A data profile of the people who buy, follow and care about English country house in Germany — modelled from more than twelve digital signal sources. English country house has an estimated audience of 532,238 people in Germany.
English country house has an estimated audience of 532,238 people in Germany. 59.9% are female, 40.1% are male, average age 42.8. Top brand affinities: Müller (company), Nature, Shellac, Non-alcoholic beverage, Family.
Top brand affinities include Müller (company), Nature, Shellac, with strongest over-indexing on Müller (company) (3.41× the country average).
Demographically, the English country house audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical English country house fan in Germany is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Müller (company).
The key figures that characterise the English country house profile in Germany.
59.9% are female, 40.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.8 |
| Estimated audience size | 532,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 23% |
of the worldwide English country house audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 13.1% |
| Italy | 12.7% |
| United States | 6.9% |
The strongest cross-interests of the English country house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | General practitioner | Health | 9.94× | ||
| 02 | Cath Kidston | Fashion & Accessoires | 8.43× | ||
| 03 | Wischmopp | Home & Garden | 8.25× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 6.81× | ||
| 05 | Awning | Home & Garden | 6.28× | ||
| 06 | Shellac | Beauty & Wellness | 6.16× | ||
| 07 | Townhouse | Home & Garden | 5.63× | ||
| 08 | Mineral water | Food & Beverages | 4.90× | ||
| 09 | Fertilizer | Home & Garden | 4.76× | ||
| 10 | Bedroom furniture | Home & Garden | 3.87× | ||
| 11 | Refrigerator | Home & Garden | 3.79× | ||
| 12 | Lodging | Travel & Leisure | 3.64× | ||
| 13 | Müller (company) | Food & Beverages | 3.41× | ||
| 14 | Garden furniture | Home & Garden | 2.86× | ||
| 15 | Garden centre | Home & Garden | 2.82× | ||
| 16 | Vacations | Travel & Leisure | 2.68× | ||
| 17 | Nature | Home & Garden | 2.67× | ||
| 18 | Family | Kids & Family | 2.12× | ||
| 19 | Ryanair | Travel & Leisure | 1.91× | ||
| 20 | Germany | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.00× | |
| Travelling | THRILL | 1.79× | |
| Quality Awareness | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.86× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for English country house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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