A data profile of the people who buy, follow and care about Justice in United States — modelled from more than twelve digital signal sources. Justice has an estimated audience of 9,262,534 people in United States.
The average Justice fan in United States is 42.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Maps, Renewable energy, Sustainable energy, with strongest over-indexing on Google Maps (5.47× the country average).
Demographically, the Justice audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Justice fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Justice profile in United States.
54.7% are female, 45.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.7 |
| Estimated audience size | 9,262,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
Where the Justice audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~60K | 1.32× | |
| 02 | Illinois | ~400K | 1.27× | |
| 03 | Montana | ~30K | 1.26× | |
| 04 | Wyoming | ~20K | 1.22× | |
| 05 | Missouri | ~200K | 1.21× | |
| 06 | Indiana | ~200K | 1.19× | |
| 07 | Wisconsin | ~200K | 1.18× | |
| 08 | Maine | ~40K | 1.17× | |
| 09 | Alabama | ~200K | 1.16× | |
| 10 | Michigan | ~300K | 1.14× | |
| 11 | Oklahoma | ~100K | 1.14× | |
| 12 | Nebraska | ~50K | 1.13× | |
| 13 | Arizona | ~200K | 1.12× | |
| 14 | Iowa | ~90K | 1.12× | |
| 15 | Idaho | ~50K | 1.12× | |
| 16 | Kentucky | ~100K | 1.11× | |
| 17 | Kansas | ~80K | 1.11× | |
| 18 | Ohio | ~300K | 1.10× | |
| 19 | Virginia | ~200K | 1.10× | |
| 20 | New Hampshire | ~40K | 1.10× | |
| 21 | Arkansas | ~80K | 1.09× | |
| 22 | South Dakota | ~20K | 1.09× | |
| 23 | New Mexico | ~50K | 1.08× | |
| 24 | South Carolina | ~100K | 1.07× | |
| 25 | Oregon | ~100K | 1.07× | |
| 26 | Nevada | ~90K | 1.05× | |
| 27 | Pennsylvania | ~300K | 1.04× | |
| 28 | Tennessee | ~200K | 1.04× | |
| 29 | Delaware | ~30K | 1.03× | |
| 30 | Mississippi | ~80K | 1.01× | |
| 31 | North Carolina | ~300K | 0.98× | |
| 32 | Maryland | ~200K | 0.97× | |
| 33 | North Dakota | ~20K | 0.97× | |
| 34 | Washington | ~200K | 0.96× | |
| 35 | Minnesota | ~100K | 0.96× | |
| 36 | Florida | ~600K | 0.93× | |
| 37 | Georgia | ~300K | 0.91× | |
| 38 | Louisiana | ~100K | 0.91× | |
| 39 | Colorado | ~100K | 0.90× | |
| 40 | Connecticut | ~80K | 0.86× | |
| 41 | Alaska | ~20K | 0.85× | |
| 42 | Rhode Island | ~20K | 0.80× | |
| 43 | New Jersey | ~200K | 0.77× | |
| 44 | New York | ~400K | 0.76× | |
| 45 | Massachusetts | ~100K | 0.76× | |
| 46 | Texas | ~600K | 0.74× | |
| 47 | Utah | ~60K | 0.74× | |
| 48 | California | ~700K | 0.73× | |
| 49 | Washington, District of Columbia | ~20K | 0.67× | |
| 50 | Hawaii | ~30K | 0.64× |
The strongest cross-interests of the Justice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 5.47× | ||
| 02 | Civil service | Politics & Society | 4.81× | ||
| 03 | Sustainable energy | Home & Garden | 4.01× | ||
| 04 | Renewable energy | Business & Career | 3.82× | ||
| 05 | Web server | Technology & Electronics | 3.71× | ||
| 06 | Anne Hathaway | Movies & TV | 3.51× | ||
| 07 | Chuck Norris | Movies & TV | 3.03× | ||
| 08 | Solar energy | Home & Garden | 3.02× | ||
| 09 | Weather forecasting | Home & Garden | 2.93× | ||
| 10 | FedEx | Business & Career | 2.85× | ||
| 11 | Innovation | Business & Career | 2.78× | ||
| 12 | Drudge Report | Sports | 2.78× | ||
| 13 | Real property | Home & Garden | 2.48× | ||
| 14 | Five Below | Shopping | 2.21× | ||
| 15 | Radio | Technology & Electronics | 2.19× | ||
| 16 | Mortgage loans | Business & Career | 1.93× | ||
| 17 | Discount stores | Shopping | 1.87× | ||
| 18 | Genetics | Kids & Family | 1.82× | ||
| 19 | FIFA World Cup | Sports | 1.71× | ||
| 20 | Subway | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.76× | |
| Spirituality | BALANCE | 1.83× | |
| Family Orientation | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.81× | |
| DIY Mentality | THRILL | 0.82× |
Justice has an estimated audience of 9,262,534 people in United States, concentrated in California and Texas.
54.7% of Justice fans are female, 45.3% are male, with an average age of 42.7 years.
Justice fans show strongest brand affinity for Google Maps (5.47×), Renewable energy (3.82×), and Sustainable energy (4.01×) over the country average.
Justice fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Justice itself, the audience over-indexes on Renewable energy (3.82×), Sustainable energy (4.01×), Solar energy (3.02×), and FedEx (2.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Justice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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