montana4,3750.97×
Delaware4,0910.91×
North Dakota3,4431.03×
South Dakota3,3440.89×
Alaska3,0560.88×
Vermont2,7680.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lulus audience
BrandAffinityCategory
Hello Molly28.63×Fashion & Accessoires
Princess Polly11.31×Fashion & Accessoires
Fashion Nova4.08×Shopping
Nordstrom3.01×Shopping
Yahoo!ショッピング3.01×
Boho-chic4.27×Fashion & Accessoires
Sophie Marceau23.53×Movies & TV
J.Crew Factory6.83×Shopping
Magnolia Boutique20.06×Shopping
Aerie (American Eagle Outfitters)4.26×
Old Navy2.12×Fashion & Accessoires
Aritzia4.29×Fashion & Accessoires
Childbirth2.64×Kids & Family
Kohl's1.96×Shopping
1080i2.48×Technology & Electronics
Zimmermann10.51×Home & Garden
Bohemian style4.24×Fashion & Accessoires
Marshalls2.21×Fashion & Accessoires
rugby5.19×Sports
Home Design2.99×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lulus audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
SustainabilityBALANCE1.69
Design AffinityPREMIUM1.57
CreativityOPEN1.44
Pet OwnershipJOY1.42
Sports ActivityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Lulus
CountryShare
United States50.2%
Japan5.4%
Canada4.0%

See Lulus audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Lulus have in United States?

Lulus has an estimated audience of 1,624,137 people in United States, concentrated in California and Texas.

What is the gender split and age of Lulus fans?

84.0% of Lulus fans are female, 16.0% are male, with an average age of 30.1 years.

Which brands do Lulus fans like most?

Lulus fans show strongest brand affinity for Hello Molly (28.63×), Princess Polly (11.31×), and Fashion Nova (4.08×) over the country average.

Where do Lulus fans live in United States?

Lulus fans in United States are most concentrated in California (reach 178,871), Texas (reach 129,174), and New York (reach 107,269). These three regions account for the largest share of the active audience.

What other brands do Lulus fans also like?

Beyond Lulus itself, the audience over-indexes on Princess Polly (11.31×), Fashion Nova (4.08×), Nordstrom (3.01×), and Yahoo!ショッピング (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lulus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.