Jigsaw puzzle Audience in Germany
Jigsaw puzzle has an estimated audience of 1,042,236 people in Germany. 65.3% are female, 34.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Snow White, Peppa Pig, Arts and music, Euphoria.
The average Jigsaw puzzle fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Snow White, Peppa Pig, with strongest over-indexing on Harry Potter (2.5× the country average). Demographically, the Jigsaw puzzle audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Jigsaw puzzle fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 39.4 |
| Estimated audience size | 1,042,236 |
Audience persona
The typical Jigsaw puzzle fan in Germany is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,046 | 1× |
| Bayern | 182,664 | 1.07× |
| Baden-Württemberg | 154,318 | 1.07× |
| Hessen | 133,461 | 1.66× |
| Niedersachsen | 110,769 | 1.08× |
| Rheinland-Pfalz | 53,884 | 1.02× |
| Sachsen | 53,037 | 1.02× |
| Berlin | 40,856 | 0.86× |
| Schleswig-Holstein | 37,266 | 0.98× |
| Brandenburg | 32,192 | 0.98× |
| Thüringen | 24,758 | 0.92× |
| Sachsen-Anhalt | 23,661 | 0.86× |
| Hamburg | 19,918 | 0.83× |
| Mecklenburg-Vorpommern | 17,232 | 0.85× |
| Saarland | 11,879 | 0.91× |
| Bremen | 7,878 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.5× | Movies & TV |
| Snow White | 10.46× | Movies & TV |
| Peppa Pig | 8.48× | Kids & Family |
| Arts and music | 1.69× | Arts & Culture |
| Euphoria | 2.3× | Movies & TV |
| Disney Princess | 6.66× | Kids & Family |
| Black cat | 3.96× | Pets & Animals |
| Gameduell | 6.62× | Games |
| Hello Kitty | 7.53× | Kids & Family |
| Disney Channel | 6.21× | Movies & TV |
| Nickelodeon | 5.13× | Movies & TV |
| Rossmann | 1.68× | Shopping |
| Hasbro | 6.51× | Kids & Family |
| Mattel | 6.45× | Kids & Family |
| Game of Thrones | 1.83× | Movies & TV |
| Crunchyroll | 3.64× | Games |
| Labubu | 3.35× | Kids & Family |
| TK Maxx | 1.58× | Shopping |
| Twitch | 1.95× | Games |
| BTS | 4.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.05 |
| Sports Activity | POWER | 0.99 |
| Tradition | CONSERVATISM | 0.99 |
| Creativity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.8% |
| United Kingdom | 6.3% |
See Jigsaw puzzle audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Jigsaw puzzle have in Germany?
Jigsaw puzzle has an estimated audience of 1,042,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jigsaw puzzle fans?
65.3% of Jigsaw puzzle fans are female, 34.7% are male, with an average age of 39.4 years.
Which brands do Jigsaw puzzle fans like most?
Jigsaw puzzle fans show strongest brand affinity for Harry Potter (2.5×), Snow White (10.46×), and Peppa Pig (8.48×) over the country average.
Where do Jigsaw puzzle fans live in Germany?
Jigsaw puzzle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,046), Bayern (reach 182,664), and Baden-Württemberg (reach 154,318). These three regions account for the largest share of the active audience.
What other brands do Jigsaw puzzle fans also like?
Beyond Jigsaw puzzle itself, the audience over-indexes on Snow White (10.46×), Peppa Pig (8.48×), Arts and music (1.69×), and Euphoria (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jigsaw puzzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.