A data profile of the people who buy, follow and care about Pinterest in Portugal — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 5,188,748 people in Portugal.
The average Pinterest fan in Portugal is 41.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include LinkedIn, Tableware, Handmade Crafts, with strongest over-indexing on LinkedIn (1.83× the country average).
Demographically, the Pinterest audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pinterest fan in Portugal is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Pinterest profile in Portugal.
61.6% are female, 38.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.0 |
| Estimated audience size | 5,188,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Pinterest audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 1.51× | |
| 02 | Braga District | ~600K | 1.26× | |
| 03 | Setúbal District | ~700K | 1.22× | |
| 04 | Aveiro District | ~500K | 1.22× | |
| 05 | Leiria District | ~300K | 1.19× | |
| 06 | Porto District | ~1.5M | 1.18× | |
| 07 | Santarém District | ~300K | 1.18× | |
| 08 | Coimbra District | ~300K | 1.16× | |
| 09 | Lisbon District | ~1.5M | 1.10× | |
| 10 | Viseu District | ~200K | 1.09× | |
| 11 | Castelo Branco District | ~100K | 0.99× | |
| 12 | Viana do Castelo District | ~100K | 0.93× | |
| 13 | Faro District | ~300K | 0.87× | |
| 14 | Évora District | ~80K | 0.85× | |
| 15 | Madeira | ~100K | 0.81× | |
| 16 | Vila Real District | ~70K | 0.80× | |
| 17 | Portalegre District | ~40K | 0.76× | |
| 18 | Bragança District | ~40K | 0.74× | |
| 19 | Guarda District | ~50K | 0.69× | |
| 20 | Beja District | ~60K | 0.67× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hand knitting | Home & Garden | 3.95× | ||
| 02 | Portal de Artesanato | Topic | 3.67× | ||
| 03 | Palo Alto, California | Travel & Leisure | 3.60× | ||
| 04 | Master craftsman | Business & Career | 3.48× | ||
| 05 | DIY Projects | Home & Garden | 3.06× | ||
| 06 | Leather crafting | Home & Garden | 2.75× | ||
| 07 | CustomMade | Home & Garden | 2.73× | ||
| 08 | Gifts For Friends | Kids & Family | 2.45× | ||
| 09 | Java (programming language) | Technology & Electronics | 2.41× | ||
| 10 | Internet & Social Media | 1.83× | |||
| 11 | Katie Holmes | Movies & TV | 1.79× | ||
| 12 | Tableware | Food & Beverages | 1.77× | ||
| 13 | Unique Gifts | Shopping | 1.77× | ||
| 14 | Handmade Crafts | Kids & Family | 1.70× | ||
| 15 | DIY & Craft Ideas | Home & Garden | 1.69× | ||
| 16 | Handmade Gifts | Kids & Family | 1.68× | ||
| 17 | Arts and Crafts movement | Arts & Culture | 1.62× | ||
| 18 | Knitting needle | Fashion & Accessoires | 1.60× | ||
| 19 | Larry Page | Politics & Society | 1.57× | ||
| 20 | Ceramic art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Social Media Usage | JOY | 1.02× | |
| DIY Mentality | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Risk Appetite | THRILL | 0.70× | |
| Career Orientation | POWER | 0.77× |
Pinterest has an estimated audience of 5,188,748 people in Portugal, concentrated in Lisbon District and Porto District.
61.6% of Pinterest fans are female, 38.4% are male, with an average age of 41.0 years.
Pinterest fans show strongest brand affinity for LinkedIn (1.83×), Tableware (1.77×), and Handmade Crafts (1.7×) over the country average.
Pinterest fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Tableware (1.77×), Handmade Crafts (1.7×), DIY Projects (3.06×), and Unique Gifts (1.77×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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