Rascasse Audience Intelligence

Underwriting Audience in Germany

A data profile of the people who buy, follow and care about Underwriting in Germany — modelled from more than twelve digital signal sources. Underwriting has an estimated audience of 283,350 people in Germany.

#6357among Topic in Germany#1223in Business & Career

The average Underwriting fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Risk management, Aral AG, Non-alcoholic beverage, with strongest over-indexing on Risk management (79.21× the country average).

Demographically, the Underwriting audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Underwriting fan in Germany is more male, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Risk management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underwriting profile in Germany.

Audience size
283K
in Germany
Gender
43.8%♀
56.2% male
Age
42.8
average years
Country rank
#18076
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underwriting fans

43.8% are female, 56.2% are male, average age 42.8.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Underwriting audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age42.8
Estimated audience size283,350
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Underwriting audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3926%
40-4927%
50+22%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Underwriting audience comes from Germany.

Worldwide audience distribution share by country for Underwriting
CountryShare
United States40.6%
United Kingdom8.9%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underwriting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Underwriting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.68×
02Bayern~70K1.54×
03Nordrhein-Westfalen~80K1.33×
04Hamburg~8K1.28×
05Berlin~20K1.27×
06Niedersachsen~30K1.14×
07Saarland~3K0.98×
08Baden-Württemberg~40K0.97×
09Bremen~2K0.97×
10Rheinland-Pfalz~10K0.95×
11Thüringen~7K0.92×
12Mecklenburg-Vorpommern~5K0.92×
13Schleswig-Holstein~9K0.91×
14Sachsen-Anhalt~7K0.91×
15Brandenburg~8K0.89×
16Sachsen~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Underwriting, Germany
0.88×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underwriting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underwriting audience
#·InterestCategoryAffinity×
01Risk managementBusiness & Career79.21×
02HisenseTechnology & Electronics15.99×
03Non-alcoholic beverageFood & Beverages11.00×
04Asset managementBusiness & Career8.56×
05Mineral waterFood & Beverages8.42×
06Motor oilCars & Mobility8.27×
07Life insuranceBusiness & Career7.32×
08Aral AGCars & Mobility6.65×
09E.ONHome & Garden5.70×
10VattenfallHome & Garden5.56×
11PostbankBusiness & Career5.02×
12EssoCars & Mobility4.78×
13In aller FreundschaftMovies & TV4.36×
14Deutsche BankBusiness & Career4.25×
15Efficient energy useTechnology & Electronics3.58×
16SparkasseBusiness & Career3.47×
17Solar energyHome & Garden3.23×
18CHECK24Business & Career2.87×
19CommerzbankBusiness & Career2.75×
20TagesschauMovies & TV2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underwriting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underwriting audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.43×
Quality AwarenessPREMIUM2.33×
Need for SecurityCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underwriting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Price SensitivityPREMIUM0.62×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underwriting have in Germany?

Underwriting has an estimated audience of 283,350 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Underwriting fans?

43.8% of Underwriting fans are female, 56.2% are male, with an average age of 42.8 years.

03

Which brands do Underwriting fans like most?

Underwriting fans show strongest brand affinity for Risk management (79.21×), Aral AG (6.65×), and Non-alcoholic beverage (11×) over the country average.

04

Where do Underwriting fans live in Germany?

Underwriting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Underwriting fans also like?

Beyond Underwriting itself, the audience over-indexes on Aral AG (6.65×), Non-alcoholic beverage (11×), Postbank (5.02×), and Motor oil (8.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Underwriting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Underwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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