A data profile of the people who buy, follow and care about Israel in Brazil — modelled from more than twelve digital signal sources. Israel has an estimated audience of 3,782,751 people in Brazil.
The average Israel fan in Brazil is 43.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Jerusalem, Hebrew language, Michael Douglas, with strongest over-indexing on Jerusalem (6.24× the country average).
Demographically, the Israel audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Israel fan in Brazil is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Jerusalem.
The key figures that characterise the Israel profile in Brazil.
58.3% are female, 41.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.7 |
| Estimated audience size | 3,782,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Israel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 5.6% |
| Israel | 5.0% |
Where the Israel audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.22× | |
| 02 | Rondônia | ~40K | 1.17× | |
| 03 | Espírito Santo | ~90K | 1.12× | |
| 04 | Amazonas | ~70K | 1.12× | |
| 05 | Minas Gerais | ~400K | 1.11× | |
| 06 | Piauí | ~60K | 1.09× | |
| 07 | Pernambuco | ~200K | 1.08× | |
| 08 | Paraíba | ~80K | 1.07× | |
| 09 | Maranhão | ~100K | 1.02× | |
| 10 | Sergipe | ~40K | 1.02× | |
| 11 | Paraná | ~200K | 1.01× | |
| 12 | Acre | ~10K | 1.01× | |
| 13 | Santa Catarina | ~200K | 1.00× | |
| 14 | Goiás | ~100K | 1.00× | |
| 15 | Federal District | ~60K | 1.00× | |
| 16 | Rio Grande do Norte | ~60K | 0.99× | |
| 17 | Mato Grosso do Sul | ~50K | 0.97× | |
| 18 | Rio de Janeiro | ~300K | 0.96× | |
| 19 | São Paulo | ~900K | 0.94× | |
| 20 | Alagoas | ~50K | 0.93× | |
| 21 | Ceará | ~200K | 0.92× | |
| 22 | Mato Grosso | ~60K | 0.92× | |
| 23 | Bahia | ~200K | 0.91× | |
| 24 | Tocantins | ~20K | 0.91× | |
| 25 | Pará | ~100K | 0.89× | |
| 26 | Roraima | ~9K | 0.89× | |
| 27 | Amapá | ~10K | 0.76× |
The strongest cross-interests of the Israel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brandon Routh | Movies & TV | 11.16× | ||
| 02 | Michael Douglas | Movies & TV | 8.75× | ||
| 03 | Naomi Scott | Movies & TV | 7.57× | ||
| 04 | Jerusalem | Travel & Leisure | 6.24× | ||
| 05 | Hebrew language | Politics & Society | 4.99× | ||
| 06 | Syria | Travel & Leisure | 4.94× | ||
| 07 | Biblical Hebrew | Politics & Society | 4.02× | ||
| 08 | Nazareth | Travel & Leisure | 3.04× | ||
| 09 | Deus (band) | Music & Radio | 2.26× | ||
| 10 | Vocal music | Music & Radio | 2.11× | ||
| 11 | PCI Concursos | Shopping | 1.75× | ||
| 12 | Bookselling | Literature | 1.62× | ||
| 13 | Family law | Kids & Family | 1.59× | ||
| 14 | Administrative law | Politics & Society | 1.58× | ||
| 15 | Court | Business & Career | 1.57× | ||
| 16 | Judge | Business & Career | 1.56× | ||
| 17 | JusBrasil | Internet & Social Media | 1.55× | ||
| 18 | Self-love | Health | 1.55× | ||
| 19 | Leadership | Business & Career | 1.54× | ||
| 20 | Paris Saint-Germain | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.15× | |
| DIY Mentality | THRILL | 1.10× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.88× |
Israel has an estimated audience of 3,782,751 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.3% of Israel fans are female, 41.7% are male, with an average age of 43.7 years.
Israel fans show strongest brand affinity for Jerusalem (6.24×), Hebrew language (4.99×), and Michael Douglas (8.75×) over the country average.
Israel fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Israel itself, the audience over-indexes on Hebrew language (4.99×), Michael Douglas (8.75×), Brandon Routh (11.16×), and Paris Saint-Germain (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Israel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.