A data profile of the people who buy, follow and care about BlaBlaCar in Brazil — modelled from more than twelve digital signal sources. BlaBlaCar has an estimated audience of 6,399,444 people in Brazil.
The average BlaBlaCar fan in Brazil is 35.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul.
Top brand affinities include Carpool, Equipment, Riley!, with strongest over-indexing on Carpool (57.37× the country average).
Demographically, the BlaBlaCar audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical BlaBlaCar fan in Brazil is more male, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Carpool.
The key figures that characterise the BlaBlaCar profile in Brazil.
43.9% are female, 56.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 35.9 |
| Estimated audience size | 6,399,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 11% |
Where the BlaBlaCar audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~1M | 2.83× | |
| 02 | Pernambuco | ~700K | 2.53× | |
| 03 | Paraíba | ~300K | 2.44× | |
| 04 | Santa Catarina | ~700K | 2.36× | |
| 05 | Rio Grande do Norte | ~200K | 2.13× | |
| 06 | Minas Gerais | ~1M | 1.89× | |
| 07 | Alagoas | ~100K | 1.50× | |
| 08 | Rio de Janeiro | ~800K | 1.40× | |
| 09 | Paraná | ~500K | 1.40× | |
| 10 | Sergipe | ~90K | 1.37× | |
| 11 | São Paulo | ~2M | 1.32× | |
| 12 | Goiás | ~300K | 1.21× | |
| 13 | Espírito Santo | ~100K | 1.00× | |
| 14 | Mato Grosso do Sul | ~70K | 0.80× | |
| 15 | Bahia | ~300K | 0.73× | |
| 16 | Federal District | ~60K | 0.57× | |
| 17 | Amapá | ~10K | 0.45× | |
| 18 | Acre | ~9K | 0.44× | |
| 19 | Roraima | ~8K | 0.44× | |
| 20 | Mato Grosso | ~30K | 0.29× | |
| 21 | Ceará | ~80K | 0.28× | |
| 22 | Tocantins | ~10K | 0.28× | |
| 23 | Rondônia | ~10K | 0.27× | |
| 24 | Piauí | ~20K | 0.22× | |
| 25 | Amazonas | ~20K | 0.19× | |
| 26 | Maranhão | ~30K | 0.17× | |
| 27 | Pará | ~30K | 0.14× |
The strongest cross-interests of the BlaBlaCar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carpool | Cars & Mobility | 57.37× | ||
| 02 | Equipment | Music & Radio | 57.37× | ||
| 03 | Bike Routes | Music & Radio | 57.37× | ||
| 04 | Riley! | Music & Radio | 56.26× | ||
| 05 | Charmer | Music & Radio | 56.26× | ||
| 06 | Sharing economy | Business & Career | 18.67× | ||
| 07 | Ituran | Cars & Mobility | 13.88× | ||
| 08 | Hackney carriage | Cars & Mobility | 11.97× | ||
| 09 | Save Face | Music & Radio | 11.43× | ||
| 10 | Easy Taxi | Cars & Mobility | 3.40× | ||
| 11 | Didi (footballer) | Sports | 2.73× | ||
| 12 | Transportation network company | Travel & Leisure | 1.86× | ||
| 13 | Landlord | Home & Garden | 1.78× | ||
| 14 | Malaysia Airlines | Travel & Leisure | 1.69× | ||
| 15 | Banrisul | Business & Career | 1.63× | ||
| 16 | Instant messaging | Internet & Social Media | 1.62× | ||
| 17 | Correio do Povo | News | 1.61× | ||
| 18 | Magic City (TV series) | Movies & TV | 1.55× | ||
| 19 | Dental consonant | Health | 1.55× | ||
| 20 | Taxicab | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Need for Security | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Sustainability | BALANCE | 0.68× |
BlaBlaCar's target market in Brazil covers an estimated 6,399,444 people, concentrated in São Paulo and Minas Gerais.
43.9% of the BlaBlaCar audience are female, 56.1% are male, with an average age of 35.9 years.
BlaBlaCar fans show strongest brand affinity for Carpool (57.37×), Equipment (57.37×), and Riley! (56.26×) over the country average.
BlaBlaCar fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio Grande do Sul (reach ~1M). These three regions account for the largest share of the active audience.
Beyond BlaBlaCar itself, the audience over-indexes on Equipment (57.37×), Riley! (56.26×), Sharing economy (18.67×), and Ituran (13.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for BlaBlaCar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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