Rascasse Audience Intelligence

Underwriting Audience in United States

A data profile of the people who buy, follow and care about Underwriting in United States — modelled from more than twelve digital signal sources. Underwriting has an estimated audience of 6,002,686 people in United States.

#3356among Topic in United States#529in Business & Career

The average Underwriting fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Real property, NASDAQ, Financial services, with strongest over-indexing on Real property (3.83× the country average).

Demographically, the Underwriting audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underwriting fan in United States is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underwriting profile in United States.

Audience size
6M
in United States
Gender
46.7%♀
53.3% male
Age
44.4
average years
Country rank
#5711
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underwriting fans

46.7% are female, 53.3% are male, average age 44.4.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Underwriting audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.4
Estimated audience size6,002,686
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Underwriting audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Underwriting audience comes from United States.

Worldwide audience distribution share by country for Underwriting
CountryShare
United States40.6%
United Kingdom8.9%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underwriting audience in United States is strongest.

Fig. 05

Top regions by affinity

Underwriting fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.76×
02Connecticut~90K1.53×
03New York~500K1.51×
04Massachusetts~200K1.39×
05Georgia~200K1.30×
06Illinois~200K1.23×
07New Jersey~200K1.21×
08California~800K1.16×
09Virginia~200K1.15×
10Nebraska~30K1.12×
11Texas~600K1.10×
12Pennsylvania~200K1.10×
13Michigan~200K1.10×
14Rhode Island~20K1.10×
15Washington~100K1.04×
16Maryland~100K1.04×
17Hawaii~30K1.04×
18Vermont~10K1.03×
19Florida~400K1.02×
20Minnesota~90K1.02×
21Arizona~100K1.01×
22Colorado~100K1.01×
23Wisconsin~90K1.00×
24North Carolina~200K0.98×
25Iowa~50K0.98×
26New Hampshire~20K0.96×
27Missouri~90K0.95×
28South Carolina~90K0.95×
29Maine~20K0.95×
30Tennessee~100K0.94×
31Kansas~40K0.94×
32Indiana~100K0.93×
33Nevada~50K0.93×
34Ohio~200K0.92×
35Louisiana~70K0.92×
36Alabama~80K0.90×
37Utah~50K0.90×
38Oregon~60K0.89×
39Montana~10K0.89×
40Delaware~10K0.89×
41North Dakota~10K0.89×
42Alaska~10K0.88×
43Arkansas~40K0.87×
44Mississippi~40K0.85×
45South Dakota~10K0.85×
46Oklahoma~60K0.84×
47Kentucky~60K0.82×
48Idaho~20K0.82×
49New Mexico~20K0.78×
50West Virginia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Underwriting, United States
0.78×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underwriting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underwriting audience
#·InterestCategoryAffinity×
01Holiday Inn ExpressTravel & Leisure6.91×
02Holiday InnTravel & Leisure5.55×
03Mineral waterFood & Beverages4.26×
04NASDAQBusiness & Career4.10×
05Real propertyHome & Garden3.83×
06GameStopGames3.53×
07Air pollutionHealth3.47×
08Discount TireShopping3.34×
09Master of Business AdministrationBusiness & Career3.22×
10United Parcel ServiceBusiness & Career3.19×
11Financial servicesBusiness & Career2.99×
12Home insuranceBusiness & Career2.96×
13Career developmentBusiness & Career2.84×
14Life insuranceBusiness & Career2.82×
15Credit (finance)Business & Career2.60×
16Solar energyHome & Garden2.51×
17Hardware storeHome & Garden2.45×
18Used carCars & Mobility2.22×
19BankingBusiness & Career1.88×
20InsuranceBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underwriting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underwriting audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.62×
Career OrientationPOWER2.28×
Convenience OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underwriting audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underwriting have in United States?

Underwriting has an estimated audience of 6,002,686 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Underwriting fans?

46.7% of Underwriting fans are female, 53.3% are male, with an average age of 44.4 years.

03

Which brands do Underwriting fans like most?

Underwriting fans show strongest brand affinity for Real property (3.83×), NASDAQ (4.1×), and Financial services (2.99×) over the country average.

04

Where do Underwriting fans live in United States?

Underwriting fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Underwriting fans also like?

Beyond Underwriting itself, the audience over-indexes on NASDAQ (4.1×), Financial services (2.99×), United Parcel Service (3.19×), and GameStop (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Underwriting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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