Hello Molly Audience in United States

Hello Molly logo

Hello Molly has an estimated audience of 1,392,918 people in United States. 90.9% are female, 9.1% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Ludo (board game), Home construction, JDSU, Bank account.

The average Hello Molly fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Ludo (board game), Home construction, with strongest over-indexing on Home equity (3.91× the country average). Demographically, the Hello Molly audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Hello Molly fans

Demographic split for Hello Molly audience in United States
MetricValue
Female90.9%
Male9.1%
Average age30.7
Estimated audience size1,392,918

Audience persona

The typical Hello Molly fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Hello Molly in United States
RegionReachAffinity
California109,5400.72×
Texas107,2740.9×
Florida92,0830.98×
New York77,3910.99×
Pennsylvania56,9121.21×
Illinois51,8841.12×
Georgia47,1911.1×
North Carolina42,7461.02×
New Jersey42,6351.2×
Ohio40,1290.94×
Michigan38,0851.05×
Massachusetts36,6751.34×
Alabama35,0301.8×
Louisiana32,8741.83×
Tennessee31,9661.14×
Virginia31,5710.93×
Missouri27,8311.24×
South Carolina25,6011.22×
Arizona22,8290.8×
Indiana22,6350.89×
Kentucky22,3701.28×
Wisconsin21,0961.01×
Maryland20,9530.87×
Minnesota20,7071.04×
Colorado20,2100.92×
Washington19,5490.7×
Mississippi18,6491.63×
Connecticut17,6881.27×
Oklahoma15,6391.01×
Iowa15,1831.32×
Kansas12,7781.16×
Arkansas12,6301.1×
Utah11,5620.93×
Nebraska10,3331.48×
Oregon8,7410.55×
Nevada6,2050.46×
West Virginia5,5650.86×
Idaho5,5550.8×
New Hampshire5,3610.98×
Rhode Island4,9171.11×
Maine3,8140.76×
Delaware3,5900.93×
Montana3,3540.87×
North Dakota3,3431.17×
Washington, District of Columbia3,3040.79×
Hawaii3,2990.55×
South Dakota3,0650.95×
New Mexico2,3100.33×
Vermont1,6940.69×
Alaska1,4470.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hello Molly audience
BrandAffinityCategory
Home equity3.91×Home & Garden
Ludo (board game)20.71×Games
Home construction2.43×Home & Garden
JDSU4.97×Business & Career
Bank account3.7×Business & Career
Mothercare4.37×Kids & Family
Product design2.54×Business & Career
Cachorro6.55×Pets & Animals
Historic site5.1×Arts & Culture
Collectable1.57×Kids & Family
UK garage5.26×Music & Radio
Natural rubber1.92×Cars & Mobility
Theocracy7.36×Music & Radio
Goop4.23×Internet & Social Media
Google Photos1.89×Technology & Electronics
Staycation2.17×Home & Garden
Governor of Michigan4.75×Politics & Society
JC Whitney10.21×Shopping
Home staging3.04×Home & Garden
Hardik Pandya8.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hello Molly audience
TraitClusterScore
Luxury OrientationPREMIUM5.48
SustainabilityBALANCE2.27
Design AffinityPREMIUM2.09
CreativityOPEN1.58
Sports ActivityPOWER1.54
Pet OwnershipJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Hello Molly
CountryShare
United States60.3%
Australia20.1%
United Kingdom5.2%

See Hello Molly audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hello Molly have in United States?

Hello Molly has an estimated audience of 1,392,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Hello Molly fans?

90.9% of Hello Molly fans are female, 9.1% are male, with an average age of 30.7 years.

Which brands do Hello Molly fans like most?

Hello Molly fans show strongest brand affinity for Home equity (3.91×), Ludo (board game) (20.71×), and Home construction (2.43×) over the country average.

Where do Hello Molly fans live in United States?

Hello Molly fans in United States are most concentrated in California (reach 109,540), Texas (reach 107,274), and Florida (reach 92,083). These three regions account for the largest share of the active audience.

What other brands do Hello Molly fans also like?

Beyond Hello Molly itself, the audience over-indexes on Ludo (board game) (20.71×), Home construction (2.43×), JDSU (4.97×), and Bank account (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hello Molly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.