Underwriting Audience in Germany
Underwriting has an estimated audience of 283,350 people in Germany. 43.8% are female, 56.2% are male, average age 42.8. Top brand affinities: VfL Wolfsburg, Cocktail, Progressive rock, Artistic inspiration, Esra Erol.
Top brand affinities include VfL Wolfsburg, Cocktail, Progressive rock, with strongest over-indexing on VfL Wolfsburg (5.65× the country average). Demographically, the Underwriting audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Category: Business & Career · Type: Topic
Demographics of Underwriting fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 42.8 |
| Estimated audience size | 283,350 |
Audience persona
The typical Underwriting fan in Germany is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for VfL Wolfsburg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 5.65× | Sports |
| Cocktail | 3.5× | Food & Beverages |
| Progressive rock | 3.25× | Music & Radio |
| Artistic inspiration | 2.45× | Arts & Culture |
| Esra Erol | 10.42× | Movies & TV |
| Video izle | 6.04× | |
| Schweinshaxe | 7.59× | Food & Beverages |
| Peugeot 308 | 5.28× | Cars & Mobility |
| Litter box | 1.66× | Pets & Animals |
| Mothercare | 2.58× | Kids & Family |
| Unique Gifts | 1.78× | Shopping |
| Braun Büffel | 11.71× | Fashion & Accessoires |
| MK | 3.73× | Music & Radio |
| CAC 40 | 1.86× | Business & Career |
| Natural rubber | 2.9× | Cars & Mobility |
| Haberler | 1.54× | News |
| Medieval fantasy | 12.26× | Literature |
| Islamism | 6.27× | Politics & Society |
| Christmas Gift | 1.84× | Kids & Family |
| 7-Eleven | 5.05× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.72 |
| Convenience Orientation | PREMIUM | 2.48 |
| Career Orientation | POWER | 2.27 |
| Travelling | THRILL | 2.15 |
| Need for Security | CONSERVATISM | 2.03 |
| Community Orientation | OPEN | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| United Kingdom | 8.9% |
| India | 5.5% |
See Underwriting audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Underwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.