A data profile of the people who buy, follow and care about English country house in Italy — modelled from more than twelve digital signal sources. English country house has an estimated audience of 3,632,992 people in Italy.
English country house has an estimated audience of 3,632,992 people in Italy. 61.8% are female, 38.2% are male, average age 46.2. Top brand affinities: Master of Business Administration, Personal finance, Volunteering, Genetics, Baking powder.
Top brand affinities include Master of Business Administration, Personal finance, Volunteering, with strongest over-indexing on Master of Business Administration (5.59× the country average).
Demographically, the English country house audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical English country house fan in Italy is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the English country house profile in Italy.
61.8% are female, 38.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.2 |
| Estimated audience size | 3,632,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide English country house audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 13.1% |
| Italy | 12.7% |
| United States | 6.9% |
The strongest cross-interests of the English country house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 5.59× | ||
| 02 | Aston Villa F.C. | Sports | 4.99× | ||
| 03 | Mineral water | Food & Beverages | 4.24× | ||
| 04 | Baking powder | Food & Beverages | 3.58× | ||
| 05 | Tableware | Food & Beverages | 2.79× | ||
| 06 | Zoo | Kids & Family | 2.32× | ||
| 07 | Adriatic Sea | Travel & Leisure | 2.25× | ||
| 08 | Genetics | Kids & Family | 2.21× | ||
| 09 | Modern architecture | Arts & Culture | 2.21× | ||
| 10 | Volunteering | Politics & Society | 2.08× | ||
| 11 | Bed and breakfast | Travel & Leisure | 2.08× | ||
| 12 | Wikipedia | Internet & Social Media | 1.91× | ||
| 13 | Coop | Food & Beverages | 1.85× | ||
| 14 | Travel website | Travel & Leisure | 1.85× | ||
| 15 | Nonprofit organization | Politics & Society | 1.83× | ||
| 16 | Slovenia | Travel & Leisure | 1.79× | ||
| 17 | Singer-songwriter | Music & Radio | 1.61× | ||
| 18 | Real property | Home & Garden | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.53× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.86× | |
| Design Affinity | PREMIUM | 1.59× | |
| Quality Awareness | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for English country house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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