Matt Fraser Audience in United States

Matt Fraser logo

Matt Fraser has an estimated audience of 300,830 people in United States. 90.8% are female, 9.2% are male, average age 49.2. Top regions: California, Florida, New York. Top brand affinities: Alaska, Minnesota, Whataburger, Product design, Pillow.

The average Matt Fraser fan in United States is 49.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Alaska, Minnesota, Whataburger, with strongest over-indexing on Alaska (6.89× the country average). Demographically, the Matt Fraser audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Crossfit

Demographics of Matt Fraser fans

Demographic split for Matt Fraser audience in United States
MetricValue
Female90.8%
Male9.2%
Average age49.2
Estimated audience size300,830

Audience persona

The typical Matt Fraser fan in United States is more female, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Matt Fraser in United States
RegionReachAffinity
California26,1070.79×
Florida19,1870.94×
New York18,4641.1×
Texas15,7850.61×
Pennsylvania13,0201.29×
Massachusetts12,3592.09×
New Jersey10,4971.37×
Illinois9,4740.95×
Ohio8,0510.87×
Arizona7,8991.29×
Michigan7,2570.92×
Connecticut6,6052.19×
Missouri6,4861.34×
Rhode Island5,6105.86×
Indiana5,4650.99×
Washington5,2920.88×
North Carolina5,1450.57×
Georgia4,4400.48×
Virginia4,3440.59×
Wisconsin4,0800.9×
Colorado3,6560.77×
Oklahoma3,6521.09×
Tennessee3,5030.58×
Nevada3,3091.14×
Maryland3,0950.6×
New Hampshire2,9302.47×
Kentucky2,8010.74×
South Carolina2,6580.59×
Minnesota2,5610.59×
Hawaii2,4511.9×
Oregon2,3310.68×
Kansas2,3040.97×
Iowa2,1010.85×
Alabama2,0300.48×
Utah2,0160.75×
Louisiana1,8090.47×
Arkansas1,4090.57×
Maine1,2761.18×
Idaho1,0490.7×
New Mexico9910.66×
Mississippi9870.4×
West Virginia9510.68×
Nebraska8570.57×
Vermont8501.61×
Delaware5630.68×
Montana5590.67×
South Dakota4140.59×
Washington, District of Columbia3880.43×
North Dakota3610.58×
Alaska3080.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Fraser audience
BrandAffinityCategory
Alaska6.89×Travel & Leisure
Minnesota3.01×Travel & Leisure
Whataburger2.13×Food & Beverages
Product design1.92×Business & Career
Pillow2.08×Home & Garden
Goop5×Internet & Social Media
Historic site3.6×Arts & Culture
Governor of Michigan5.96×Politics & Society
Elsword12.67×Games
Pro-Ject3.16×Music & Radio
Wok4.79×Food & Beverages
Fairy godmother5.33×Literature
Grinch2.85×Movies & TV
Vocal harmony2.86×Music & Radio
headspace5.58×Health
Hibachi4.56×Food & Beverages
Google Home3.65×Technology & Electronics
Grace Slick4.65×Music & Radio
Hipster5.1×Politics & Society
Mathcore4.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Fraser audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
Urban LifestyleOPEN1.45
Community OrientationOPEN1.3
ExtroversionTHRILL1.29
TraditionCONSERVATISM1.2
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Matt Fraser
CountryShare
United States77.1%
United Kingdom10.5%
Germany1.6%

See Matt Fraser audiences in other countries

More Crossfit audiences in United States

Frequently asked questions

How many fans does Matt Fraser have in United States?

Matt Fraser has an estimated audience of 300,830 people in United States, concentrated in California and Florida.

What is the gender split and age of Matt Fraser fans?

90.8% of Matt Fraser fans are female, 9.2% are male, with an average age of 49.2 years.

Which brands do Matt Fraser fans like most?

Matt Fraser fans show strongest brand affinity for Alaska (6.89×), Minnesota (3.01×), and Whataburger (2.13×) over the country average.

Where do Matt Fraser fans live in United States?

Matt Fraser fans in United States are most concentrated in California (reach 26,107), Florida (reach 19,187), and New York (reach 18,464). These three regions account for the largest share of the active audience.

What other brands do Matt Fraser fans also like?

Beyond Matt Fraser itself, the audience over-indexes on Minnesota (3.01×), Whataburger (2.13×), Product design (1.92×), and Pillow (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Fraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.