Vegetarianism Audience in United States

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Vegetarianism has an estimated audience of 11,646,809 people in United States. 66.4% are female, 33.6% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Organic food, Whole Foods Market, Old Navy, Dollar Tree, Meat.

The average Vegetarianism fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Organic food, Whole Foods Market, Old Navy, with strongest over-indexing on Organic food (1.91× the country average). Demographically, the Vegetarianism audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vegetarianism fans

Demographic split for Vegetarianism audience in United States
MetricValue
Female66.4%
Male33.6%
Average age38.9
Estimated audience size11,646,809

Audience persona

The typical Vegetarianism fan in United States is more female, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Organic food.

Top regions in United States

Top regions ranked by reach for Vegetarianism in United States
RegionReachAffinity
California2,037,0731.59×
Texas1,046,3461.05×
New York992,5431.53×
Florida691,0240.88×
Illinois496,8521.28×
Pennsylvania398,2621.02×
Washington390,7611.67×
Georgia388,3771.08×
North Carolina355,7701.02×
Virginia326,7381.15×
Ohio318,6900.89×
New Jersey317,8621.07×
Michigan307,1171.01×
Massachusetts304,9061.33×
Maryland233,6631.17×
Arizona230,1070.97×
Colorado215,2301.17×
Tennessee207,9900.89×
Oregon198,3161.49×
Indiana178,1120.84×
Missouri166,1070.88×
Minnesota162,1400.97×
Wisconsin151,2290.86×
South Carolina136,0880.78×
Louisiana128,1650.85×
Alabama122,6420.75×
Nevada116,7201.04×
Kentucky108,8310.75×
Connecticut106,9890.92×
Oklahoma105,3230.81×
Hawaii104,8712.09×
Utah89,3160.86×
Arkansas74,2740.77×
Washington, District of Columbia73,9552.11×
Kansas71,9950.78×
Iowa71,7920.75×
Mississippi65,7310.69×
New Mexico57,2120.98×
Nebraska42,4380.73×
Idaho42,3080.72×
Maine40,4990.97×
New Hampshire39,2210.85×
Rhode Island35,4110.96×
West Virginia34,9860.65×
Delaware27,2170.85×
Montana24,7420.77×
Vermont22,6291.11×
Alaska21,1380.85×
South Dakota15,5310.58×
North Dakota12,8340.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetarianism audience
BrandAffinityCategory
Organic food1.91×Food & Beverages
Whole Foods Market1.7×Shopping
Old Navy1.68×Fashion & Accessoires
Dollar Tree1.68×Shopping
Meat1.56×Food & Beverages
Vegetarian cuisine2.73×Food & Beverages
Local food1.96×Food & Beverages
Healthy diet1.78×Health
Macy's1.51×Shopping
Organic farming2.17×Food & Beverages
Self care1.71×Health
Weight loss (Fitness And wellness)1.62×Health
Healthy food2.91×Health
Cookbook2.04×Food & Beverages
Self-love1.84×Health
Sephora1.51×Shopping
Marshalls1.53×Fashion & Accessoires
Plant-based diet3.36×Health
Etsy1.58×Fashion & Accessoires
Healthy habits1.86×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetarianism audience
TraitClusterScore
Risk AppetiteTHRILL2.06
Healthy LifestyleBALANCE2.03
Luxury OrientationPREMIUM1.84
SustainabilityBALANCE1.55
Design AffinityPREMIUM1.43
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Vegetarianism
CountryShare
United States15.0%
Japan6.9%
Italy5.2%

See Vegetarianism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vegetarianism have in United States?

Vegetarianism has an estimated audience of 11,646,809 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetarianism fans?

66.4% of Vegetarianism fans are female, 33.6% are male, with an average age of 38.9 years.

Which brands do Vegetarianism fans like most?

Vegetarianism fans show strongest brand affinity for Organic food (1.91×), Whole Foods Market (1.7×), and Old Navy (1.68×) over the country average.

Where do Vegetarianism fans live in United States?

Vegetarianism fans in United States are most concentrated in California (reach 2,037,073), Texas (reach 1,046,346), and New York (reach 992,543). These three regions account for the largest share of the active audience.

What other brands do Vegetarianism fans also like?

Beyond Vegetarianism itself, the audience over-indexes on Whole Foods Market (1.7×), Old Navy (1.68×), Dollar Tree (1.68×), and Meat (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.