Rascasse Audience Intelligence

Jigsaw puzzle Audience in United States

A data profile of the people who buy, follow and care about Jigsaw puzzle in United States — modelled from more than twelve digital signal sources. Jigsaw puzzle has an estimated audience of 2,464,764 people in United States.

#70among Video game in United States#101among Video / Board Game in United States#247in Games

The average Jigsaw puzzle fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sudoku, Christmas tree, Logic puzzles, with strongest over-indexing on Sudoku (6.5× the country average).

Demographically, the Jigsaw puzzle audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jigsaw puzzle fan in United States is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Sudoku.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jigsaw puzzle profile in United States.

Audience size
2.5M
in United States
Gender
66.4%♀
33.6% male
Age
36.8
average years
Country rank
#12041
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jigsaw puzzle fans

66.4% are female, 33.6% are male, average age 36.8.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Jigsaw puzzle audience in United States
MetricValue
Female66.4%
Male33.6%
Average age36.8
Estimated audience size2,464,764
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Jigsaw puzzle audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3916%
40-4915%
50+20%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Jigsaw puzzle audience comes from United States.

Worldwide audience distribution share by country for Jigsaw puzzle
CountryShare
United States23.0%
Germany9.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jigsaw puzzle audience in United States is strongest.

Fig. 05

Top regions by affinity

Jigsaw puzzle fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~8K1.54×
02Nebraska~20K1.46×
03Minnesota~40K1.26×
04Wisconsin~50K1.25×
05Missouri~50K1.22×
06Iowa~20K1.20×
07Kansas~20K1.20×
08Arkansas~20K1.17×
09South Dakota~7K1.17×
10Oklahoma~30K1.16×
11Maine~10K1.12×
12New Hampshire~10K1.11×
13Vermont~5K1.11×
14Mississippi~20K1.09×
15Idaho~10K1.09×
16Indiana~50K1.08×
17Louisiana~30K1.08×
18North Carolina~80K1.06×
19Oregon~30K1.06×
20Massachusetts~50K1.05×
21Kentucky~30K1.03×
22Pennsylvania~80K1.02×
23South Carolina~40K1.01×
24Delaware~7K1.01×
25Ohio~70K0.99×
26Washington~50K0.99×
27Montana~7K0.98×
28Michigan~60K0.97×
29Virginia~60K0.96×
30Tennessee~50K0.96×
31Utah~20K0.96×
32Rhode Island~7K0.94×
33Texas~200K0.93×
34Illinois~80K0.93×
35New Mexico~10K0.93×
36Connecticut~20K0.91×
37Alabama~30K0.90×
38West Virginia~10K0.90×
39New York~100K0.86×
40New Jersey~50K0.86×
41Arizona~40K0.86×
42Maryland~40K0.86×
43Colorado~30K0.86×
44Florida~100K0.84×
45Georgia~60K0.83×
46California~200K0.81×
47Alaska~4K0.80×
48Hawaii~8K0.75×
49Washington, District of Columbia~6K0.74×
50Nevada~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Jigsaw puzzle, United States
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jigsaw puzzle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jigsaw puzzle audience
#·InterestCategoryAffinity×
01RavensburgerKids & Family13.63×
02Logic puzzlesGames9.94×
03Toy blockTopic8.58×
04FreeCellGames7.47×
05SudokuGames6.50×
06MahjongGames5.47×
07Brain teaserBusiness & Career4.93×
08GiphyTechnology & Electronics4.79×
09Words with FriendsGames4.63×
10Candy Crush SagaGames2.78×
11Christmas treeKids & Family2.55×
12Casual gameGames2.55×
13Fabric (club)Music & Radio2.53×
14FreewareTechnology & Electronics2.06×
15Real-time strategyGames2.04×
16CrosswordGames1.86×
17Crazy GamesGames1.84×
18LegoKids & Family1.79×
19Board gamesGames1.68×
20Puzzle video gamesGames1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jigsaw puzzle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jigsaw puzzle audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.05×
Pet OwnershipJOY1.05×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jigsaw puzzle audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
Early Adopter MentalityPOWER0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jigsaw puzzle have in United States?

Jigsaw puzzle has an estimated audience of 2,464,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jigsaw puzzle fans?

66.4% of Jigsaw puzzle fans are female, 33.6% are male, with an average age of 36.8 years.

03

Which brands do Jigsaw puzzle fans like most?

Jigsaw puzzle fans show strongest brand affinity for Sudoku (6.5×), Christmas tree (2.55×), and Logic puzzles (9.94×) over the country average.

04

Where do Jigsaw puzzle fans live in United States?

Jigsaw puzzle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jigsaw puzzle fans also like?

Beyond Jigsaw puzzle itself, the audience over-indexes on Christmas tree (2.55×), Logic puzzles (9.94×), Toy block (8.58×), and Freeware (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Jigsaw puzzle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jigsaw puzzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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