Rascasse Audience Intelligence

Hazel and Olive Boutique Target Market in United States

A data profile of the people who buy, follow and care about Hazel and Olive Boutique in United States — modelled from more than twelve digital signal sources. Hazel and Olive Boutique has an estimated audience of 675,360 people in United States.

#3149among Brand in United States

The average Hazel and Olive Boutique fan in United States is 32.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Louisiana.

Top brand affinities include Boot Barn, Cyndi Lauper, Irina Shayk, with strongest over-indexing on Boot Barn (86.74× the country average).

Demographically, the Hazel and Olive Boutique audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hazel and Olive Boutique fan in United States is more female, around 32.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Boot Barn.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hazel and Olive Boutique profile in United States.

Audience size
675K
in United States
Gender
91.7%♀
8.3% male
Age
32.4
average years
Country rank
#30562
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hazel and Olive Boutique

91.7% are female, 8.3% are male, average age 32.4.

Fig. 02

Gender split

91.7%
Female
8.3%
Male
Demographic split for Hazel and Olive Boutique audience in United States
MetricValue
Female91.7%
Male8.3%
Average age32.4
Estimated audience size675,360
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Hazel and Olive Boutique audience in United States
Age bracketShare%
16-1932%
20-2928%
30-3919%
40-4914%
50+6%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Hazel and Olive Boutique audience comes from United States.

Worldwide audience distribution share by country for Hazel and Olive Boutique
CountryShare
United States97.7%
Canada1.8%
Mexico0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hazel and Olive Boutique audience in United States is strongest.

Fig. 05

Top regions by affinity

Hazel and Olive Boutique customers by region in United States
#RegionReachAffinity×
01Mississippi~30K5.34×
02Louisiana~40K4.21×
03Alabama~30K3.38×
04Arkansas~20K2.81×
05Oklahoma~20K2.27×
06Kentucky~20K2.08×
07Texas~100K2.06×
08Tennessee~30K2.06×
09Georgia~40K1.98×
10South Carolina~20K1.98×
11Missouri~20K1.76×
12Kansas~8K1.45×
13North Carolina~20K1.13×
14Nebraska~4K1.10×
15West Virginia~3K0.97×
16South Dakota~1K0.88×
17North Dakota~1K0.85×
18Alaska~1K0.83×
19Iowa~4K0.79×
20Vermont<1K0.79×
21Indiana~9K0.77×
22Montana~1K0.73×
23Virginia~10K0.72×
24Illinois~20K0.70×
25Delaware~1K0.70×
26Hawaii~2K0.69×
27Rhode Island~1K0.69×
28Maine~2K0.67×
29Idaho~2K0.66×
30New Hampshire~2K0.66×
31Florida~30K0.65×
32Minnesota~6K0.64×
33New Mexico~2K0.64×
34Washington, District of Columbia~1K0.63×
35Utah~4K0.62×
36Ohio~10K0.59×
37New Jersey~10K0.59×
38Pennsylvania~10K0.56×
39Wisconsin~6K0.56×
40Colorado~6K0.55×
41Connecticut~4K0.55×
42Maryland~6K0.52×
43Nevada~3K0.50×
44Michigan~8K0.49×
45Massachusetts~6K0.47×
46Oregon~4K0.47×
47Arizona~6K0.41×
48Washington~5K0.40×
49New York~10K0.35×
50California~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Hazel and Olive Boutique, United States
0.27×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hazel and Olive Boutique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hazel and Olive Boutique audience
#·InterestCategoryAffinity×
01Boot BarnFashion & Accessoires86.74×
02Irina ShaykFashion & Accessoires41.51×
03Cyndi LauperMusic & Radio28.31×
04Charli XCXMusic & Radio22.66×
05TissotFashion & Accessoires19.61×
06LulusShopping18.86×
07Bonnaroo Music FestivalMusic & Radio11.24×
08Channing TatumMovies & TV8.78×
09BoxingSports5.62×
10Discount storesShopping5.56×
11Bath and BodyworksShopping5.55×
12Boho-chicFashion & Accessoires4.39×
13ULTA BeautyBeauty & Wellness4.06×
14Hobby LobbyHome & Garden3.57×
15Shopping mallsShopping3.37×
16Planet FitnessSports3.18×
17MarshallsFashion & Accessoires2.87×
18Target CorporationShopping2.62×
19Old NavyFashion & Accessoires2.55×
20PinterestInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hazel and Olive Boutique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hazel and Olive Boutique audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.67×
Luxury OrientationPREMIUM2.01×
Design AffinityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hazel and Olive Boutique audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
Early Adopter MentalityPOWER0.84×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hazel and Olive Boutique's target market in United States?

Hazel and Olive Boutique's target market in United States covers an estimated 675,360 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Hazel and Olive Boutique customers?

91.7% of the Hazel and Olive Boutique audience are female, 8.3% are male, with an average age of 32.4 years.

03

Which brands do Hazel and Olive Boutique fans like most?

Hazel and Olive Boutique fans show strongest brand affinity for Boot Barn (86.74×), Cyndi Lauper (28.31×), and Irina Shayk (41.51×) over the country average.

04

Where do Hazel and Olive Boutique fans live in United States?

Hazel and Olive Boutique fans in United States are most concentrated in Texas (reach ~100K), Georgia (reach ~40K), and Louisiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hazel and Olive Boutique fans also like?

Beyond Hazel and Olive Boutique itself, the audience over-indexes on Cyndi Lauper (28.31×), Irina Shayk (41.51×), Charli XCX (22.66×), and Discount stores (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Hazel and Olive Boutique audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazel and Olive Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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