Rascasse Audience Intelligence

Mac Duggal Target Market in United States

A data profile of the people who buy, follow and care about Mac Duggal in United States — modelled from more than twelve digital signal sources. Mac Duggal has an estimated audience of 455,702 people in United States.

#3996among Brand in United States#1372in Fashion & Accessoires

The average Mac Duggal fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bath and Bodyworks, Snap!, Nordstrom rack, with strongest over-indexing on Bath and Bodyworks (25.53× the country average).

Demographically, the Mac Duggal audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mac Duggal fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bath and Bodyworks.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mac Duggal profile in United States.

Audience size
456K
in United States
Gender
91.2%♀
8.8% male
Age
40.9
average years
Country rank
#38684
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mac Duggal

91.2% are female, 8.8% are male, average age 40.9.

Fig. 02

Gender split

91.2%
Female
8.8%
Male
Demographic split for Mac Duggal audience in United States
MetricValue
Female91.2%
Male8.8%
Average age40.9
Estimated audience size455,702
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Mac Duggal audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3915%
40-4926%
50+24%
Fig. 04

Worldwide distribution

61.5%

of the worldwide Mac Duggal audience comes from United States.

Worldwide audience distribution share by country for Mac Duggal
CountryShare
United States61.5%
Saudi Arabia8.1%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mac Duggal audience in United States is strongest.

Fig. 05

Top regions by affinity

Mac Duggal customers by region in United States
#RegionReachAffinity×
01New Jersey~20K2.04×
02New York~50K1.95×
03Louisiana~9K1.64×
04Illinois~20K1.60×
05Washington, District of Columbia~2K1.57×
06Connecticut~7K1.52×
07Alabama~9K1.42×
08Florida~40K1.37×
09Michigan~20K1.35×
10Massachusetts~10K1.34×
11Georgia~20K1.32×
12Maryland~10K1.32×
13Virginia~10K1.30×
14Mississippi~5K1.27×
15Texas~50K1.24×
16California~60K1.17×
17Pennsylvania~20K1.16×
18Rhode Island~2K1.16×
19South Carolina~7K1.12×
20North Carolina~10K1.07×
21Delaware~1K1.07×
22Tennessee~9K1.04×
23Kentucky~5K1.00×
24West Virginia~2K0.92×
25Ohio~10K0.88×
26New Hampshire~2K0.88×
27Vermont<1K0.88×
28Colorado~6K0.85×
29Minnesota~5K0.85×
30Indiana~7K0.84×
31Arkansas~3K0.84×
32Missouri~6K0.82×
33Wisconsin~5K0.82×
34Oklahoma~4K0.82×
35Nebraska~2K0.82×
36North Dakota<1K0.80×
37Arizona~7K0.79×
38Maine~1K0.76×
39Kansas~3K0.75×
40Washington~6K0.74×
41Iowa~3K0.73×
42Montana<1K0.72×
43Nevada~3K0.71×
44South Dakota<1K0.71×
45Alaska<1K0.71×
46Utah~3K0.66×
47Idaho~1K0.66×
48Oregon~3K0.63×
49Hawaii~1K0.60×
50New Mexico~1K0.58×
Fig. 06

Affinity by region

Affinity by region — Mac Duggal, United States
0.58×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mac Duggal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mac Duggal audience
#·InterestCategoryAffinity×
01BCBGMAXAZRIAFashion & Accessoires68.81×
02Snap!Music & Radio63.33×
03FarfetchShopping41.47×
04Milla JovovichMovies & TV28.58×
05Bath and BodyworksShopping25.53×
06Christina MilianMusic & Radio20.95×
07TuckernuckShopping20.48×
08Emily VanCampMovies & TV20.00×
09Rue La LaShopping19.50×
10The HivesMusic & Radio17.51×
11Manolo BlahnikFashion & Accessoires17.09×
12Pitbull (rapper)Music & Radio16.17×
13Tom FordFashion & Accessoires12.61×
14Nordstrom rackFashion & Accessoires12.27×
15Will PoulterMovies & TV11.50×
16Bergdorf GoodmanFashion & Accessoires9.28×
17Formal wearFashion & Accessoires7.41×
18Free PeopleFashion & Accessoires4.77×
19Dillard'sFashion & Accessoires4.54×
20Planet FitnessSports3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mac Duggal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mac Duggal audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.31×
IndulgenceJOY2.19×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mac Duggal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Early Adopter MentalityPOWER0.88×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mac Duggal's target market in United States?

Mac Duggal's target market in United States covers an estimated 455,702 people, concentrated in California and New York.

02

What is the gender split and age of Mac Duggal customers?

91.2% of the Mac Duggal audience are female, 8.8% are male, with an average age of 40.9 years.

03

Which brands do Mac Duggal fans like most?

Mac Duggal fans show strongest brand affinity for Bath and Bodyworks (25.53×), Snap! (63.33×), and Nordstrom rack (12.27×) over the country average.

04

Where do Mac Duggal fans live in United States?

Mac Duggal fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mac Duggal fans also like?

Beyond Mac Duggal itself, the audience over-indexes on Snap! (63.33×), Nordstrom rack (12.27×), Farfetch (41.47×), and Milla Jovovich (28.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mac Duggal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac Duggal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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