A data profile of the people who buy, follow and care about Ituran in Brazil — modelled from more than twelve digital signal sources. Ituran has an estimated audience of 342,593 people in Brazil.
Ituran has an estimated audience of 342,593 people in Brazil. 26.7% are female, 73.3% are male, average age 39.6. Top brand affinities: Tokio Marine, Nissan Versa, BlaBlaCar, Vehicle insurance, Mapfre.
Top brand affinities include Tokio Marine, Nissan Versa, BlaBlaCar, with strongest over-indexing on Tokio Marine (52.61× the country average).
Demographically, the Ituran audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Travelling.
The typical Ituran fan in Brazil is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Tokio Marine.
The key figures that characterise the Ituran profile in Brazil.
26.7% are female, 73.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 39.6 |
| Estimated audience size | 342,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Ituran audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 91.5% |
| United States | 3.8% |
| Mexico | 1.3% |
The strongest cross-interests of the Ituran audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nissan Versa | Cars & Mobility | 54.62× | ||
| 02 | Tokio Marine | Business & Career | 52.61× | ||
| 03 | Jeep Cherokee | Cars & Mobility | 29.28× | ||
| 04 | Vehicle insurance | Cars & Mobility | 26.95× | ||
| 05 | Ford Explorer | Cars & Mobility | 20.00× | ||
| 06 | Initial D | Literature | 20.00× | ||
| 07 | Volkswagen Caddy | Cars & Mobility | 20.00× | ||
| 08 | Nissan X-Trail | Cars & Mobility | 20.00× | ||
| 09 | Mapfre | Business & Career | 15.99× | ||
| 10 | BlaBlaCar | Cars & Mobility | 13.88× | ||
| 11 | Family car | Cars & Mobility | 10.14× | ||
| 12 | Antique car | Cars & Mobility | 9.74× | ||
| 13 | Allianz | Business & Career | 8.40× | ||
| 14 | Fiat 500 | Cars & Mobility | 8.19× | ||
| 15 | Waze | Internet & Social Media | 6.91× | ||
| 16 | Peugeot 208 | Cars & Mobility | 5.52× | ||
| 17 | Used car | Cars & Mobility | 4.70× | ||
| 18 | OLX | Shopping | 3.14× | ||
| 19 | Fiat | Cars & Mobility | 2.84× | ||
| 20 | Cruzeiro Esporte Clube | Sports | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.86× | |
| Travelling | THRILL | 3.40× | |
| Need for Security | CONSERVATISM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Creativity | OPEN | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ituran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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