BCBGMAXAZRIA Audience in United States

BCBGMAXAZRIA logo

BCBGMAXAZRIA has an estimated audience of 406,445 people in United States. 85.1% are female, 14.9% are male, average age 38.3. Top regions: California, New York, Texas. Top brand affinities: Mac Duggal, Yahoo!ショッピング, Nordstrom rack, Macy's, Karen Millen.

The average BCBGMAXAZRIA fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mac Duggal, Yahoo!ショッピング, Nordstrom rack, with strongest over-indexing on Mac Duggal (68.81× the country average). Demographically, the BCBGMAXAZRIA audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of BCBGMAXAZRIA fans

Demographic split for BCBGMAXAZRIA audience in United States
MetricValue
Female85.1%
Male14.9%
Average age38.3
Estimated audience size406,445

Audience persona

The typical BCBGMAXAZRIA fan in United States is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Mac Duggal.

Top regions in United States

Top regions ranked by reach for BCBGMAXAZRIA in United States
RegionReachAffinity
California84,9921.9×
New York57,2542.52×
Texas48,9791.4×
Florida46,8631.7×
New Jersey23,4302.27×
Illinois22,2331.64×
Georgia15,5951.25×
Pennsylvania14,9101.09×
Massachusetts13,5361.69×
Michigan12,3511.16×
Virginia11,8451.2×
Maryland11,0581.58×
Ohio10,7120.86×
North Carolina9,8580.81×
Washington9,5511.17×
Arizona8,6561.04×
Connecticut6,8061.67×
Tennessee6,7100.82×
Colorado6,3450.99×
Nevada6,1971.58×
Indiana5,5590.75×
Minnesota5,4400.93×
Louisiana5,1990.99×
South Carolina5,0050.82×
Alabama4,8760.86×
Missouri4,6260.71×
Oregon4,4820.96×
Wisconsin4,4410.73×
Oklahoma3,7910.84×
Kentucky3,5450.7×
Mississippi2,7270.81×
Kansas2,2460.7×
Arkansas2,2100.66×
Utah2,1350.59×
Washington, District of Columbia2,0291.66×
New Mexico1,9950.98×
Hawaii1,8271.05×
Iowa1,7060.51×
New Hampshire1,3360.83×
Rhode Island1,1040.85×
Idaho1,0650.52×
Nebraska9590.47×
West Virginia9550.5×
Delaware9370.84×
Maine7880.54×
Montana4860.43×
Vermont4650.65×
Alaska4310.5×
North Dakota3920.47×
South Dakota3560.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BCBGMAXAZRIA audience
BrandAffinityCategory
Mac Duggal68.81×Fashion & Accessoires
Yahoo!ショッピング5.98×
Nordstrom rack6.14×Fashion & Accessoires
Macy's4.47×Shopping
Karen Millen76.41×Fashion & Accessoires
Fifth Avenue13.7×Travel & Leisure
Spirit Halloween6.69×Kids & Family
Milla Jovovich18.07×Movies & TV
The RealReal16.11×Fashion & Accessoires
Queens5.98×Travel & Leisure
Wolf & Badger44.77×Shopping
Manolo Blahnik18.17×Fashion & Accessoires
Timberland Boots16.86×Fashion & Accessoires
Tuckernuck18.28×Shopping
J.Crew Factory9.35×Shopping
Christina Milian20.08×Music & Radio
Manhattan4.22×Travel & Leisure
Carolina Herrera (fashion designer)15.77×Fashion & Accessoires
God2.94×Politics & Society
Brooke Shields10.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BCBGMAXAZRIA audience
TraitClusterScore
Design AffinityPREMIUM3.33
Luxury OrientationPREMIUM2.61
IndulgenceJOY2.17
Quality AwarenessPREMIUM2.02
Pet OwnershipJOY1.76
CreativityOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for BCBGMAXAZRIA
CountryShare
United States52.2%
Japan11.6%
Canada9.4%

See BCBGMAXAZRIA audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does BCBGMAXAZRIA have in United States?

BCBGMAXAZRIA has an estimated audience of 406,445 people in United States, concentrated in California and New York.

What is the gender split and age of BCBGMAXAZRIA fans?

85.1% of BCBGMAXAZRIA fans are female, 14.9% are male, with an average age of 38.3 years.

Which brands do BCBGMAXAZRIA fans like most?

BCBGMAXAZRIA fans show strongest brand affinity for Mac Duggal (68.81×), Yahoo!ショッピング (5.98×), and Nordstrom rack (6.14×) over the country average.

Where do BCBGMAXAZRIA fans live in United States?

BCBGMAXAZRIA fans in United States are most concentrated in California (reach 84,992), New York (reach 57,254), and Texas (reach 48,979). These three regions account for the largest share of the active audience.

What other brands do BCBGMAXAZRIA fans also like?

Beyond BCBGMAXAZRIA itself, the audience over-indexes on Yahoo!ショッピング (5.98×), Nordstrom rack (6.14×), Macy's (4.47×), and Karen Millen (76.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BCBGMAXAZRIA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.