Rascasse Audience Intelligence

RetailMeNot Target Market in United States

A data profile of the people who buy, follow and care about RetailMeNot in United States — modelled from more than twelve digital signal sources. RetailMeNot has an estimated audience of 3,374,529 people in United States.

#974among Brand in United States#448in Fashion & Accessoires

The average RetailMeNot fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Evite, FAO Schwarz, Prince Royce, with strongest over-indexing on Evite (15.54× the country average).

Demographically, the RetailMeNot audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RetailMeNot fan in United States is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Evite.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RetailMeNot profile in United States.

Audience size
3.4M
in United States
Gender
73.8%♀
26.2% male
Age
43.5
average years
Country rank
#9316
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RetailMeNot

73.8% are female, 26.2% are male, average age 43.5.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for RetailMeNot audience in United States
MetricValue
Female73.8%
Male26.2%
Average age43.5
Estimated audience size3,374,529
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the RetailMeNot audience in United States
Age bracketShare%
16-199%
20-2917%
30-3922%
40-4924%
50+28%
Fig. 04

Worldwide distribution

87.1%

of the worldwide RetailMeNot audience comes from United States.

Worldwide audience distribution share by country for RetailMeNot
CountryShare
United States87.1%
China2.2%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RetailMeNot audience in United States is strongest.

Fig. 05

Top regions by affinity

RetailMeNot customers by region in United States
#RegionReachAffinity×
01Delaware~10K1.46×
02New York~300K1.43×
03New Jersey~100K1.43×
04Maryland~80K1.42×
05Virginia~100K1.34×
06Connecticut~40K1.31×
07West Virginia~20K1.31×
08Florida~300K1.29×
09Mississippi~40K1.27×
10Georgia~100K1.26×
11Ohio~100K1.25×
12Pennsylvania~100K1.24×
13Rhode Island~10K1.23×
14South Carolina~60K1.22×
15North Carolina~100K1.21×
16Michigan~100K1.20×
17Alabama~60K1.16×
18New Hampshire~20K1.14×
19Massachusetts~80K1.13×
20Kentucky~50K1.13×
21Tennessee~80K1.12×
22Indiana~70K1.11×
23Louisiana~50K1.06×
24Wisconsin~50K1.05×
25Illinois~100K1.03×
26Maine~10K1.02×
27North Dakota~7K0.98×
28Iowa~30K0.96×
29Oregon~40K0.95×
30Arkansas~30K0.92×
31Missouri~50K0.89×
32California~300K0.88×
33Minnesota~40K0.88×
34Vermont~5K0.87×
35Washington, District of Columbia~9K0.85×
36Texas~200K0.83×
37South Dakota~6K0.82×
38Kansas~20K0.78×
39Nebraska~10K0.75×
40Arizona~50K0.73×
41Idaho~10K0.72×
42Washington~50K0.71×
43Utah~20K0.70×
44Oklahoma~30K0.69×
45Montana~7K0.69×
46Colorado~40K0.68×
47Nevada~20K0.68×
48Alaska~5K0.66×
49New Mexico~10K0.64×
50Hawaii~9K0.59×
Fig. 06

Affinity by region

Affinity by region — RetailMeNot, United States
0.59×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RetailMeNot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RetailMeNot audience
#·InterestCategoryAffinity×
01Prince RoyceMusic & Radio21.89×
02FAO SchwarzShopping21.04×
03EviteInternet & Social Media15.54×
04SwagbucksShopping13.67×
05Wisconsin Badgers footballSports8.66×
06HypermarketShopping3.37×
07LivemusicMusic & Radio3.04×
08QVCMovies & TV3.03×
09Discount storesShopping2.69×
10IKEAHome & Garden2.16×
11Dollar GeneralShopping2.14×
12Nordstrom rackFashion & Accessoires2.01×
13Shopping mallsShopping1.91×
14Pizza HutFood & Beverages1.89×
15SubwayFood & Beverages1.73×
16McDonald'sFood & Beverages1.72×
17StarbucksFood & Beverages1.67×
18RedditInternet & Social Media1.63×
19PinterestInternet & Social Media1.62×
20Hobby LobbyHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RetailMeNot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RetailMeNot audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.37×
Family OrientationCONSERVATISM1.70×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RetailMeNot audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.86×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RetailMeNot's target market in United States?

RetailMeNot's target market in United States covers an estimated 3,374,529 people, concentrated in California and Florida.

02

What is the gender split and age of RetailMeNot customers?

73.8% of the RetailMeNot audience are female, 26.2% are male, with an average age of 43.5 years.

03

Which brands do RetailMeNot fans like most?

RetailMeNot fans show strongest brand affinity for Evite (15.54×), FAO Schwarz (21.04×), and Prince Royce (21.89×) over the country average.

04

Where do RetailMeNot fans live in United States?

RetailMeNot fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do RetailMeNot fans also like?

Beyond RetailMeNot itself, the audience over-indexes on FAO Schwarz (21.04×), Prince Royce (21.89×), Swagbucks (13.67×), and Livemusic (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See RetailMeNot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RetailMeNot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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