Rascasse Audience Intelligence

Mastermind (board game) Audience in United States

A data profile of the people who buy, follow and care about Mastermind (board game) in United States — modelled from more than twelve digital signal sources. Mastermind (board game) has an estimated audience of 454,541 people in United States.

#11among Board game in United States#534among Video / Board Game in United States#863in Games

The average Mastermind (board game) fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Canasta, Checkers, Evite, with strongest over-indexing on Canasta (86.7× the country average).

Demographically, the Mastermind (board game) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mastermind (board game) fan in United States is more male, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Canasta.

Category: Games · Type: Video / Board Game · Subtype: Board game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mastermind (board game) profile in United States.

Audience size
455K
in United States
Gender
44.0%♀
56.0% male
Age
38.9
average years
Country rank
#38733
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mastermind (board game) fans

44.0% are female, 56.0% are male, average age 38.9.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Mastermind (board game) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.9
Estimated audience size454,541
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Mastermind (board game) audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4918%
50+22%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Mastermind (board game) audience comes from United States.

Worldwide audience distribution share by country for Mastermind (board game)
CountryShare
United States19.5%
Japan12.5%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mastermind (board game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mastermind (board game) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.78×
02Idaho~3K1.51×
03Tennessee~10K1.34×
04Alabama~9K1.33×
05Kentucky~8K1.31×
06Montana~2K1.27×
07Oklahoma~6K1.26×
08Arkansas~5K1.26×
09West Virginia~3K1.23×
10North Carolina~20K1.20×
11Missouri~9K1.17×
12Arizona~10K1.14×
13Alaska~1K1.14×
14Oregon~6K1.10×
15Colorado~8K1.06×
16Kansas~4K1.06×
17Indiana~9K1.05×
18South Carolina~7K1.05×
19Ohio~10K1.04×
20Mississippi~4K1.04×
21South Dakota~1K1.02×
22Iowa~4K1.00×
23North Dakota<1K1.00×
24Nevada~4K0.98×
25Nebraska~2K0.98×
26New Hampshire~2K0.98×
27Vermont<1K0.98×
28Maine~2K0.97×
29Texas~40K0.96×
30Georgia~10K0.96×
31Louisiana~5K0.92×
32New Mexico~2K0.92×
33Florida~30K0.91×
34Washington~8K0.91×
35Wisconsin~6K0.90×
36Michigan~10K0.88×
37Minnesota~6K0.86×
38Virginia~9K0.84×
39Illinois~10K0.82×
40California~40K0.81×
41Massachusetts~7K0.77×
42Connecticut~3K0.76×
43Pennsylvania~10K0.75×
44New York~20K0.73×
45Rhode Island~1K0.73×
46Hawaii~1K0.72×
47Maryland~5K0.69×
48New Jersey~8K0.67×
49Washington, District of Columbia<1K0.67×
50Delaware<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Mastermind (board game), United States
0.67×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mastermind (board game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mastermind (board game) audience
#·InterestCategoryAffinity×
01CanastaGames86.70×
02Carcassonne (board game)Games29.70×
03CheckersFood & Beverages20.48×
04EviteInternet & Social Media19.23×
05ScrabbleGames16.42×
06My Little PonyKids & Family15.65×
07Einstein Bros. BagelsFood & Beverages14.53×
08Schindler's ListMovies & TV13.68×
09Menchie's Frozen YogurtFood & Beverages12.66×
10Inglourious BasterdsMovies & TV11.29×
11ZootopiaMovies & TV9.52×
12Owen WilsonMovies & TV8.53×
13Jake PaulInternet & Social Media7.66×
14Nick Jr.Movies & TV7.31×
15Sustainable energyHome & Garden4.66×
16Renewable energyBusiness & Career4.42×
17FedExBusiness & Career3.59×
18Mortgage loansBusiness & Career2.95×
19Planet FitnessSports2.57×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mastermind (board game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mastermind (board game) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
Family OrientationCONSERVATISM1.64×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mastermind (board game) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mastermind (board game) have in United States?

Mastermind (board game) has an estimated audience of 454,541 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mastermind (board game) fans?

44.0% of Mastermind (board game) fans are female, 56.0% are male, with an average age of 38.9 years.

03

Which brands do Mastermind (board game) fans like most?

Mastermind (board game) fans show strongest brand affinity for Canasta (86.7×), Checkers (20.48×), and Evite (19.23×) over the country average.

04

Where do Mastermind (board game) fans live in United States?

Mastermind (board game) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mastermind (board game) fans also like?

Beyond Mastermind (board game) itself, the audience over-indexes on Checkers (20.48×), Evite (19.23×), Scrabble (16.42×), and Einstein Bros. Bagels (14.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Board game audiences in United States

See Mastermind (board game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mastermind (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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