Mastermind (board game) Audience in United States

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Mastermind (board game) has an estimated audience of 457,651 people in United States. 44.0% are female, 56.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Morphine (band), Home staging, Nebraska Cornhuskers football, Pallet racking, Queens College, City University of New York.

The average Mastermind (board game) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Morphine (band), Home staging, Nebraska Cornhuskers football, with strongest over-indexing on Morphine (band) (13.48× the country average). Demographically, the Mastermind (board game) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Mastermind (board game) fans

Demographic split for Mastermind (board game) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.9
Estimated audience size457,651

Audience persona

The typical Mastermind (board game) fan in United States is more male, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Morphine (band).

Top regions in United States

Top regions ranked by reach for Mastermind (board game) in United States
RegionReachAffinity
California40,6730.81×
Texas40,0631.02×
Florida27,8400.9×
New York17,4630.68×
North Carolina17,0561.24×
Ohio15,4161.09×
Georgia13,9880.99×
Illinois13,0170.85×
Tennessee12,4841.36×
Pennsylvania11,8440.77×
Michigan10,8910.91×
Arizona10,8101.16×
Virginia9,6010.86×
Indiana9,2741.11×
Missouri8,8821.2×
Alabama8,6531.35×
Washington8,6460.94×
Kentucky7,8451.37×
Colorado7,7061.07×
Utah7,5631.85×
New Jersey7,4300.64×
South Carolina7,3361.07×
Oklahoma6,7021.32×
Massachusetts6,4200.71×
Wisconsin6,1940.9×
Oregon5,7661.1×
Louisiana5,7030.97×
Minnesota5,6720.86×
Maryland5,4770.7×
Arkansas4,9091.3×
Nevada4,1320.93×
Kansas3,9611.1×
Mississippi3,8891.03×
Iowa3,8771.03×
Idaho3,4931.52×
Connecticut3,3190.72×
West Virginia2,5821.21×
Nebraska2,2650.99×
New Mexico2,0530.89×
New Hampshire1,6560.92×
Montana1,5801.24×
Maine1,5000.91×
Hawaii1,3610.69×
Alaska1,0411.06×
South Dakota1,0060.95×
Rhode Island9550.66×
North Dakota9050.96×
Washington, District of Columbia8460.62×
Delaware7600.6×
Vermont6940.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mastermind (board game) audience
BrandAffinityCategory
Morphine (band)13.48×Music & Radio
Home staging6.18×Home & Garden
Nebraska Cornhuskers football4.23×Sports
Pallet racking14.7×Home & Garden
Queens College, City University of New York7.07×Business & Career
Minnesota1.55×Travel & Leisure
lysa terkeurst10.12×Literature
Nationality1.62×Politics & Society
Wireless keyboard18.41×Technology & Electronics
Monogram2.54×Home & Garden
JDSU1.95×Business & Career
Glossier3.37×Beauty & Wellness
Grammarly2.81×Business & Career
Tiffany Haddish2.83×Movies & TV
Keenan Allen3.42×Sports
Nipsey Hussle2.93×Music & Radio
Staycation1.64×Home & Garden
Charlamagne Tha God4.67×Movies & TV
Noodle (Gorillaz)1.75×Music & Radio
Kenilworth16.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mastermind (board game) audience
TraitClusterScore
Career OrientationPOWER1.45
TravellingTHRILL1.42
Urban LifestyleOPEN1.34
SpiritualityBALANCE1.29
Quality AwarenessPREMIUM1.27
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Mastermind (board game)
CountryShare
United States19.6%
Japan12.4%
United Kingdom9.4%

See Mastermind (board game) audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does Mastermind (board game) have in United States?

Mastermind (board game) has an estimated audience of 457,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Mastermind (board game) fans?

44.0% of Mastermind (board game) fans are female, 56.0% are male, with an average age of 38.9 years.

Which brands do Mastermind (board game) fans like most?

Mastermind (board game) fans show strongest brand affinity for Morphine (band) (13.48×), Home staging (6.18×), and Nebraska Cornhuskers football (4.23×) over the country average.

Where do Mastermind (board game) fans live in United States?

Mastermind (board game) fans in United States are most concentrated in California (reach 40,673), Texas (reach 40,063), and Florida (reach 27,840). These three regions account for the largest share of the active audience.

What other brands do Mastermind (board game) fans also like?

Beyond Mastermind (board game) itself, the audience over-indexes on Home staging (6.18×), Nebraska Cornhuskers football (4.23×), Pallet racking (14.7×), and Queens College, City University of New York (7.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mastermind (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.