Public art Audience in United States

Public art has an estimated audience of 1,762,223 people in United States. 60.5% are female, 39.5% are male, average age 44.0. Top regions: New York, California, Texas. Top brand affinities: MSN, Art exhibition, Graffiti, Planet Fitness, Poshmark.

The average Public art fan in United States is 44.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include MSN, Art exhibition, Graffiti, with strongest over-indexing on MSN (3.89× the country average). Demographically, the Public art audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Public art fans

Demographic split for Public art audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.0
Estimated audience size1,762,223

Audience persona

The typical Public art fan in United States is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Public art in United States
RegionReachAffinity
New York489,2404.97×
California286,0601.48×
Texas116,3610.77×
Florida105,2820.88×
Pennsylvania76,9691.3×
New Jersey67,2131.5×
Ohio48,9150.9×
Illinois41,5410.71×
Georgia40,5960.75×
Massachusetts38,8651.12×
North Carolina37,7450.71×
Washington37,1641.05×
Virginia33,8580.79×
Indiana33,7461.05×
Michigan29,7570.65×
Arizona28,9370.8×
Maryland23,4170.77×
Tennessee22,2450.63×
Kentucky21,9300.99×
Colorado20,8470.75×
Wisconsin17,9390.68×
Minnesota17,6300.7×
Missouri17,5250.62×
Oregon17,1420.85×
Nevada14,8220.87×
Connecticut13,6460.77×
Louisiana12,5420.55×
Utah11,2210.71×
South Carolina11,0430.42×
Oklahoma10,5850.54×
Kansas9,7790.7×
Arkansas9,1140.63×
Alabama9,0220.37×
Iowa8,3550.58×
Hawaii7,9381.05×
Mississippi7,6940.53×
Rhode Island7,5811.35×
Nebraska7,2610.82×
Washington, District of Columbia6,5361.23×
Montana6,4471.32×
Idaho6,3550.72×
West Virginia6,3520.77×
Alaska6,3391.68×
Maine6,3141×
North Dakota6,1961.71×
New Mexico5,9480.67×
South Dakota5,4541.34×
New Hampshire5,2340.75×
Wyoming5,1391.97×
Vermont4,9711.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public art audience
BrandAffinityCategory
MSN3.89×News
Art exhibition6.08×Arts & Culture
Graffiti7.02×Arts & Culture
Planet Fitness3.11×Sports
Poshmark5×Shopping
Street art6.31×Arts & Culture
Diaper bag4.72×Kids & Family
Banksy13.52×Arts & Culture
Catherine O'Hara4.75×Movies & TV
Do it yourself (DIY)2.31×Home & Garden
Contemporary art3.92×Arts & Culture
Back to the Future9.26×Movies & TV
Superman1.65×Movies & TV
Uniqlo5.12×Shopping
Streetwear2.99×Fashion & Accessoires
Museum3.03×Arts & Culture
Fine art2.87×Business & Career
Alpine skiing4.04×Sports
Clarinet4.98×Music & Radio
Metaphysics3.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public art audience
TraitClusterScore
SustainabilityBALANCE3.14
Design AffinityPREMIUM2.64
Urban LifestyleOPEN2.54
TravellingTHRILL1.96
Early Adopter MentalityPOWER1.92
Luxury OrientationPREMIUM1.86

Worldwide distribution

Worldwide audience distribution share by country for Public art
CountryShare
United States28.5%
United Kingdom7.9%
Italy7.6%

See Public art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Public art have in United States?

Public art has an estimated audience of 1,762,223 people in United States, concentrated in New York and California.

What is the gender split and age of Public art fans?

60.5% of Public art fans are female, 39.5% are male, with an average age of 44.0 years.

Which brands do Public art fans like most?

Public art fans show strongest brand affinity for MSN (3.89×), Art exhibition (6.08×), and Graffiti (7.02×) over the country average.

Where do Public art fans live in United States?

Public art fans in United States are most concentrated in New York (reach 489,240), California (reach 286,060), and Texas (reach 116,361). These three regions account for the largest share of the active audience.

What other brands do Public art fans also like?

Beyond Public art itself, the audience over-indexes on Art exhibition (6.08×), Graffiti (7.02×), Planet Fitness (3.11×), and Poshmark (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.