Wolf & Badger Audience in United States

Wolf & Badger logo

Wolf & Badger has an estimated audience of 398,805 people in United States. 84.4% are female, 15.6% are male, average age 41.1. Top regions: New York, California, Texas. Top brand affinities: Home equity, Janitor, Product design, Natural rubber, Fairy godmother.

The average Wolf & Badger fan in United States is 41.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Home equity, Janitor, Product design, with strongest over-indexing on Home equity (7.16× the country average). Demographically, the Wolf & Badger audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Wolf & Badger fans

Demographic split for Wolf & Badger audience in United States
MetricValue
Female84.4%
Male15.6%
Average age41.1
Estimated audience size398,805

Audience persona

The typical Wolf & Badger fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Wolf & Badger in United States
RegionReachAffinity
New York122,7005.51×
California73,0781.67×
Texas29,0650.85×
Florida23,1870.86×
New Jersey17,8591.76×
Illinois15,0191.13×
Georgia12,6421.03×
Pennsylvania11,6380.87×
Massachusetts10,4291.33×
Virginia9,1150.94×
North Carolina9,0790.76×
Maryland8,3591.22×
Ohio8,3460.68×
Washington8,3231.04×
Michigan7,3570.71×
Alabama6,6221.19×
Tennessee5,8230.73×
Colorado5,7800.92×
South Carolina4,6250.77×
Minnesota4,5380.79×
Connecticut4,4211.11×
Oregon4,4140.97×
Missouri4,0910.64×
Arizona4,0620.5×
Louisiana3,9400.77×
Indiana3,4740.48×
Wisconsin2,9270.49×
Nevada2,6830.7×
Washington, District of Columbia2,6142.18×
Kentucky2,5260.51×
Arkansas2,2960.7×
Utah2,2340.63×
Oklahoma2,1390.48×
Mississippi1,6000.49×
Maine1,5351.07×
Kansas1,5020.48×
Nebraska1,3120.66×
Rhode Island1,2941.02×
New Hampshire1,2560.8×
Iowa1,2470.38×
West Virginia1,2190.66×
Alaska1,2171.43×
Montana1,1491.04×
Idaho1,1260.56×
Hawaii1,0760.63×
Wyoming1,0691.81×
New Mexico1,0600.53×
South Dakota1,0471.14×
North Dakota1,0191.24×
Vermont9541.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wolf & Badger audience
BrandAffinityCategory
Home equity7.16×Home & Garden
Janitor9.71×Home & Garden
Product design2.6×Business & Career
Natural rubber2.57×Cars & Mobility
Fairy godmother9.18×Literature
Elsword19.88×Games
Gilt.com8.48×Shopping
JDSU3.06×Business & Career
Bank account2.1×Business & Career
Mothercare2.71×Kids & Family
New York Harbor10.82×Travel & Leisure
edureka28.91×Business & Career
Iowa Lottery8.19×Games
Sub Zero (Official)7.11×Literature
Urban horticulture2.47×Home & Garden
Neiva, Huila9.51×Travel & Leisure
Highland games6×Sports
Jersey (fabric)14.21×Fashion & Accessoires
Iron Man (film)2.95×Movies & TV
Charlamagne Tha God5.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wolf & Badger audience
TraitClusterScore
Design AffinityPREMIUM4.54
SustainabilityBALANCE3.34
Luxury OrientationPREMIUM2.78
Quality AwarenessPREMIUM2.24
CreativityOPEN1.83
IndulgenceJOY1.55

Worldwide distribution

Worldwide audience distribution share by country for Wolf & Badger
CountryShare
United Kingdom56.6%
United States33.4%
Germany3.9%

See Wolf & Badger audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Wolf & Badger have in United States?

Wolf & Badger has an estimated audience of 398,805 people in United States, concentrated in New York and California.

What is the gender split and age of Wolf & Badger fans?

84.4% of Wolf & Badger fans are female, 15.6% are male, with an average age of 41.1 years.

Which brands do Wolf & Badger fans like most?

Wolf & Badger fans show strongest brand affinity for Home equity (7.16×), Janitor (9.71×), and Product design (2.6×) over the country average.

Where do Wolf & Badger fans live in United States?

Wolf & Badger fans in United States are most concentrated in New York (reach 122,700), California (reach 73,078), and Texas (reach 29,065). These three regions account for the largest share of the active audience.

What other brands do Wolf & Badger fans also like?

Beyond Wolf & Badger itself, the audience over-indexes on Janitor (9.71×), Product design (2.6×), Natural rubber (2.57×), and Fairy godmother (9.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wolf & Badger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.