Steampunk Audience in United States

Steampunk has an estimated audience of 3,141,905 people in United States. 52.5% are female, 47.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Moto Guzzi, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Steampunk fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Moto Guzzi, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Moto Guzzi (53.57× the country average). Demographically, the Steampunk audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Steampunk fans

Demographic split for Steampunk audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.7
Estimated audience size3,141,905

Audience persona

The typical Steampunk fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Steampunk in United States
RegionReachAffinity
California408,4391.18×
Texas302,1861.12×
Florida252,9391.19×
New York160,9970.92×
Illinois108,6371.04×
Pennsylvania102,4090.97×
Georgia98,7771.02×
North Carolina96,4611.02×
Ohio94,6430.98×
Michigan85,3111.04×
Virginia84,5091.1×
Arizona76,7741.2×
New Jersey76,6080.96×
Washington71,4771.13×
Tennessee62,3750.99×
Massachusetts60,2800.97×
Indiana58,6591.02×
Missouri57,8941.14×
Maryland56,4491.04×
Colorado53,3751.08×
Wisconsin47,7561.01×
South Carolina44,3990.94×
Alabama43,7501×
Minnesota42,8970.95×
Kentucky40,1771.02×
Louisiana39,9830.99×
Oklahoma38,2721.1×
Oregon36,7411.02×
Nevada34,9131.15×
Utah32,2391.15×
Connecticut29,9080.95×
Arkansas28,3731.1×
Kansas26,1731.06×
Iowa23,0930.89×
Mississippi22,3740.86×
New Mexico17,3311.1×
Idaho16,6931.06×
Nebraska13,8760.88×
West Virginia13,7890.94×
Hawaii13,7811.02×
New Hampshire11,2870.91×
Maine10,7350.95×
Rhode Island8,7530.88×
Montana7,9090.91×
Washington, District of Columbia7,4990.79×
Delaware7,1150.82×
Alaska6,8651.02×
South Dakota6,6490.92×
North Dakota5,1690.8×
Vermont4,7430.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steampunk audience
BrandAffinityCategory
Moto Guzzi53.57×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.05×Sports
Superman2.45×Movies & TV
Diaper bag5.2×Kids & Family
Anime and manga fandom4.5×Literature
Charles, Prince of Wales18.87×Politics & Society
Gothic fashion6.13×Fashion & Accessoires
Bass guitar3.07×Music & Radio
Millie Bobby Brown4.11×Movies & TV
Goth subculture6.11×Fashion & Accessoires
Hobby Lobby2.07×Home & Garden
Metaphysics3.06×Business & Career
Musical instrument2.28×Music & Radio
Clarinet4.82×Music & Radio
Contemporary art3.09×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steampunk audience
TraitClusterScore
ExtroversionTHRILL1.91
LGBTQ+ IdentityOPEN1.8
PatriotismCONSERVATISM1.75
TraditionCONSERVATISM1.53
Urban LifestyleOPEN1.39
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Steampunk
CountryShare
United States36.4%
United Kingdom9.5%
Germany6.6%

See Steampunk audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Steampunk have in United States?

Steampunk has an estimated audience of 3,141,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Steampunk fans?

52.5% of Steampunk fans are female, 47.5% are male, with an average age of 37.7 years.

Which brands do Steampunk fans like most?

Steampunk fans show strongest brand affinity for Moto Guzzi (53.57×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Steampunk fans live in United States?

Steampunk fans in United States are most concentrated in California (reach 408,439), Texas (reach 302,186), and Florida (reach 252,939). These three regions account for the largest share of the active audience.

What other brands do Steampunk fans also like?

Beyond Steampunk itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steampunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.