Vegetarianism Audience in Germany
Vegetarianism has an estimated audience of 3,424,069 people in Germany. 66.3% are female, 33.7% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vegetarian cuisine, More Nutrition, Healthy habits, Organic food, Veganism.
The average Vegetarianism fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vegetarian cuisine, More Nutrition, Healthy habits, with strongest over-indexing on Vegetarian cuisine (3.64× the country average). Demographically, the Vegetarianism audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vegetarianism fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 38.5 |
| Estimated audience size | 3,424,069 |
Audience persona
The typical Vegetarianism fan in Germany is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vegetarian cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 758,396 | 1.01× |
| Bayern | 563,906 | 1.02× |
| Baden-Württemberg | 497,916 | 1.07× |
| Niedersachsen | 319,237 | 0.96× |
| Hessen | 237,048 | 0.91× |
| Rheinland-Pfalz | 168,891 | 0.98× |
| Sachsen | 167,926 | 1× |
| Berlin | 163,691 | 1.07× |
| Schleswig-Holstein | 135,724 | 1.1× |
| Brandenburg | 101,367 | 0.95× |
| Hamburg | 92,615 | 1.2× |
| Thüringen | 86,327 | 0.99× |
| Sachsen-Anhalt | 84,068 | 0.95× |
| Mecklenburg-Vorpommern | 66,455 | 1.02× |
| Saarland | 34,023 | 0.81× |
| Bremen | 28,034 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegetarian cuisine | 3.64× | Food & Beverages |
| More Nutrition | 2.53× | Health |
| Healthy habits | 2.71× | Health |
| Organic food | 2.28× | Food & Beverages |
| Veganism | 1.79× | Food & Beverages |
| Healthy diet | 2.27× | Health |
| Healthy food | 3.06× | Health |
| Local food | 2.46× | Food & Beverages |
| Foodie | 2.49× | Food & Beverages |
| Meat | 2× | Food & Beverages |
| Self-love | 1.95× | Health |
| Toddler | 2.03× | Kids & Family |
| Home Interior Design | 2.15× | Home & Garden |
| Rossmann | 1.54× | Shopping |
| Decoration | 2.35× | Home & Garden |
| Recipes | 1.56× | Food & Beverages |
| Organic farming | 2.01× | Food & Beverages |
| Weight loss (Fitness And wellness) | 2.23× | Health |
| Self-awareness | 1.86× | Health |
| Cookbook | 2.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.8 |
| Sustainability | BALANCE | 1.6 |
| DIY Mentality | THRILL | 1.4 |
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.38 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 6.9% |
| Italy | 5.2% |
See Vegetarianism audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vegetarianism have in Germany?
Vegetarianism has an estimated audience of 3,424,069 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vegetarianism fans?
66.3% of Vegetarianism fans are female, 33.7% are male, with an average age of 38.5 years.
Which brands do Vegetarianism fans like most?
Vegetarianism fans show strongest brand affinity for Vegetarian cuisine (3.64×), More Nutrition (2.53×), and Healthy habits (2.71×) over the country average.
Where do Vegetarianism fans live in Germany?
Vegetarianism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 758,396), Bayern (reach 563,906), and Baden-Württemberg (reach 497,916). These three regions account for the largest share of the active audience.
What other brands do Vegetarianism fans also like?
Beyond Vegetarianism itself, the audience over-indexes on More Nutrition (2.53×), Healthy habits (2.71×), Organic food (2.28×), and Veganism (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.