Matt Fraser Audience in United States
Matt Fraser has an estimated audience of 300,830 people in United States. 90.8% are female, 9.2% are male, average age 49.2. Top regions: California, Florida, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Khan Academy, Autism Awareness.
The average Matt Fraser fan in United States is 49.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.63× the country average). Demographically, the Matt Fraser audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Crossfit
Demographics of Matt Fraser fans
| Metric | Value |
|---|---|
| Female | 90.8% |
| Male | 9.2% |
| Average age | 49.2 |
| Estimated audience size | 300,830 |
Audience persona
The typical Matt Fraser fan in United States is more female, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 26,107 | 0.79× |
| Florida | 19,187 | 0.94× |
| New York | 18,464 | 1.1× |
| Texas | 15,785 | 0.61× |
| Pennsylvania | 13,020 | 1.29× |
| Massachusetts | 12,359 | 2.09× |
| New Jersey | 10,497 | 1.37× |
| Illinois | 9,474 | 0.95× |
| Ohio | 8,051 | 0.87× |
| Arizona | 7,899 | 1.29× |
| Michigan | 7,257 | 0.92× |
| Connecticut | 6,605 | 2.19× |
| Missouri | 6,486 | 1.34× |
| Rhode Island | 5,610 | 5.86× |
| Indiana | 5,465 | 0.99× |
| Washington | 5,292 | 0.88× |
| North Carolina | 5,145 | 0.57× |
| Georgia | 4,440 | 0.48× |
| Virginia | 4,344 | 0.59× |
| Wisconsin | 4,080 | 0.9× |
| Colorado | 3,656 | 0.77× |
| Oklahoma | 3,652 | 1.09× |
| Tennessee | 3,503 | 0.58× |
| Nevada | 3,309 | 1.14× |
| Maryland | 3,095 | 0.6× |
| New Hampshire | 2,930 | 2.47× |
| Kentucky | 2,801 | 0.74× |
| South Carolina | 2,658 | 0.59× |
| Minnesota | 2,561 | 0.59× |
| Hawaii | 2,451 | 1.9× |
| Oregon | 2,331 | 0.68× |
| Kansas | 2,304 | 0.97× |
| Iowa | 2,101 | 0.85× |
| Alabama | 2,030 | 0.48× |
| Utah | 2,016 | 0.75× |
| Louisiana | 1,809 | 0.47× |
| Arkansas | 1,409 | 0.57× |
| Maine | 1,276 | 1.18× |
| Idaho | 1,049 | 0.7× |
| New Mexico | 991 | 0.66× |
| Mississippi | 987 | 0.4× |
| West Virginia | 951 | 0.68× |
| Nebraska | 857 | 0.57× |
| Vermont | 850 | 1.61× |
| Delaware | 563 | 0.68× |
| Montana | 559 | 0.67× |
| South Dakota | 414 | 0.59× |
| Washington, District of Columbia | 388 | 0.43× |
| North Dakota | 361 | 0.58× |
| Alaska | 308 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.63× | Internet & Social Media |
| Capital One | 5.54× | Business & Career |
| Indeed.com | 5.39× | Business & Career |
| Khan Academy | 8.61× | Business & Career |
| Autism Awareness | 8.99× | Health |
| Diabetes mellitus awareness | 6.15× | Health |
| Miles Teller | 12.67× | Movies & TV |
| Circle K | 6.07× | Shopping |
| Diane Keaton | 5.29× | Movies & TV |
| Enterprise Rent-A-Car | 5.1× | Cars & Mobility |
| Beetlejuice | 4.05× | Movies & TV |
| CarGurus | 4.79× | Cars & Mobility |
| Google News | 4.8× | News |
| AccuWeather | 5.08× | Home & Garden |
| Singer-songwriter | 3.08× | Music & Radio |
| DeviantArt | 5.18× | Internet & Social Media |
| 7-Eleven | 3.92× | Shopping |
| Microblogging | 6.31× | Technology & Electronics |
| Bruce Willis | 4.75× | Movies & TV |
| Apple Store | 4.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.52 |
| Urban Lifestyle | OPEN | 1.45 |
| Community Orientation | OPEN | 1.3 |
| Extroversion | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 10.5% |
| Germany | 1.6% |
See Matt Fraser audiences in other countries
More Crossfit audiences in United States
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- Rich Froning Jr. (25,238)
Frequently asked questions
How many fans does Matt Fraser have in United States?
Matt Fraser has an estimated audience of 300,830 people in United States, concentrated in California and Florida.
What is the gender split and age of Matt Fraser fans?
90.8% of Matt Fraser fans are female, 9.2% are male, with an average age of 49.2 years.
Which brands do Matt Fraser fans like most?
Matt Fraser fans show strongest brand affinity for Google Maps (5.63×), Capital One (5.54×), and Indeed.com (5.39×) over the country average.
Where do Matt Fraser fans live in United States?
Matt Fraser fans in United States are most concentrated in California (reach 26,107), Florida (reach 19,187), and New York (reach 18,464). These three regions account for the largest share of the active audience.
What other brands do Matt Fraser fans also like?
Beyond Matt Fraser itself, the audience over-indexes on Capital One (5.54×), Indeed.com (5.39×), Khan Academy (8.61×), and Autism Awareness (8.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Matt Fraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.