Rascasse Audience Intelligence

Jigsaw puzzle Audience in Germany

A data profile of the people who buy, follow and care about Jigsaw puzzle in Germany — modelled from more than twelve digital signal sources. Jigsaw puzzle has an estimated audience of 1,057,798 people in Germany.

#28among Video game in Germany#43among Video / Board Game in Germany#140in Games

The average Jigsaw puzzle fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Peppa Pig, Snow White, with strongest over-indexing on Harry Potter (2.5× the country average).

Demographically, the Jigsaw puzzle audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jigsaw puzzle fan in Germany is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Harry Potter.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jigsaw puzzle profile in Germany.

Audience size
1.1M
in Germany
Gender
65.3%♀
34.7% male
Age
39.4
average years
Country rank
#6211
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jigsaw puzzle fans

65.3% are female, 34.7% are male, average age 39.4.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Jigsaw puzzle audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age39.4
Estimated audience size1,057,798
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Jigsaw puzzle audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Jigsaw puzzle audience comes from Germany.

Worldwide audience distribution share by country for Jigsaw puzzle
CountryShare
United States23.0%
Germany9.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jigsaw puzzle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jigsaw puzzle fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.44×
02Niedersachsen~100K1.09×
03Rheinland-Pfalz~60K1.08×
04Baden-Württemberg~200K1.06×
05Bayern~200K1.05×
06Schleswig-Holstein~40K1.03×
07Nordrhein-Westfalen~200K1.02×
08Sachsen~50K0.98×
09Saarland~10K0.97×
10Bremen~9K0.97×
11Mecklenburg-Vorpommern~20K0.96×
12Brandenburg~30K0.95×
13Thüringen~30K0.94×
14Sachsen-Anhalt~30K0.93×
15Hamburg~20K0.89×
16Berlin~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Jigsaw puzzle, Germany
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jigsaw puzzle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jigsaw puzzle audience
#·InterestCategoryAffinity×
01Snow WhiteMovies & TV10.46×
02Peppa PigKids & Family8.48×
03Hello KittyKids & Family7.53×
04Disney PrincessKids & Family6.66×
05GameduellGames6.62×
06HasbroKids & Family6.51×
07MattelKids & Family6.45×
08Disney ChannelMovies & TV6.21×
09NickelodeonMovies & TV5.13×
10BTSMusic & Radio4.41×
11Black catPets & Animals3.96×
12CrunchyrollGames3.64×
13Harry PotterMovies & TV2.50×
14TwitchGames1.95×
15Sydney SweeneyMovies & TV1.90×
16HugendubelShopping1.90×
17Game of ThronesMovies & TV1.83×
18Arts and musicArts & Culture1.69×
19RossmannShopping1.68×
20TK MaxxShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jigsaw puzzle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jigsaw puzzle audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
Pet OwnershipJOY1.32×
IndividualismJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jigsaw puzzle audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Quality AwarenessPREMIUM0.86×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jigsaw puzzle have in Germany?

Jigsaw puzzle has an estimated audience of 1,057,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jigsaw puzzle fans?

65.3% of Jigsaw puzzle fans are female, 34.7% are male, with an average age of 39.4 years.

03

Which brands do Jigsaw puzzle fans like most?

Jigsaw puzzle fans show strongest brand affinity for Harry Potter (2.5×), Peppa Pig (8.48×), and Snow White (10.46×) over the country average.

04

Where do Jigsaw puzzle fans live in Germany?

Jigsaw puzzle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jigsaw puzzle fans also like?

Beyond Jigsaw puzzle itself, the audience over-indexes on Peppa Pig (8.48×), Snow White (10.46×), Arts and music (1.69×), and Disney Princess (6.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Jigsaw puzzle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jigsaw puzzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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