Rascasse Audience Intelligence

Vegetarianism Audience in Germany

A data profile of the people who buy, follow and care about Vegetarianism in Germany — modelled from more than twelve digital signal sources. Vegetarianism has an estimated audience of 3,424,069 people in Germany.

#1112among Topic in Germany#86in Food & Beverages

The average Vegetarianism fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vegetarian cuisine, More Nutrition, Healthy habits, with strongest over-indexing on Vegetarian cuisine (3.64× the country average).

Demographically, the Vegetarianism audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vegetarianism fan in Germany is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Vegetarian cuisine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetarianism profile in Germany.

Audience size
3.4M
in Germany
Gender
66.3%♀
33.7% male
Age
38.5
average years
Country rank
#1805
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetarianism fans

66.3% are female, 33.7% are male, average age 38.5.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Vegetarianism audience in Germany
MetricValue
Female66.3%
Male33.7%
Average age38.5
Estimated audience size3,424,069
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Vegetarianism audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Vegetarianism audience comes from Germany.

Worldwide audience distribution share by country for Vegetarianism
CountryShare
United States15.0%
Japan6.9%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetarianism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vegetarianism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.37×
02Hamburg~90K1.15×
03Schleswig-Holstein~100K1.06×
04Baden-Württemberg~500K1.05×
05Sachsen~200K1.05×
06Mecklenburg-Vorpommern~70K1.04×
07Bayern~600K1.02×
08Thüringen~90K0.99×
09Rheinland-Pfalz~200K0.98×
10Bremen~30K0.98×
11Nordrhein-Westfalen~700K0.95×
12Hessen~200K0.95×
13Brandenburg~100K0.95×
14Sachsen-Anhalt~80K0.95×
15Niedersachsen~300K0.93×
16Saarland~40K0.91×
Fig. 06

Affinity by region

Affinity by region — Vegetarianism, Germany
0.91×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetarianism audience
#·InterestCategoryAffinity×
01Vegetarian cuisineFood & Beverages3.64×
02Healthy foodHealth3.06×
03Healthy habitsHealth2.71×
04More NutritionHealth2.53×
05FoodieFood & Beverages2.49×
06Local foodFood & Beverages2.46×
07DecorationHome & Garden2.35×
08Organic foodFood & Beverages2.28×
09Healthy dietHealth2.27×
10Weight loss (Fitness And wellness)Health2.23×
11Home Interior DesignHome & Garden2.15×
12CookbookFood & Beverages2.12×
13ToddlerKids & Family2.03×
14Organic farmingFood & Beverages2.01×
15MeatFood & Beverages2.00×
16Self-loveHealth1.95×
17Self-awarenessHealth1.86×
18VeganismFood & Beverages1.79×
19RecipesFood & Beverages1.56×
20RossmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetarianism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.67×
SustainabilityBALANCE1.61×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetarianism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.72×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetarianism have in Germany?

Vegetarianism has an estimated audience of 3,424,069 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vegetarianism fans?

66.3% of Vegetarianism fans are female, 33.7% are male, with an average age of 38.5 years.

03

Which brands do Vegetarianism fans like most?

Vegetarianism fans show strongest brand affinity for Vegetarian cuisine (3.64×), More Nutrition (2.53×), and Healthy habits (2.71×) over the country average.

04

Where do Vegetarianism fans live in Germany?

Vegetarianism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vegetarianism fans also like?

Beyond Vegetarianism itself, the audience over-indexes on More Nutrition (2.53×), Healthy habits (2.71×), Organic food (2.28×), and Veganism (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Vegetarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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