Rascasse Audience Intelligence

Public art Audience in United States

A data profile of the people who buy, follow and care about Public art in United States — modelled from more than twelve digital signal sources. Public art has an estimated audience of 1,762,223 people in United States.

#32among Art movement in United States#6751among Topic in United States#163in Arts & Culture

The average Public art fan in United States is 44.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Poshmark, ULTA Beauty, Target Corporation, with strongest over-indexing on Poshmark (7.76× the country average).

Demographically, the Public art audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public art fan in United States is more female, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Poshmark.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public art profile in United States.

Audience size
1.8M
in United States
Gender
60.5%♀
39.5% male
Age
44.0
average years
Country rank
#15716
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public art fans

60.5% are female, 39.5% are male, average age 44.0.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Public art audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.0
Estimated audience size1,762,223
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Public art audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Public art audience comes from United States.

Worldwide audience distribution share by country for Public art
CountryShare
United States28.5%
United Kingdom7.9%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public art audience in United States is strongest.

Fig. 05

Top regions by affinity

Public art fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K7.17×
02California~500K2.34×
03New Jersey~80K1.74×
04Rhode Island~7K1.17×
05Indiana~40K1.14×
06Alaska~4K1.11×
07Vermont~3K1.10×
08North Dakota~4K1.09×
09Massachusetts~40K1.06×
10Hawaii~8K1.03×
11Montana~5K1.03×
12South Dakota~4K1.03×
13Washington~40K1.02×
14Pennsylvania~60K1.01×
15Kentucky~20K1.01×
16Washington, District of Columbia~5K1.01×
17New Mexico~9K0.98×
18Maine~6K0.98×
19Colorado~30K0.97×
20Delaware~5K0.97×
21West Virginia~8K0.95×
22New Hampshire~7K0.94×
23Idaho~8K0.93×
24Nebraska~8K0.93×
25Oregon~20K0.92×
26Connecticut~20K0.91×
27Nevada~20K0.91×
28Arkansas~10K0.91×
29Kansas~10K0.91×
30Mississippi~10K0.90×
31Utah~10K0.88×
32Minnesota~20K0.87×
33Iowa~10K0.87×
34Ohio~50K0.86×
35Oklahoma~20K0.86×
36Arizona~30K0.85×
37Louisiana~20K0.85×
38Alabama~20K0.83×
39Tennessee~30K0.82×
40Maryland~20K0.82×
41Wisconsin~20K0.82×
42Florida~100K0.81×
43South Carolina~20K0.81×
44Missouri~20K0.80×
45North Carolina~40K0.79×
46Virginia~30K0.79×
47Illinois~50K0.78×
48Georgia~40K0.78×
49Michigan~40K0.76×
50Texas~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Public art, United States
0.74×1.00×7.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public art audience
#·InterestCategoryAffinity×
01BanksyArts & Culture8.47×
02PoshmarkShopping7.76×
03Street artArts & Culture6.07×
04GraffitiArts & Culture5.30×
05ULTA BeautyBeauty & Wellness4.65×
06Art exhibitionArts & Culture3.47×
07UniqloShopping3.37×
08TramCars & Mobility3.13×
09CVS PharmacyShopping2.84×
10Target CorporationShopping2.79×
11InnovationBusiness & Career2.68×
12MuseumArts & Culture2.55×
13Vintage clothingFashion & Accessoires2.26×
14Art museumArts & Culture2.26×
15Contemporary artArts & Culture2.26×
16Trader Joe'sShopping2.20×
17WalgreensShopping2.14×
18Fine artBusiness & Career2.12×
19Panera BreadFood & Beverages2.05×
20Planet FitnessSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public art audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.35×
SustainabilityBALANCE1.97×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public art audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Pet OwnershipJOY0.85×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public art have in United States?

Public art has an estimated audience of 1,762,223 people in United States, concentrated in New York and California.

02

What is the gender split and age of Public art fans?

60.5% of Public art fans are female, 39.5% are male, with an average age of 44.0 years.

03

Which brands do Public art fans like most?

Public art fans show strongest brand affinity for Poshmark (7.76×), ULTA Beauty (4.65×), and Target Corporation (2.79×) over the country average.

04

Where do Public art fans live in United States?

Public art fans in United States are most concentrated in New York (reach ~700K), California (reach ~500K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Public art fans also like?

Beyond Public art itself, the audience over-indexes on ULTA Beauty (4.65×), Target Corporation (2.79×), Street art (6.07×), and Graffiti (5.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Public art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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