Hazel and Olive Boutique Audience in United States

Hazel and Olive Boutique logo

Hazel and Olive Boutique has an estimated audience of 659,468 people in United States. 91.7% are female, 8.3% are male, average age 32.4. Top regions: Texas, Georgia, Louisiana. Top brand affinities: Product design, Mothercare, Home equity, UK garage, Iowa River.

The average Hazel and Olive Boutique fan in United States is 32.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Louisiana. Top brand affinities include Product design, Mothercare, Home equity, with strongest over-indexing on Product design (4.88× the country average). Demographically, the Hazel and Olive Boutique audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Hazel and Olive Boutique fans

Demographic split for Hazel and Olive Boutique audience in United States
MetricValue
Female91.7%
Male8.3%
Average age32.4
Estimated audience size659,468

Audience persona

The typical Hazel and Olive Boutique fan in United States is more female, around 32.4 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Hazel and Olive Boutique in United States
RegionReachAffinity
Texas115,8602.04×
Georgia38,9641.92×
Louisiana34,2834.03×
Alabama31,5163.42×
Florida29,6690.66×
Tennessee28,7642.17×
Mississippi27,5615.07×
North Carolina24,2681.22×
South Carolina20,8462.1×
California18,8430.26×
Kentucky18,5562.24×
Oklahoma16,7962.29×
Missouri15,7751.48×
Arkansas14,7382.71×
Illinois14,1700.64×
New York12,6200.34×
Ohio12,3390.61×
Pennsylvania12,2140.55×
New Jersey11,0970.66×
Virginia11,0430.69×
Indiana9,5050.79×
Michigan8,7250.51×
Kansas6,8831.32×
Colorado5,4190.52×
Minnesota5,2750.56×
Maryland5,1350.45×
Massachusetts4,9900.38×
Wisconsin4,7680.48×
Washington4,6140.35×
Arizona4,4120.33×
Iowa4,2600.78×
Nebraska3,7781.14×
Utah3,5900.61×
West Virginia3,2541.06×
Connecticut2,8870.44×
Oregon1,9970.26×
Idaho1,6650.5×
Nevada1,4070.22×
South Dakota1,3970.92×
North Dakota9740.72×
New Hampshire9600.37×
Maine8570.36×
Montana8220.45×
Rhode Island7520.36×
New Mexico7060.21×
Delaware7050.39×
Washington, District of Columbia6560.33×
Hawaii6400.23×
Wyoming3560.36×
Vermont2920.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hazel and Olive Boutique audience
BrandAffinityCategory
Product design4.88×Business & Career
Mothercare7.13×Kids & Family
Home equity2.92×Home & Garden
UK garage7.36×Music & Radio
Iowa River29.31×Travel & Leisure
JC Whitney18.48×Shopping
Bank account2.6×Business & Career
Arco Iris20.55×Music & Radio
Collectable1.61×Kids & Family
Isometric exercise8.75×Sports
Natural rubber1.75×Cars & Mobility
JDSU2.5×Business & Career
Tierra Cali5.99×Travel & Leisure
Ludo (board game)8.6×Games
Jesse Plemons2.63×Movies & TV
Stamp collecting3.6×Home & Garden
Saving2.2×Business & Career
Cachorro4.02×Pets & Animals
Casa.it29.79×Home & Garden
edureka19.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hazel and Olive Boutique audience
TraitClusterScore
SustainabilityBALANCE2.09
DIY MentalityTHRILL1.92
Luxury OrientationPREMIUM1.74
Design AffinityPREMIUM1.71
Price SensitivityPREMIUM1.46
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Hazel and Olive Boutique
CountryShare
United States97.7%
Canada1.8%
Mexico0.3%

See Hazel and Olive Boutique audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Hazel and Olive Boutique have in United States?

Hazel and Olive Boutique has an estimated audience of 659,468 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Hazel and Olive Boutique fans?

91.7% of Hazel and Olive Boutique fans are female, 8.3% are male, with an average age of 32.4 years.

Which brands do Hazel and Olive Boutique fans like most?

Hazel and Olive Boutique fans show strongest brand affinity for Product design (4.88×), Mothercare (7.13×), and Home equity (2.92×) over the country average.

Where do Hazel and Olive Boutique fans live in United States?

Hazel and Olive Boutique fans in United States are most concentrated in Texas (reach 115,860), Georgia (reach 38,964), and Louisiana (reach 34,283). These three regions account for the largest share of the active audience.

What other brands do Hazel and Olive Boutique fans also like?

Beyond Hazel and Olive Boutique itself, the audience over-indexes on Mothercare (7.13×), Home equity (2.92×), UK garage (7.36×), and Iowa River (29.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazel and Olive Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.