Tech News Audience in United States
Tech News has an estimated audience of 891,491 people in United States. 44.2% are female, 55.8% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: UK garage, Product design, Graham Greene, Hibachi, Ian Bremmer.
The average Tech News fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Product design, Graham Greene, with strongest over-indexing on UK garage (12.55× the country average). Demographically, the Tech News audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Tech News fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 34.4 |
| Estimated audience size | 891,491 |
Audience persona
The typical Tech News fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 186,997 | 1.91× |
| Texas | 85,185 | 1.11× |
| New York | 74,275 | 1.49× |
| Florida | 53,635 | 0.89× |
| Pennsylvania | 31,226 | 1.04× |
| Virginia | 29,985 | 1.38× |
| Illinois | 29,885 | 1.01× |
| New Jersey | 27,332 | 1.21× |
| Georgia | 27,007 | 0.98× |
| Washington | 26,162 | 1.46× |
| North Carolina | 25,476 | 0.95× |
| Ohio | 23,717 | 0.86× |
| Massachusetts | 22,373 | 1.27× |
| Michigan | 19,445 | 0.83× |
| Maryland | 19,220 | 1.25× |
| Arizona | 19,202 | 1.05× |
| Colorado | 19,147 | 1.36× |
| Tennessee | 17,458 | 0.98× |
| Indiana | 15,028 | 0.92× |
| Oregon | 13,342 | 1.31× |
| Wisconsin | 12,739 | 0.95× |
| Missouri | 12,518 | 0.87× |
| South Carolina | 10,787 | 0.8× |
| Utah | 10,573 | 1.32× |
| Minnesota | 10,412 | 0.82× |
| Alabama | 9,752 | 0.78× |
| Connecticut | 9,606 | 1.07× |
| Oklahoma | 8,586 | 0.87× |
| Kansas | 8,381 | 1.19× |
| Nevada | 7,887 | 0.91× |
| Louisiana | 7,238 | 0.63× |
| Kentucky | 6,663 | 0.6× |
| Washington, District of Columbia | 6,283 | 2.34× |
| Iowa | 5,159 | 0.7× |
| Arkansas | 4,812 | 0.66× |
| New Hampshire | 4,352 | 1.24× |
| Idaho | 4,226 | 0.95× |
| Nebraska | 3,945 | 0.88× |
| New Mexico | 3,820 | 0.85× |
| Mississippi | 3,769 | 0.51× |
| Hawaii | 3,645 | 0.95× |
| Rhode Island | 2,663 | 0.94× |
| Maine | 2,183 | 0.68× |
| West Virginia | 2,144 | 0.52× |
| Delaware | 1,956 | 0.8× |
| Montana | 1,934 | 0.78× |
| Alaska | 1,775 | 0.93× |
| North Dakota | 1,771 | 0.97× |
| Vermont | 1,739 | 1.11× |
| South Dakota | 1,190 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 12.55× | Music & Radio |
| Product design | 3.16× | Business & Career |
| Graham Greene | 8.21× | Literature |
| Hibachi | 10.37× | Food & Beverages |
| Ian Bremmer | 18.33× | Politics & Society |
| Isometric exercise | 8.75× | Sports |
| Jesse Plemons | 3.27× | Movies & TV |
| CAC 40 | 5.03× | Business & Career |
| Who Wants to Be a Millionaire? | 8.84× | Movies & TV |
| Mangaka | 3.91× | Literature |
| Pro-Ject | 3.72× | Music & Radio |
| Stamp collecting | 4.17× | Home & Garden |
| Business English | 4.89× | Business & Career |
| Elsword | 13.69× | Games |
| Bridget Jones: The Edge of Reason | 15.27× | Movies & TV |
| Justice | 2.11× | Politics & Society |
| Historic site | 2.93× | Arts & Culture |
| La Opinión | 4.56× | News |
| Notre Dame Fighting Irish football | 3.18× | Sports |
| Acoustic music | 2.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.51 |
| Need for Security | CONSERVATISM | 2.79 |
| Luxury Orientation | PREMIUM | 2.63 |
| DIY Mentality | THRILL | 2.51 |
| Early Adopter Mentality | POWER | 2.47 |
| Design Affinity | PREMIUM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Brazil | 12.2% |
| United Kingdom | 5.7% |
See Tech News audiences in other countries
More Technology & Electronics audiences in United States
Frequently asked questions
How many fans does Tech News have in United States?
Tech News has an estimated audience of 891,491 people in United States, concentrated in California and Texas.
What is the gender split and age of Tech News fans?
44.2% of Tech News fans are female, 55.8% are male, with an average age of 34.4 years.
Which brands do Tech News fans like most?
Tech News fans show strongest brand affinity for UK garage (12.55×), Product design (3.16×), and Graham Greene (8.21×) over the country average.
Where do Tech News fans live in United States?
Tech News fans in United States are most concentrated in California (reach 186,997), Texas (reach 85,185), and New York (reach 74,275). These three regions account for the largest share of the active audience.
What other brands do Tech News fans also like?
Beyond Tech News itself, the audience over-indexes on Product design (3.16×), Graham Greene (8.21×), Hibachi (10.37×), and Ian Bremmer (18.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tech News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.