A data profile of the people who buy, follow and care about English country house in United Kingdom — modelled from more than twelve digital signal sources. English country house has an estimated audience of 3,754,594 people in United Kingdom.
The average English country house fan in United Kingdom is 47.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, South West.
Top brand affinities include Starter home, Volunteering, Mineral water, with strongest over-indexing on Starter home (3.66× the country average).
Demographically, the English country house audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical English country house fan in United Kingdom is more female, around 47.6 years old, with strong Mindfulness tendencies and a notable affinity for Starter home.
The key figures that characterise the English country house profile in United Kingdom.
72.7% are female, 27.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 47.6 |
| Estimated audience size | 3,754,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide English country house audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 13.1% |
| Italy | 12.7% |
| United States | 6.9% |
Where the English country house audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.13× | |
| 02 | South West | ~300K | 1.08× | |
| 03 | South East | ~500K | 1.03× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | Yorkshire and the Humber | ~300K | 1.02× | |
| 06 | East Midlands | ~300K | 0.97× | |
| 07 | East of England | ~300K | 0.95× | |
| 08 | North West | ~400K | 0.88× |
The strongest cross-interests of the English country house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gated community | Home & Garden | 5.24× | ||
| 02 | Mineral water | Food & Beverages | 4.79× | ||
| 03 | Starter home | Home & Garden | 3.66× | ||
| 04 | Cappuccino | Food & Beverages | 3.53× | ||
| 05 | Christmas market | Food & Beverages | 3.18× | ||
| 06 | Garden centre | Home & Garden | 2.84× | ||
| 07 | Volunteering | Politics & Society | 2.65× | ||
| 08 | Hot tub | Home & Garden | 2.38× | ||
| 09 | Zoo | Kids & Family | 2.18× | ||
| 10 | Garden furniture | Home & Garden | 2.08× | ||
| 11 | Refrigerator | Home & Garden | 2.02× | ||
| 12 | IKEA | Home & Garden | 1.86× | ||
| 13 | Lidl | Shopping | 1.76× | ||
| 14 | Hobby | Home & Garden | 1.70× | ||
| 15 | Discount stores | Shopping | 1.70× | ||
| 16 | Supermarket | Shopping | 1.57× | ||
| 17 | Home Appliances | Home & Garden | 1.57× | ||
| 18 | Kitchen | Home & Garden | 1.54× | ||
| 19 | Politics | Politics & Society | 1.54× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.64× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Pet Ownership | JOY | 0.87× | |
| Social Media Usage | JOY | 0.92× |
English country house has an estimated audience of 3,754,594 people in United Kingdom, concentrated in South East and North West.
72.7% of English country house fans are female, 27.3% are male, with an average age of 47.6 years.
English country house fans show strongest brand affinity for Starter home (3.66×), Volunteering (2.65×), and Mineral water (4.79×) over the country average.
English country house fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and South West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond English country house itself, the audience over-indexes on Volunteering (2.65×), Mineral water (4.79×), Garden centre (2.84×), and IKEA (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for English country house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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