Jigsaw puzzle Audience in United States
Jigsaw puzzle has an estimated audience of 2,460,984 people in United States. 66.4% are female, 33.6% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Sudoku, Christmas tree, Logic puzzles, Toy block, Freeware.
The average Jigsaw puzzle fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sudoku, Christmas tree, Logic puzzles, with strongest over-indexing on Sudoku (6.5× the country average). Demographically, the Jigsaw puzzle audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Jigsaw puzzle fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 36.8 |
| Estimated audience size | 2,460,984 |
Audience persona
The typical Jigsaw puzzle fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Sudoku.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 231,494 | 0.86× |
| Texas | 208,199 | 0.98× |
| Florida | 142,659 | 0.86× |
| New York | 124,545 | 0.91× |
| Pennsylvania | 88,648 | 1.07× |
| Illinois | 80,647 | 0.98× |
| Ohio | 78,606 | 1.04× |
| North Carolina | 78,430 | 1.06× |
| Michigan | 65,980 | 1.03× |
| Georgia | 64,317 | 0.85× |
| Virginia | 58,337 | 0.97× |
| New Jersey | 54,835 | 0.88× |
| Massachusetts | 51,352 | 1.06× |
| Washington | 51,215 | 1.04× |
| Indiana | 51,044 | 1.14× |
| Tennessee | 48,416 | 0.98× |
| Missouri | 47,173 | 1.19× |
| Wisconsin | 46,313 | 1.25× |
| Minnesota | 45,438 | 1.29× |
| Arizona | 44,073 | 0.88× |
| South Carolina | 37,637 | 1.02× |
| Maryland | 36,503 | 0.86× |
| Louisiana | 35,022 | 1.1× |
| Colorado | 34,600 | 0.89× |
| Oklahoma | 32,515 | 1.19× |
| Kentucky | 32,047 | 1.04× |
| Alabama | 31,449 | 0.91× |
| Oregon | 30,357 | 1.08× |
| Iowa | 25,171 | 1.24× |
| Arkansas | 23,529 | 1.16× |
| Kansas | 23,464 | 1.21× |
| Connecticut | 23,090 | 0.94× |
| Mississippi | 21,753 | 1.07× |
| Utah | 21,060 | 0.96× |
| Nebraska | 17,496 | 1.42× |
| Nevada | 16,338 | 0.69× |
| Idaho | 12,595 | 1.02× |
| New Mexico | 11,154 | 0.9× |
| New Hampshire | 10,228 | 1.05× |
| West Virginia | 9,952 | 0.87× |
| Maine | 9,439 | 1.07× |
| Hawaii | 7,529 | 0.71× |
| North Dakota | 7,179 | 1.42× |
| Rhode Island | 7,144 | 0.91× |
| Montana | 6,547 | 0.96× |
| South Dakota | 6,094 | 1.07× |
| Delaware | 6,093 | 0.9× |
| Washington, District of Columbia | 5,340 | 0.72× |
| Vermont | 4,986 | 1.15× |
| Alaska | 3,386 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sudoku | 6.5× | Games |
| Christmas tree | 2.55× | Kids & Family |
| Logic puzzles | 9.94× | Games |
| Toy block | 8.58× | |
| Freeware | 2.06× | Technology & Electronics |
| Brain teaser | 4.93× | Business & Career |
| Fabric (club) | 2.53× | Music & Radio |
| FreeCell | 7.47× | Games |
| Puzzle video games | 1.67× | Games |
| Candy Crush Saga | 2.78× | Games |
| Lego | 1.79× | Kids & Family |
| Mahjong | 5.47× | Games |
| Board games | 1.68× | Games |
| Real-time strategy | 2.04× | Games |
| Crossword | 1.86× | Games |
| Casual game | 2.55× | Games |
| Ravensburger | 13.63× | Kids & Family |
| Words with Friends | 4.63× | Games |
| Georgie & Mandy's First Marriage | 1.53× | Movies & TV |
| Crazy Games | 1.84× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.17 |
| Creativity | OPEN | 1.1 |
| Quality Awareness | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 0.99 |
| Price Sensitivity | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.8% |
| United Kingdom | 6.3% |
See Jigsaw puzzle audiences in other countries
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Frequently asked questions
How many fans does Jigsaw puzzle have in United States?
Jigsaw puzzle has an estimated audience of 2,460,984 people in United States, concentrated in California and Texas.
What is the gender split and age of Jigsaw puzzle fans?
66.4% of Jigsaw puzzle fans are female, 33.6% are male, with an average age of 36.8 years.
Which brands do Jigsaw puzzle fans like most?
Jigsaw puzzle fans show strongest brand affinity for Sudoku (6.5×), Christmas tree (2.55×), and Logic puzzles (9.94×) over the country average.
Where do Jigsaw puzzle fans live in United States?
Jigsaw puzzle fans in United States are most concentrated in California (reach 231,494), Texas (reach 208,199), and Florida (reach 142,659). These three regions account for the largest share of the active audience.
What other brands do Jigsaw puzzle fans also like?
Beyond Jigsaw puzzle itself, the audience over-indexes on Christmas tree (2.55×), Logic puzzles (9.94×), Toy block (8.58×), and Freeware (2.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jigsaw puzzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.