Rascasse Audience Intelligence

Hello Molly Target Market in United States

A data profile of the people who buy, follow and care about Hello Molly in United States — modelled from more than twelve digital signal sources. Hello Molly has an estimated audience of 1,358,711 people in United States.

#1947among Brand in United States#820in Fashion & Accessoires

The average Hello Molly fan in United States is 30.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Milla Jovovich, Nordstrom rack, Lulus, with strongest over-indexing on Milla Jovovich (23.94× the country average).

Demographically, the Hello Molly audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hello Molly fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Milla Jovovich.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hello Molly profile in United States.

Audience size
1.4M
in United States
Gender
90.9%♀
9.1% male
Age
30.7
average years
Country rank
#19084
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hello Molly

90.9% are female, 9.1% are male, average age 30.7.

Fig. 02

Gender split

90.9%
Female
9.1%
Male
Demographic split for Hello Molly audience in United States
MetricValue
Female90.9%
Male9.1%
Average age30.7
Estimated audience size1,358,711
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Hello Molly audience in United States
Age bracketShare%
16-1937%
20-2932%
30-3913%
40-4911%
50+6%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Hello Molly audience comes from United States.

Worldwide audience distribution share by country for Hello Molly
CountryShare
United States59.2%
Australia20.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hello Molly audience in United States is strongest.

Fig. 05

Top regions by affinity

Hello Molly customers by region in United States
#RegionReachAffinity×
01Louisiana~40K2.00×
02Alabama~30K1.79×
03Mississippi~20K1.77×
04Nebraska~10K1.53×
05Iowa~20K1.32×
06Kentucky~20K1.30×
07Massachusetts~30K1.27×
08North Dakota~4K1.24×
09Missouri~30K1.23×
10Kansas~10K1.23×
11Connecticut~20K1.22×
12South Carolina~30K1.19×
13Pennsylvania~50K1.16×
14Tennessee~30K1.16×
15Arkansas~10K1.16×
16New Jersey~40K1.15×
17Rhode Island~5K1.14×
18Georgia~40K1.04×
19Illinois~50K1.03×
20Wisconsin~20K1.01×
21Michigan~40K1.00×
22Minnesota~20K1.00×
23Oklahoma~20K1.00×
24Utah~10K1.00×
25Delaware~4K1.00×
26South Dakota~3K0.99×
27New Hampshire~5K0.98×
28North Carolina~40K0.97×
29Florida~90K0.93×
30New York~70K0.93×
31Virginia~30K0.92×
32West Virginia~6K0.91×
33Ohio~40K0.89×
34Montana~3K0.89×
35Texas~100K0.87×
36Colorado~20K0.86×
37Indiana~20K0.85×
38Maryland~20K0.84×
39Idaho~6K0.84×
40Maine~4K0.79×
41Washington, District of Columbia~3K0.78×
42Arizona~20K0.76×
43Vermont~2K0.75×
44California~100K0.68×
45Washington~20K0.66×
46Alaska~2K0.60×
47Hawaii~4K0.59×
48Oregon~9K0.54×
49Nevada~6K0.46×
50New Mexico~3K0.39×
Fig. 06

Affinity by region

Affinity by region — Hello Molly, United States
0.39×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hello Molly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hello Molly audience
#·InterestCategoryAffinity×
01True LiesMovies & TV34.61×
02LulusShopping28.63×
03Milla JovovichMovies & TV23.94×
04Austin Powers (film series)Movies & TV20.00×
05Guy RitchieMovies & TV20.00×
06Miami ViceMovies & TV20.00×
07Emily VanCampMovies & TV20.00×
08Michael RookerMovies & TV20.00×
09ZimmermannHome & Garden14.73×
10Altar'd StateShopping12.94×
11Kiernan ShipkaMovies & TV11.52×
12Formal wearFashion & Accessoires7.59×
13Boho-chicFashion & Accessoires7.15×
14Free PeopleFashion & Accessoires6.89×
15Nordstrom rackFashion & Accessoires6.17×
16British hip hopMusic & Radio4.86×
17BikiniFashion & Accessoires4.76×
18Discount storesShopping3.82×
19SwimsuitFashion & Accessoires3.75×
20Trader Joe'sShopping2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hello Molly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hello Molly audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.87×
Price SensitivityPREMIUM2.51×
Design AffinityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hello Molly audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
PatriotismCONSERVATISM0.69×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hello Molly's target market in United States?

Hello Molly's target market in United States covers an estimated 1,358,711 people, concentrated in Texas and California.

02

What is the gender split and age of Hello Molly customers?

90.9% of the Hello Molly audience are female, 9.1% are male, with an average age of 30.7 years.

03

Which brands do Hello Molly fans like most?

Hello Molly fans show strongest brand affinity for Milla Jovovich (23.94×), Nordstrom rack (6.17×), and Lulus (28.63×) over the country average.

04

Where do Hello Molly fans live in United States?

Hello Molly fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hello Molly fans also like?

Beyond Hello Molly itself, the audience over-indexes on Nordstrom rack (6.17×), Lulus (28.63×), Austin Powers (film series) (20×), and Boho-chic (7.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Hello Molly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hello Molly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →