RetailMeNot Audience in United States

RetailMeNot logo

RetailMeNot has an estimated audience of 3,412,659 people in United States. 73.8% are female, 26.2% are male, average age 43.5. Top regions: California, Florida, New York. Top brand affinities: Israel, Governor of Michigan, Goop, Fairy godmother, Cherish (group).

The average RetailMeNot fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (2.47× the country average). Demographically, the RetailMeNot audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of RetailMeNot fans

Demographic split for RetailMeNot audience in United States
MetricValue
Female73.8%
Male26.2%
Average age43.5
Estimated audience size3,412,659

Audience persona

The typical RetailMeNot fan in United States is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for RetailMeNot in United States
RegionReachAffinity
California352,7050.94×
Florida308,8661.34×
New York277,1141.45×
Texas260,4020.89×
Pennsylvania146,8021.28×
Ohio135,4861.29×
Georgia134,3901.28×
North Carolina131,3711.28×
New Jersey124,8271.44×
Illinois122,8391.08×
Virginia118,9061.43×
Michigan108,0631.21×
Maryland83,4611.42×
Tennessee79,5111.16×
Massachusetts76,1371.13×
Indiana71,0101.14×
South Carolina64,2441.25×
Alabama56,2281.18×
Wisconsin54,2851.06×
Arizona53,8430.77×
Washington50,6000.74×
Kentucky49,1521.15×
Missouri48,7550.89×
Louisiana46,8101.06×
Connecticut43,2521.26×
Minnesota43,0590.88×
Oregon39,8801.02×
Colorado37,7570.7×
Mississippi33,6791.2×
Oklahoma26,5360.7×
Iowa26,3420.94×
Arkansas25,3800.9×
Nevada23,0100.7×
Utah21,3010.7×
Kansas19,8360.74×
West Virginia19,4301.22×
New Hampshire14,5221.08×
Delaware12,8311.36×
Nebraska12,5570.73×
Rhode Island12,3571.14×
Maine11,8160.97×
Idaho11,6570.68×
New Mexico10,0680.59×
Washington, District of Columbia8,8370.86×
Hawaii8,2040.56×
North Dakota6,3460.91×
Montana5,8240.62×
South Dakota5,8170.74×
Vermont4,7140.79×
Alaska4,1140.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RetailMeNot audience
BrandAffinityCategory
Israel2.47×Travel & Leisure
Governor of Michigan8.16×Politics & Society
Goop5.7×Internet & Social Media
Fairy godmother6.53×Literature
Cherish (group)9.15×Music & Radio
headspace7.08×Health
Grinch3×Movies & TV
Vocal harmony3.22×Music & Radio
Mothercare2.16×Kids & Family
Wok4.26×Food & Beverages
Grace Slick5.44×Music & Radio
Google Home4×Technology & Electronics
Historic site2.57×Arts & Culture
Hibachi4.65×Food & Beverages
Hardik Pandya8.47×Sports
Kendra Scott1.6×Fashion & Accessoires
Wireless keyboard14.52×Technology & Electronics
National Paralympic Committee12.27×Sports
Jeep Wagoneer2.96×Cars & Mobility
Hipster4.91×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RetailMeNot audience
TraitClusterScore
Price SensitivityPREMIUM2.5
Family OrientationCONSERVATISM1.58
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.26
TravellingTHRILL1.24
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for RetailMeNot
CountryShare
United States87.0%
China2.2%
Canada1.6%

See RetailMeNot audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does RetailMeNot have in United States?

RetailMeNot has an estimated audience of 3,412,659 people in United States, concentrated in California and Florida.

What is the gender split and age of RetailMeNot fans?

73.8% of RetailMeNot fans are female, 26.2% are male, with an average age of 43.5 years.

Which brands do RetailMeNot fans like most?

RetailMeNot fans show strongest brand affinity for Israel (2.47×), Governor of Michigan (8.16×), and Goop (5.7×) over the country average.

Where do RetailMeNot fans live in United States?

RetailMeNot fans in United States are most concentrated in California (reach 352,705), Florida (reach 308,866), and New York (reach 277,114). These three regions account for the largest share of the active audience.

What other brands do RetailMeNot fans also like?

Beyond RetailMeNot itself, the audience over-indexes on Governor of Michigan (8.16×), Goop (5.7×), Fairy godmother (6.53×), and Cherish (group) (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RetailMeNot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.