A data profile of the people who buy, follow and care about Judge in Brazil — modelled from more than twelve digital signal sources. Judge has an estimated audience of 6,653,056 people in Brazil.
Judge has an estimated audience of 6,653,056 people in Brazil. 56.4% are female, 43.6% are male, average age 37.4. Top brand affinities: PCI Concursos, Riachuelo, Galinha Pintadinha, Accounting, Smart Fit.
Top brand affinities include PCI Concursos, Riachuelo, Galinha Pintadinha, with strongest over-indexing on PCI Concursos (1.93× the country average).
Demographically, the Judge audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Judge fan in Brazil is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for PCI Concursos.
The key figures that characterise the Judge profile in Brazil.
56.4% are female, 43.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.4 |
| Estimated audience size | 6,653,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Judge audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 12.0% |
| India | 5.9% |
The strongest cross-interests of the Judge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 2.35× | ||
| 02 | Crime fiction | Literature | 2.12× | ||
| 03 | PCI Concursos | Shopping | 1.93× | ||
| 04 | Ana Maria Braga | Movies & TV | 1.80× | ||
| 05 | CVC Viagens | Travel & Leisure | 1.77× | ||
| 06 | Catho | Business & Career | 1.71× | ||
| 07 | Galinha Pintadinha | Movies & TV | 1.68× | ||
| 08 | XP Investimentos | Business & Career | 1.67× | ||
| 09 | Smart Fit | Sports | 1.66× | ||
| 10 | Piano | Music & Radio | 1.65× | ||
| 11 | Riachuelo | Shopping | 1.59× | ||
| 12 | Via Marte | Shopping | 1.59× | ||
| 13 | Accounting | Business & Career | 1.57× | ||
| 14 | Goiás Esporte Clube | Sports | 1.57× | ||
| 15 | Silvio Santos | Business & Career | 1.56× | ||
| 16 | Israel | Travel & Leisure | 1.56× | ||
| 17 | Beleza na Web | Shopping | 1.55× | ||
| 18 | Pedicure | Beauty & Wellness | 1.52× | ||
| 19 | Luan Santana | Music & Radio | 1.52× | ||
| 20 | Nail art | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.08× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Judge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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