Rascasse Audience Intelligence

Matt Fraser Audience in United States

A data profile of the people who buy, follow and care about Matt Fraser in United States — modelled from more than twelve digital signal sources. Matt Fraser has an estimated audience of 320,424 people in United States.

#2among Crossfit in United States#11672among Person in United States#4695in Sports

The average Matt Fraser fan in United States is 49.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include QVC, Weather forecasting, Pinterest, with strongest over-indexing on QVC (10.74× the country average).

Demographically, the Matt Fraser audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matt Fraser fan in United States is more female, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Sports · Type: Person · Subtype: Crossfit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matt Fraser profile in United States.

Audience size
320K
in United States
Gender
90.8%♀
9.2% male
Age
49.2
average years
Country rank
#46732
Person in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Fraser fans

90.8% are female, 9.2% are male, average age 49.2.

Fig. 02

Gender split

90.8%
Female
9.2%
Male
Demographic split for Matt Fraser audience in United States
MetricValue
Female90.8%
Male9.2%
Average age49.2
Estimated audience size320,424
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Matt Fraser audience in United States
Age bracketShare%
16-193%
20-296%
30-3916%
40-4937%
50+38%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Matt Fraser audience comes from United States.

Worldwide audience distribution share by country for Matt Fraser
CountryShare
United States77.8%
United Kingdom10.3%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Fraser audience in United States is strongest.

Fig. 05

Top regions by affinity

Matt Fraser fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~5K5.36×
02New Hampshire~3K2.23×
03Connecticut~6K1.99×
04Massachusetts~10K1.90×
05North Dakota~1K1.68×
06Maine~2K1.52×
07Hawaii~2K1.45×
08Vermont<1K1.37×
09Minnesota~5K1.26×
10Delaware~1K1.25×
11New Mexico~2K1.21×
12New Jersey~9K1.20×
13Arizona~7K1.20×
14Pennsylvania~10K1.09×
15Missouri~5K1.06×
16Iowa~3K1.03×
17Michigan~8K0.96×
18Nevada~3K0.96×
19Nebraska~1K0.96×
20New York~20K0.94×
21Colorado~4K0.94×
22Wisconsin~4K0.94×
23Oklahoma~3K0.94×
24Indiana~5K0.91×
25South Dakota<1K0.89×
26Kansas~2K0.85×
27Illinois~8K0.84×
28Ohio~8K0.84×
29Washington~5K0.84×
30Florida~20K0.83×
31Montana<1K0.83×
32Alaska<1K0.83×
33West Virginia~1K0.81×
34Idaho~1K0.80×
35Oregon~3K0.78×
36Mississippi~2K0.76×
37Kentucky~3K0.75×
38Utah~2K0.72×
39Washington, District of Columbia<1K0.69×
40California~20K0.67×
41Arkansas~2K0.67×
42Maryland~3K0.65×
43South Carolina~3K0.65×
44Louisiana~3K0.65×
45North Carolina~5K0.61×
46Virginia~4K0.60×
47Alabama~2K0.59×
48Tennessee~4K0.58×
49Texas~10K0.51×
50Georgia~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Matt Fraser, United States
0.48×1.00×5.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Fraser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Fraser audience
#·InterestCategoryAffinity×
01Miles TellerMovies & TV12.67×
02ExxonMobilCars & Mobility12.67×
03Elderly careHealth12.45×
04QVCMovies & TV10.74×
05Weather forecastingHome & Garden9.21×
06LotteryGames8.16×
07FedExBusiness & Career5.32×
08Renewable energyBusiness & Career4.93×
09Sustainable energyHome & Garden4.74×
10Discount storesShopping4.59×
11Mortgage loansBusiness & Career4.21×
12Microwave ovenHome & Garden4.18×
13Vehicle insuranceCars & Mobility3.99×
14PinterestInternet & Social Media3.74×
15Cancer awarenessHealth3.33×
167-ElevenShopping3.33×
17Shopping mallsShopping3.27×
18TV talkshowsMovies & TV2.87×
19McDonald'sFood & Beverages2.79×
20FurnitureHome & Garden2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Fraser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Fraser audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.40×
Convenience OrientationPREMIUM2.38×
Price SensitivityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Fraser audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Healthy LifestyleBALANCE0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Fraser have in United States?

Matt Fraser has an estimated audience of 320,424 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Matt Fraser fans?

90.8% of Matt Fraser fans are female, 9.2% are male, with an average age of 49.2 years.

03

Which brands do Matt Fraser fans like most?

Matt Fraser fans show strongest brand affinity for QVC (10.74×), Weather forecasting (9.21×), and Pinterest (3.74×) over the country average.

04

Where do Matt Fraser fans live in United States?

Matt Fraser fans in United States are most concentrated in California (reach ~20K), Florida (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Fraser fans also like?

Beyond Matt Fraser itself, the audience over-indexes on Weather forecasting (9.21×), Pinterest (3.74×), Mortgage loans (4.21×), and FedEx (5.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Fraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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