Rascasse Audience Intelligence

BCBGMAXAZRIA Target Market in United States

A data profile of the people who buy, follow and care about BCBGMAXAZRIA in United States — modelled from more than twelve digital signal sources. BCBGMAXAZRIA has an estimated audience of 402,678 people in United States.

#4294among Brand in United States#1446in Fashion & Accessoires

The average BCBGMAXAZRIA fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mac Duggal, Nordstrom rack, Macy's, with strongest over-indexing on Mac Duggal (68.81× the country average).

Demographically, the BCBGMAXAZRIA audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BCBGMAXAZRIA fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mac Duggal.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BCBGMAXAZRIA profile in United States.

Audience size
403K
in United States
Gender
85.1%♀
14.9% male
Age
38.3
average years
Country rank
#41475
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BCBGMAXAZRIA

85.1% are female, 14.9% are male, average age 38.3.

Fig. 02

Gender split

85.1%
Female
14.9%
Male
Demographic split for BCBGMAXAZRIA audience in United States
MetricValue
Female85.1%
Male14.9%
Average age38.3
Estimated audience size402,678
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the BCBGMAXAZRIA audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

51.8%

of the worldwide BCBGMAXAZRIA audience comes from United States.

Worldwide audience distribution share by country for BCBGMAXAZRIA
CountryShare
United States51.8%
Japan11.6%
Canada9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BCBGMAXAZRIA audience in United States is strongest.

Fig. 05

Top regions by affinity

BCBGMAXAZRIA customers by region in United States
#RegionReachAffinity×
01New York~50K2.32×
02New Jersey~20K2.03×
03California~80K1.74×
04Florida~40K1.62×
05Massachusetts~10K1.60×
06Washington, District of Columbia~2K1.56×
07Connecticut~6K1.54×
08Illinois~20K1.53×
09Maryland~10K1.46×
10Nevada~6K1.45×
11Texas~40K1.28×
12Washington~10K1.19×
13Virginia~10K1.18×
14Georgia~10K1.15×
15Michigan~10K1.12×
16Arizona~9K1.06×
17Louisiana~5K1.05×
18Hawaii~2K1.05×
19Pennsylvania~10K1.04×
20Rhode Island~1K0.98×
21Colorado~6K0.97×
22Oregon~5K0.97×
23New Mexico~2K0.96×
24Minnesota~6K0.95×
25Alabama~5K0.92×
26New Hampshire~1K0.92×
27Delaware~1K0.92×
28Vermont<1K0.92×
29Mississippi~3K0.90×
30Ohio~10K0.87×
31Oklahoma~4K0.87×
32Alaska<1K0.87×
33Tennessee~7K0.86×
34North Dakota<1K0.85×
35South Carolina~5K0.84×
36North Carolina~10K0.83×
37South Dakota<1K0.83×
38Montana<1K0.82×
39Kansas~3K0.81×
40Maine~1K0.81×
41Indiana~6K0.80×
42Arkansas~3K0.80×
43Idaho~2K0.78×
44West Virginia~1K0.78×
45Missouri~5K0.77×
46Wisconsin~5K0.77×
47Utah~3K0.76×
48Kentucky~4K0.75×
49Nebraska~2K0.74×
50Iowa~2K0.69×
Fig. 06

Affinity by region

Affinity by region — BCBGMAXAZRIA, United States
0.69×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BCBGMAXAZRIA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BCBGMAXAZRIA audience
#·InterestCategoryAffinity×
01Karen MillenFashion & Accessoires76.41×
02Mac DuggalFashion & Accessoires68.81×
03Wolf & BadgerShopping44.77×
04Christina MilianMusic & Radio20.08×
05TuckernuckShopping18.28×
06Manolo BlahnikFashion & Accessoires18.17×
07Milla JovovichMovies & TV18.07×
08Timberland BootsFashion & Accessoires16.86×
09The RealRealFashion & Accessoires16.11×
10Carolina Herrera (fashion designer)Fashion & Accessoires15.77×
11Fifth AvenueTravel & Leisure13.70×
12Brooke ShieldsMovies & TV10.42×
13Polo Ralph LaurenFashion & Accessoires9.86×
14J.Crew FactoryShopping9.35×
15Spirit HalloweenKids & Family6.69×
16Nordstrom rackFashion & Accessoires6.14×
17QueensTravel & Leisure5.98×
18Macy'sShopping4.47×
19ManhattanTravel & Leisure4.22×
20GodPolitics & Society2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BCBGMAXAZRIA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BCBGMAXAZRIA audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.30×
Design AffinityPREMIUM2.73×
Quality AwarenessPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BCBGMAXAZRIA audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
SpiritualityBALANCE0.73×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BCBGMAXAZRIA's target market in United States?

BCBGMAXAZRIA's target market in United States covers an estimated 402,678 people, concentrated in California and New York.

02

What is the gender split and age of BCBGMAXAZRIA customers?

85.1% of the BCBGMAXAZRIA audience are female, 14.9% are male, with an average age of 38.3 years.

03

Which brands do BCBGMAXAZRIA fans like most?

BCBGMAXAZRIA fans show strongest brand affinity for Mac Duggal (68.81×), Nordstrom rack (6.14×), and Macy's (4.47×) over the country average.

04

Where do BCBGMAXAZRIA fans live in United States?

BCBGMAXAZRIA fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BCBGMAXAZRIA fans also like?

Beyond BCBGMAXAZRIA itself, the audience over-indexes on Nordstrom rack (6.14×), Macy's (4.47×), Fifth Avenue (13.7×), and Karen Millen (76.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See BCBGMAXAZRIA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BCBGMAXAZRIA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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