Mac Duggal Audience in United States

Mac Duggal has an estimated audience of 431,565 people in United States. 91.2% are female, 8.8% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Snap!, Bath and Bodyworks, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Mac Duggal fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Snap!, Bath and Bodyworks, Autism Awareness, with strongest over-indexing on Snap! (83.98× the country average). Demographically, the Mac Duggal audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Mac Duggal fans

Demographic split for Mac Duggal audience in United States
MetricValue
Female91.2%
Male8.8%
Average age40.9
Estimated audience size431,565

Audience persona

The typical Mac Duggal fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Snap!.

Top regions in United States

Top regions ranked by reach for Mac Duggal in United States
RegionReachAffinity
California61,6011.3×
New York51,8892.15×
Texas50,7091.37×
Florida43,0021.47×
Illinois24,7251.72×
New Jersey23,9262.18×
Georgia18,5951.4×
Pennsylvania17,2691.19×
Michigan16,3681.45×
Virginia14,5511.38×
North Carolina14,3931.11×
Ohio11,7450.88×
Massachusetts11,4441.35×
Maryland10,3261.39×
Tennessee8,9691.04×
Louisiana8,8101.58×
Alabama8,3061.38×
South Carolina7,1761.11×
Arizona7,1100.81×
Washington6,8260.79×
Connecticut6,6461.54×
Indiana6,3090.8×
Colorado5,8420.86×
Missouri5,6750.82×
Minnesota5,1950.84×
Wisconsin5,1410.79×
Kentucky5,0740.94×
Mississippi4,1951.18×
Oklahoma3,7630.79×
Oregon3,0300.61×
Nevada2,9620.71×
Arkansas2,8480.8×
Utah2,5260.65×
Iowa2,4200.68×
Kansas2,3990.71×
Washington, District of Columbia2,1221.64×
West Virginia1,7600.88×
Nebraska1,6190.75×
Rhode Island1,5181.1×
New Hampshire1,3570.8×
Idaho1,1380.53×
Delaware1,1080.93×
Maine9680.63×
New Mexico9600.44×
Hawaii7760.42×
Montana6740.56×
Vermont5620.74×
North Dakota5120.58×
South Dakota4410.44×
Alaska3580.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mac Duggal audience
BrandAffinityCategory
Snap!83.98×Music & Radio
Bath and Bodyworks23.47×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Nordstrom rack6.6×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Tuckernuck26.69×Shopping
Milla Jovovich19.18×Movies & TV
Income tax13.19×Business & Career
Charlotte Tilbury11.67×Beauty & Wellness
Kat Dennings13.72×Movies & TV
Farfetch20.44×Shopping
Gerard Butler11.87×Movies & TV
Emily VanCamp20×Movies & TV
Bergdorf Goodman8.02×Fashion & Accessoires
Tom Ford10.53×Fashion & Accessoires
Formal wear7.2×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Superman1.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mac Duggal audience
TraitClusterScore
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.77
IndulgenceJOY1.59
Quality AwarenessPREMIUM1.39
Pet OwnershipJOY1.34
DIY MentalityTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Mac Duggal
CountryShare
United States63.2%
Saudi Arabia8.3%
Canada5.3%

See Mac Duggal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Mac Duggal have in United States?

Mac Duggal has an estimated audience of 431,565 people in United States, concentrated in California and New York.

What is the gender split and age of Mac Duggal fans?

91.2% of Mac Duggal fans are female, 8.8% are male, with an average age of 40.9 years.

Which brands do Mac Duggal fans like most?

Mac Duggal fans show strongest brand affinity for Snap! (83.98×), Bath and Bodyworks (23.47×), and Autism Awareness (19.03×) over the country average.

Where do Mac Duggal fans live in United States?

Mac Duggal fans in United States are most concentrated in California (reach 61,601), New York (reach 51,889), and Texas (reach 50,709). These three regions account for the largest share of the active audience.

What other brands do Mac Duggal fans also like?

Beyond Mac Duggal itself, the audience over-indexes on Bath and Bodyworks (23.47×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac Duggal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.