Underwriting Audience in United States

Underwriting logo

Underwriting has an estimated audience of 6,002,686 people in United States. 46.7% are female, 53.3% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Nationality.

The average Underwriting fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Underwriting audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Underwriting fans

Demographic split for Underwriting audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.4
Estimated audience size6,002,686

Audience persona

The typical Underwriting fan in United States is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Underwriting in United States
RegionReachAffinity
California817,3701.24×
Texas618,7641.2×
New York552,1701.65×
Florida433,9771.07×
Illinois256,0181.28×
Georgia242,9531.31×
Pennsylvania231,6011.15×
New Jersey193,1501.27×
Michigan183,0011.17×
North Carolina177,8730.98×
Virginia173,1501.18×
Massachusetts170,1191.44×
Ohio168,4380.91×
Arizona129,3271.06×
Washington126,5971.05×
Tennessee115,4070.96×
Maryland105,2391.02×
Indiana104,1130.95×
Colorado98,8911.05×
Connecticut97,0711.61×
Wisconsin92,3071.02×
Minnesota91,4651.06×
Missouri91,1120.94×
South Carolina84,6480.94×
Alabama71,9690.86×
Louisiana71,8320.93×
Oregon62,0600.9×
Kentucky57,3020.76×
Oklahoma53,5810.8×
Nevada53,3590.92×
Utah47,5660.88×
Iowa47,4720.96×
Kansas42,1670.89×
Arkansas41,8220.85×
Mississippi38,8530.79×
Washington, District of Columbia34,3121.9×
Nebraska33,6841.12×
Hawaii26,4981.03×
Idaho21,9410.73×
New Hampshire21,5340.91×
Rhode Island21,0641.1×
New Mexico20,5680.68×
Maine18,4870.86×
West Virginia16,9710.61×
Delaware13,3010.8×
Montana12,1060.73×
Vermont10,3590.98×
South Dakota9,1800.66×
North Dakota8,7970.71×
Alaska8,6370.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underwriting audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Nationality1.79×Politics & Society
MK3.18×Music & Radio
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.98×Travel & Leisure
CAC 403.05×Business & Career
Eden Lake4.07×Movies & TV
N1 road (South Africa)2.01×Travel & Leisure
Evan Tanner16.6×Sports
19 Kids and Counting2.35×Movies & TV
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.77×Food & Beverages
Public speaking1.56×Politics & Society
Women's empowerment1.65×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underwriting audience
TraitClusterScore
Quality AwarenessPREMIUM4.02
Career OrientationPOWER1.74
Convenience OrientationPREMIUM1.68
Need for SecurityCONSERVATISM1.63
Family OrientationCONSERVATISM1.41
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Underwriting
CountryShare
United States40.6%
United Kingdom8.9%
India5.5%

See Underwriting audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Underwriting have in United States?

Underwriting has an estimated audience of 6,002,686 people in United States, concentrated in California and Texas.

What is the gender split and age of Underwriting fans?

46.7% of Underwriting fans are female, 53.3% are male, with an average age of 44.4 years.

Which brands do Underwriting fans like most?

Underwriting fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Underwriting fans live in United States?

Underwriting fans in United States are most concentrated in California (reach 817,370), Texas (reach 618,764), and New York (reach 552,170). These three regions account for the largest share of the active audience.

What other brands do Underwriting fans also like?

Beyond Underwriting itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Nationality (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.