Steampunk Audience in Germany
Steampunk has an estimated audience of 570,441 people in Germany. 51.3% are female, 48.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Winona Ryder, Steampunk fashion, Kurt Cobain, Anime convention.
The average Steampunk fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Winona Ryder, Steampunk fashion, with strongest over-indexing on JACK & JONES (48.72× the country average). Demographically, the Steampunk audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Steampunk fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.7 |
| Estimated audience size | 570,441 |
Audience persona
The typical Steampunk fan in Germany is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,884 | 1.23× |
| Bayern | 90,948 | 0.99× |
| Baden-Württemberg | 76,817 | 0.99× |
| Niedersachsen | 55,832 | 1.01× |
| Hessen | 42,978 | 0.99× |
| Sachsen | 37,464 | 1.34× |
| Rheinland-Pfalz | 32,756 | 1.15× |
| Berlin | 23,413 | 0.92× |
| Schleswig-Holstein | 17,457 | 0.85× |
| Brandenburg | 16,462 | 0.93× |
| Sachsen-Anhalt | 13,127 | 0.89× |
| Thüringen | 12,762 | 0.88× |
| Hamburg | 11,246 | 0.87× |
| Saarland | 9,242 | 1.32× |
| Mecklenburg-Vorpommern | 7,955 | 0.73× |
| Bremen | 4,477 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 48.72× | Fashion & Accessoires |
| Winona Ryder | 11.95× | Movies & TV |
| Steampunk fashion | 76.85× | Fashion & Accessoires |
| Kurt Cobain | 11.88× | Music & Radio |
| Anime convention | 5.42× | Literature |
| Harry Potter | 2.03× | Movies & TV |
| Smallville | 10.07× | Movies & TV |
| Batman | 2.59× | Movies & TV |
| Bulova | 31.08× | Fashion & Accessoires |
| Anime and manga fandom | 3.92× | Literature |
| Erasure | 20× | Music & Radio |
| Ryanair | 2.34× | Travel & Leisure |
| Bookselling | 3.61× | Literature |
| Jigsaw puzzle | 8.23× | Games |
| Goth subculture | 7.91× | Fashion & Accessoires |
| Charity shop | 5.16× | Fashion & Accessoires |
| Pets | 1.59× | Pets & Animals |
| Ghostbusters (franchise) | 9.95× | Movies & TV |
| Robert Redford | 3.54× | Movies & TV |
| Hugendubel | 3.36× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.03 |
| Tradition | CONSERVATISM | 1.87 |
| Community Orientation | OPEN | 1.84 |
| Sports Activity | POWER | 1.64 |
| Pet Ownership | JOY | 1.56 |
| Early Adopter Mentality | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 9.5% |
| Germany | 6.6% |
See Steampunk audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Steampunk have in Germany?
Steampunk has an estimated audience of 570,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steampunk fans?
51.3% of Steampunk fans are female, 48.7% are male, with an average age of 39.7 years.
Which brands do Steampunk fans like most?
Steampunk fans show strongest brand affinity for JACK & JONES (48.72×), Winona Ryder (11.95×), and Steampunk fashion (76.85×) over the country average.
Where do Steampunk fans live in Germany?
Steampunk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,884), Bayern (reach 90,948), and Baden-Württemberg (reach 76,817). These three regions account for the largest share of the active audience.
What other brands do Steampunk fans also like?
Beyond Steampunk itself, the audience over-indexes on Winona Ryder (11.95×), Steampunk fashion (76.85×), Kurt Cobain (11.88×), and Anime convention (5.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steampunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.